Blackberry CEO predicts demise of tablets

May 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Reverse product placement and other innovations Blackberry CEO predicts demise of tablets Customer data is key to to B2B media success Native advertising is a means to an end Digital agencies launch their own 'newsrooms' How to fix Twitter's misinformation problem advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Reverse product placement and other innovations We've been following the trend of brands becoming publishers – aka content marketing – for a while now. It's time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. FULL ARTICLE - eMedia Vitals Blackberry CEO predicts demise of tablets Blackberry CEO Thorsten Heins said the popularity of tablet computers may wane, an indication the company may shelve a follow-up to its ill- fated PlayBook device. "In five years I don't think there'll be a reason to have a tablet anymore," Heins said in an interview Tuesday at the Milken Institute conference. "Tablets themselves are not a good business model." FULL ARTICLE - Bloomberg Customer data is key to to B2B media success Data was a prevalent theme at ABM's Annual Conference this week. Sessions repeatedly hit on the growing importance of customer data as a key to cross-platform media success. The opportunity for publishers is to better understand and harness their own data to solve the needs and pain points of their customers. FULL ARTICLE - Folio Native advertising is a means to an end So much of the discussion around native advertising is narrowly focused on placement and less on the value of a brand's presence for consumers. The real opportunity in native is about a chance to move away from the old-school model of extracting value from readers in favor of starting a conversation with them through great content. FULL ARTICLE - Digiday Digital agencies launch their own 'newsrooms' As the lines between advertising and editorial continue to blur online, newsrooms are sprouting at digital agencies. The idea is to marry journalism and marketing to promote clients (or themselves) by producing what's sometimes called "brand journalism." The question is whether editorial with marketing under the hood can get much mileage with consumers. FULL ARTICLE - Ad Age How to fix Twitter's misinformation problem One of Twitter's enduring drawbacks is that there's no reliable way to issue corrections with the service. To address the lack of a correction function, an independent developer has built a tool called Retweet Retract. Until a more polished solution comes along, it's not a bad option. FULL ARTICLE - The Atlantic advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Lousy vs. Great Images on your Landing Page: 5pm Eastern

Mel, A picture IS worth 1000 words. But only some pictures. Not all! Some pictures are worth zero words. Some pictures kill your sales, kill your opt-ins, put your customers to sleep. Today Bnonn Tenant will serve up major "aha" moments about the images you use on your landing page. He'll show you why most companies' choice of images is plain ridiculous. Today he will showcase *dozens* of examples of both lousy and great landing page photos. A gallery of awful advertising, a parade of greatness. Date: Today April 30 Time: 5pm Eastern / 4pm Central / 2pm Pacific / 22:00 London http://www.perrymarshall.com/training/conversion-principles/ Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Is link bait good or evil?

April 30, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Confessions of a Twitter holdout Link bait: A fine line between aggressive and dishonest New ad tech aids 'cross-screen' targeting 'Newfronts' woo advertisers to digital video Publishers expand ROI guarantees for large advertisers Yahoo rolls out native 'stream' ads advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Confessions of a Twitter holdout What took the author, a freelance journalist, so long to join Twitter? She offers six reasons — fears she now says were largely unfounded -- along with lessons she's learned in the last six months that will help other journalists who are still resisting Twitter. FULL ARTICLE - Poynter Link bait: A fine line between aggressive and dishonest Any publisher worth its salt is schooled in SEO, and yet there are some tactics like blatant bait and switch that are verboten. One man's link bait is another's smart content strategy. A publisher's job is to generate audience attention that can be transferred then to advertisers. How that's done is, in many ways, irrelevant from the buy side. FULL ARTICLE - Digiday New ad tech aids 'cross-screen' targeting A number of companies are trying to better pinpoint mobile users' online activity with new software and techniques they say could help advertisers track users across devices. By harvesting cross-screen identities, the ad industry could serve ads to mobile phones based on the interests people express when surfing the Web on their PCs. FULL ARTICLE - The Wall Street Journal 'Newfronts' woo advertisers to digital video As TV networks and cable channels preview their upcoming season lineups for Madison Avenue, companies such as the Wall Street Journal that produce digital video are also putting on presentations in hopes of attracting advertising dollars from marketers and agencies. So eager are those companies to woo the television crowd that they are sponsoring this week under the banner of the Digital Content NewFronts. FULL ARTICLE - The New York Times Publishers expand ROI guarantees for large advertisers Two publishers are expanding efforts to guarantee that advertising with their brands directly increases sales. Meredith is adding more product categories, such as pharmaceuticals, and the number of clients it will work with on its programs. And Time Inc. plans to add evaluation of tablet and mobile ads to its program this year. This kind of research seems likely to become more common. FULL ARTICLE - Ad Age Yahoo rolls out native 'stream' ads Yahoo CEO Marissa Mayer announced two new types of ads for the Yahoo portal: native ads that are integrated into Yahoo's new streaming headline format and a new interactive billboard ad. Mayer says the billboard ad is different because it will ink to content that's more "fun and engaging" for Yahoo visitors. FULL ARTICLE - Business Insider advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

ESPN adds sponsored content to print magazine

April 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue FT adapts web app for 'channel hopping' ESPN adds sponsored content to print mag Does retargeting risk outweigh the rewards? Forbes' unique approach to programmatic buying Why most social networks don't understand original content 15 steps for changing newsroom culture advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. FT adapts web app for 'channel hopping' A large portion of Financial Times' digital audience "channel-hops" throughout the day, accessing the site from computers at work, then smartphones or tablets while commuting, and during the weekends. Tracking these reader habits informed the web app's redesign, particularly the decision to offer static and dynamic versions to be switched between at will. FULL ARTICLE - The Guardian ESPN adds sponsored content to print mag ESPN: The Magazine is taking a page from electronic media by letting an advertiser incorporate its logo into editorial content. Starting this week, ESPN will run an editorial sidebar bearing the words "Cold Hard Facts presented by Coors Light" at the top. The ESPN edit team will have full control over the sidebars. FULL ARTICLE - Adweek Does retargeting risk outweigh the rewards? On the surface, retargeting makes perfect sense. Someone who has shopped at an e-commerce site like Zappos provides a much better intent signal than the fact she is reading an article about fashion. The problem is that before long the web could find itself dominated by retargeted ads and little else. FULL ARTICLE - Digiday Forbes' unique approach to programmatic buying Mark Howard, senior VP of digital advertising strategy at Forbes Media, talks about how Forbes is benefiting from offering media buyers exchange-based display advertising and where real-time bidding (RTB) is headed. FULL ARTICLE - eMarketer Why most social networks don't understand original content The trend among social networks to produce original content often ends badly, as Tumblr's shuttering of Storyboard showed. Here's where other big services, from Facebook to YouTube, are going wrong – or, in the case of LinkedIn, going right. FULL ARTICLE - paidContent 15 steps for changing newsroom culture The news industry might finally be at a place where it has stopped denying that it's moving too slow. Now, how to make the jump past legacy systems and old habits? Here's a list of steps to get you started. FULL ARTICLE - 10,000 Words advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

This is how you know it's time to leave

Mel,   At age 17 John Paul Mendocha dropped out of high school, hitchhiked to Las Vegas, and began his career as a professional gambler. Four years later, John was sitting in a restaurant booth with a couple of his gambling buddies. The other two were arguing: "Yes you will." "No I won't." "Yes you will." "No I won't." Out came a Glock. The guy planted the barrel on the other guy's skull. "Yes, you WILL." And that's where the story really begins:   http://www.perrymarshall.com/demolitionman/ . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

When you have only ONE chance to get it right

Mel, If you capture the lead, you get LOTS of chances to make the sale. But your landing page only gets ONE shot. If your it fails to do its job, put a fork in it. Your precious sale is stillborn before it ever got a chance: http://www.perrymarshall.com/4seconds/ . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here