Rebuilding Playboy: Less smut, more money

February 25, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Rebuilding Playboy: Less smut, more money How UBM rebuilds online communities around live events The power of racy headlines Combining your online marketing technologies 10 questions to ask when hiring a webmaster HTML5: 10 provocative predictions for the future advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Rebuilding Playboy: Less smut, more money Playboy is yet another legacy title that is changing the way it does business in order to get more profitable in the age of apps. Among other changes, Playboy will offer a nudity-free iPhone app "featuring lifestyle tips, articles from the magazine and, of course, photos of beautiful women." FULL ARTICLE - The Wall Street Journal advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How UBM rebuilds online communities around live events There are correlations between digital communities and live events, and with the help of its new chief content officer, UBM is seeing success at using the former to enhance and support the latter. Here are 2 case studies from the publisher to illustrate the process. FULL ARTICLE - The Media Briefing The power of racy headlines So many things in journalism have changed with the onset of digital disruption, including the use of titillating headlines that at one time would have been frowned upon by serious news outlets. After all, "a really excellent headline can make something go viral." The key, however, is relying on testing to ensure that the most interesting headline is used to lure eyeballs. FULL ARTICLE - Wired Combining your online marketing technologies Silos of information may have benefited some in your organization in the past, but these days, multichannel online marketing necessitates a comprehensive dashboard of data that is flexible enough to cope with evolving technologies. Here is a look at why it's worth it. FULL ARTICLE - Search Engine Watch 10 questions to ask when hiring a webmaster Hiring a webmaster can be daunting, especially if you don't have much working knowledge of websites. Here are 10 questions to ask potential candidates, as well as why you should ask them. FULL ARTICLE - Entrepreneur HTML5: 10 provocative predictions for the future There is a lot that goes into using HTML5 to build and maintain your digital offerings. Here are 10 predictions for this year, including the rise of HTML5 mobile platforms and the next wave of platform improvements. FULL ARTICLE - ReadWrite advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Google search can NOT send you 100,000 visitors/day. Display Network Can.

Mel, Search is finite. Display is not. Few keywords could even possibly send you 100,000 clicks per day. But GDN is fully capable of delivering that much traffic to your site if what you sell has broad appeal. Mike Rhodes and I did a webinar on Google Display Network. Highlights from the replay: Even if your market is small, MOST companies can get more buyers from Display than from search. *Choosing keywords on the Display Network is a lot like the game "Taboo" where you want to create THEMES that tell Google exactly what the topic is. Example: If the theme is "groom" for a wedding, some other keywords would be   fiance   man   tuxedo   groomsmen   bachelor That is how Google knows your campaign is not about "groom = straighten out clothes" and it's also not about "dog grooming." *Most people have far too few Ad Groups on GDN. More themes, more ad groups = more dinero in your pocket. *20% of Google's advertisers use the Display Network. Only 2% of advertisers use Image Ads. That means image ads are a fast shortcut to market domination! *There is one banner size that you should focus on above all others. It's actually a mistake to start out with 8 different sizes of banners. Mike explains, about halfway through, what the one best size is for testing ads. Eventually you hit an image/text combo that catches the Jet Stream and your volume takes off like a rocket. THEN you create other ad sizes. *There is one banner ad size that almost NOBODY on Google is using. It's a shoo-in. Mike tells you, about 25 minutes in. *GDN is not like putting a billboard at the side of the road. Mike shows you 5 ways to finely focus your ads. Watch the whole presentation here. Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Are banner clicks the devil?

February 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Economist considers audio-only subscription Dennis Publishing, New Scientist on evolving consumer publishing Location-based mobile ads: how do you get it right? Are banner clicks the devil? Publishers: Why your display ads are getting crushed Magazine design principles applied to web design advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Economist considers audio-only subscription Deciding whether to offer a bundled print/digital subscription? Or maybe just a print sub with digital thrown in? How about an audio-only package? That's what The Economist is reportedly considering, which would include audio article transcripts, as well as podcasts. FULL ARTICLE - Journalism.co.uk advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Dennis Publishing, New Scientist on evolving consumer publishing Happily, there are some real digital publishing success stories out there, and there is real strategic thought behind those successes. Here are two publishers that are getting it right, along with tactics for how they are doing it, including being on as many platforms as possible (even if some of those platforms haven't yet taken off), and having editorial work in templates rather than InDesign. FULL ARTICLE - The Media Briefing Location-based mobile ads: how do you get it right? There is talk of hyperlocal news fading away (read.bi/ZmQWnl), but location-based advertising could still be promising. According to a report by Celtra, in Q3 2012, "although only 7% of mobile campaigns had location features, those aspects of the ad had the highest rate of engagement (18.8%)." Whether or not publishers will get location-based mobile ads right will reportedly depend on working with advertisers that use opt-in marketing, as well as databases capable of storing mobile data. FULL ARTICLE - The Wall Are banner clicks the devil? The CEO of Quantcast recently argued in a white paper that there is a difference between the people that click on your display advertising, and those that convert. Here is an analysis of the possibility that "our common display ad marketing practice of optimizing our campaigns to clicks (or indeed buying clicks) would be tragically wrong." FULL ARTICLE - ClickZ Publishers: Why your display ads are getting crushed Display ads are apparently performing poorly compared with social and search units, but there is hope. Here is an argument for why publishers should turn over their premium inventory to automation. FULL ARTICLE - AdAge Magazine design principles applied to web design Magazine designers have a great love for the aesthetics of their craft, and those aesthetics don't have to be lost when translated to digital media. Here are 8 principles of great magazine design that can be applied to web design. FULL ARTICLE - Webdesigner Depot advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

My First Time Landing an Airplane

Mel, My friend Jeff Tideman took me for a ride in his Cessna 172, and for most of the trip - take off and landing - I was the pilot. It was scary.  And exhilarating.  The plane was wobbly and unstable at first. Every touch of the wheel seemed to send us off balance, pitching forward or back or rolling sideways. When you drive your car, you're not used to the horizon bobbing up and down above and below your dashboard, tilting crazily to the right and left.  Everything I tried had the opposite effect of what I expected. Then I'd pull some other lever and that would only make the problem WORSE.  After awhile I got the hang of it. When Jeff asked me if I wanted to land it too, I said yes.  Here we are with the runway rushing towards my face, Jeff running throttle (he put me in charge of that too, but then I told him "no Jeff, I can only do about three things at once") and here I am trying to get the plane pointed straight at the runway, even as it pitches and yaws its way down. Murphy says something has to go wrong at the most critical time, and it did. My kids in the back seat, Tannah and Cuyler, started tickling each other and giggling and rolling back and forth, just as we were turning to make the final approach to the runway!  We put an end to that, real real fast. Suddenly we were on the ground, taxiing off the runway. I felt a wave of excitement and accomplishment. Adrenaline Rush.  STOP THE CAMERA. What I just described to you - controls so counterintuitive, pulling levers and getting unexpected response, twisting more levers, careening dangerously out of control...  ...that's Google AdWords Search Network. Everything you THINK you should do when you're brand new is wrong. NOW. . .  Add a thick fog, so you have to fly 100% by instruments - that's Google's Display Network. THAT is why so few people dive deep into Display Network. They just turn it on and let Google do its thing, whatever that means. It's only when you take command of your instruments and fine tune the controls that GDN delivers the goods. Believe you me, it does deliver the goods. In fact completely outside my main business, I have one email list of 75,000 people that was built almost entirely with Google Display Network. I have another email list of 175,000 built almost entirely with Google Display Network. No affiliates, almost no PR strategy. 95% from Display ads. I know of no other way such large lists could get built with so little manual labor. That's why I'm hosting Google Display Network Boot Camp with Mike Rhodes, starting February 26. Meanwhile I'm also hosting a webinar today. Mike and I will show you the instrument panel so you know how to man the controls, build big lists and get paying customers. Today at 5pm Eastern: http://www.perrymarshall.com/training/display-network/ See you there. Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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7 simple steps to sell more mobile advertising

February 21, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue As digital traffic booms, Forbes evolves its ad revenue model 7 simple steps to sell more mobile advertising Yahoo's redesign: too little, too late? 3 social media lessons from Ford How journalists can think like programmers Marketers: less chatter, more design advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. As digital traffic booms, Forbes evolves its ad revenue model The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 7 simple steps to sell more mobile advertising Some media companies may be struggling with getting their sales teams on board with selling mobile advertising. After all, legacy sales people may bridle at being asked to attend sales strategy meetings or seminars, especially if they think they have already mastered digital sales. Well, it's time for them to check their egos at the door and embrace a constantly learning attitude, no matter what their numbers look like. To get them (and you) started, here are 7 tactics for selling mobile adverting. FULL ARTICLE - AdAge Yahoo's redesign: too little, too late? Yahoo CEO Marissa Mayer unveiled a redesigned site on Wednesday, garnering a bunch of somewhat lukewarm reviews from the usual suspects. The reality is that Yahoo's latest attempt to reinvent the old "portal" approach to the web might have made sense five years ago, but it is both too little and too late. FULL ARTICLE - GigaOm 3 social media lessons from Ford Ford Motor Co. has a global head of social media, Scott Monty, who has 90,000 Twitter followers. Here are 3 pieces of social media advice from Monty, including, "create a social media a dialogue, not a broadcasting system." That means engaging in a conversation with your audience, not beating your latest promotions into their brains. FULL ARTICLE - Entrepreneur How journalists can think like programmers It is no secret that writers and programmers think differently—that's why media companies need both. But as the two more frequently collaborate on data-based content projects, understanding how the other thinks can be an asset to productivity and production. FULL ARTICLE - MediaShift Idea Lab Marketers: less chatter, more design There are 4 key ideas that will govern marketing, according to a Forrester report, and the first one is, "design is the new marketing." Here is a guide to talk at your audience members less, and create more experiences that will draw them to your brand(s). FULL ARTICLE - MediaPost advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.