Paywalls are a short-term fix, not a long-term solution

November 28, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Apple said to fire Maps manager as flaws hurt iPhone 5 Paywalls are a short-term fix, not a long-term solution 'Reader-aware' and 'responsive content' Facebook self-serve ad units explained & examined What kinds of local stories drive engagement? Time for newspapers to go all digital advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Apple said to fire Maps manager as flaws hurt iPhone 5 iOS users too eager for version 6 know the pain of a Maps mishap, ending up miles from where they needed to be and wasting precious time. Apple's faulty Maps app was not designed to make its customers' lives easier, not harder, and the Maps manager is reported to be out. Media outlets thinking about offering an app, take heed. FULL ARTICLE - Bloomberg advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Paywalls are a short-term fix, not a long-term solution Media companies shouldn't have to choose between paid content and ad-supported digital business models. The reality is, they'll probably need elements of both to survive. FULL ARTICLE - eMedia Vitals 'Reader-aware' and 'responsive content' Now that your team has mastered responsive design, the next trend on which to keep your eye may be "responsive content"—how audience members choose certain content in certain mediums, at particular times. FULL ARTICLE - 10,000 Words Facebook self-serve ad units explained & examined If your publication is paying to play on Facebook, this analysis breaks down the what, where, and why of the platform's ad units. FULL ARTICLE - Search Engine Watch What kinds of local stories drive engagement? Results from NPR's localized content on Facebook experiment revealed 9 types of local stories with which audiences engage. Here they are, along with why they resonate with readers. FULL ARTICLE - Niemen Journalism Lab Time for newspapers to go all digital The argument that newspapers should go digital-only can be supported with steadily declining print ad sales numbers coupled with increasing online ad sales. According to the Newspaper Association of America, the industry is in "the 25th straight quarter of ad revenue decline." FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

News companies use Cyber Monday to attract subscribers, push coupons

November 27, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue News companies use Cyber Monday to attract subscribers, push coupons Gartner: 80% of gamification apps will end up being losers QR Code as moving target 5 ways to use social media curator RebelMouse How UK media companies handle their debt ITN amplifies 'citizen' video journalism with TruthLoader advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal News companies use Cyber Monday to attract subscribers, push coupons It looks like Cyber Monday is here to stay, if news outlets' participation in the annual online event is any indication. Here's how companies like The New York Times and The Chicago Tribune leveraged Cyber Monday to increase readership. FULL ARTICLE - Niemen Journalism Lab advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Gartner: 80% of gamification apps will end up being losers Gamification is effective at encouraging audience engagement when done right, but can all the apps out there employing the device be successful? According to a Gartner study, it's not likely. According to Gartner, 80% of all gamified apps will fail to accomplish their business goals by 2014. Here's why. FULL ARTICLE - TechCrunch QR Code as moving target Digital marketing is only as effective as the intelligence with which it is deployed. Unfortunately, bright ideas can often race ahead of details that will make or break the effectiveness of a campaign. For example, the list of dumb uses for QR codes seems endless—on a billboard beside a freeway, in a window display at an awkward angle—the latest being on the side of a bus. FULL ARTICLE - Digiday 5 ways to use social media curator RebelMouse Curation is still essential to offering digital audiences enough quality content to make them return to your platforms. Digital journalists may want to take a look at RebelMouse, which allows them to create a webpage of content pulled from a publication's social media presence (its Facebook, Twitter, Tumblr, Instagram, and YouTube profiles). Here's what it looks like. FULL ARTICLE - Poynter How UK media companies handle their debt It's a rare media company that is debt-free. So, what is the healthiest way to handle your debt? Here is a look at how UK media companies are tackling the question of debt, both large and small. FULL ARTICLE - The Media Briefing ITN amplifies 'citizen' video journalism with TruthLoader Illustrative of ways that publishers can leverage YouTube, as well as UGC videos, online network TruthLoader is tapping into citizen video journalists in order to create content. The channel will be promoted with Reddit discussions and "weekly live video debate with citizen journalists over Google Hangouts and Skype." FULL ARTICLE - paidContent advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

Pew report shows mobile Internet access growth

November 26, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Pew's latest cell phone activities report shows mobile Internet access growth Can a big bet on tech help USA Today escape its paper past? With SaaS, it's not just about your apps — it's how you connect those apps, too Agency creates photo filter 'non-app' How to choose a success metric for PPC ad testing The traffic games publishers still play advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Pew's latest cell phone activities report shows mobile Internet access growth Here is a point in the apps versus mobile browser debate: According to Pew Internet's Cell Phone Activities 2012 findings, there has been an increase in accessing the Internet using cell phone mobile browsers from 25% to 56% (2008 to currently). FULL ARTICLE - Pew Internet advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Can a big bet on tech help USA Today escape its paper past? USA Today continues to take digital strides in order to remain current with audiences. The news outlet's latest effort is focused on mobile devices, taking advantage of parent company Gannett's CMS to curate content specifically for the smaller screens. The move is a reminder to publishers that mobile users expect a unique, tailored content experience, not just a pared down version of a title's website. FULL ARTICLE - paidContent With SaaS, it's not just about your apps — it's how you connect those apps, too Software-as-a-Service (SaaS) is projected to be a 20 billion market this year. But to continue on this path, SaaS services need to connect with the virtual world surrounding the user, and remain flexible and reliable. FULL ARTICLE - GigaOm Agency creates photo filter 'non-app' If your writers are using iPhone 5s to snap panoramic images, here is a solution to those images not working with Instagram: a Twitter-based service that allows users to tweet panoramic images accompanied with a specified hashtag, and the service—called Pananorama—will tweet the image back filtered. FULL ARTICLE - Digiday How to choose a success metric for PPC ad testing How are you measuring your content optimization decisions? Here are 5 metrics, with insight about each to help you make the right decision for your publication's business goals. The author leans toward a combination of metrics, in order to look at all solutions for a problem. FULL ARTICLE - Search Engine Watch The traffic games publishers still play In an effort to grab pageviews, some publishers are doing whatever it takes. But these "tactics" are usually detrimental to business in the long run. Here are the common ones, and why they could be bad ideas. FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.