Artist, Alchemist or Automated Out? Webinar Today 1PM EST

Mel,     The last time it happened the band was yours truly, Jimmy from Thailand, and John from right here in Chicago. During the lunch break at one of my 4-Man Intensives, we all wandered down to my basement.  I slid behind the drum kit. Jimmy picked up my son Cuyler's  bass, and John strapped on Tannah's electric guitar.    And we just jammed.   No sheet music. No hemming and hawing about, "Do you know the lyrics to this one?" or "What key is that one in?"     Pure improvisation.  Spontaneous art. Creating new connections. Opening up vast new spaces in our brains. Dormant synapses sparked to life and  firing in crazy directions.    Happens quite a bit. Whenever the highest level Planet Perry members get together, there's always a healthy number or musicians, jazz buffs, artists, and even poets.    In fact, I firmly believe that the entrepreneur who will survive the coming Amazonian automation dystopia, will be the entrepreneur who is able to do more than crunch numbers, optimize systems and perfect sales funnels.    They'll be artists. They'll be alchemists. They'll be Renaissance entrepreneurs.    They'll have to be.    And industrial automation futurist, Jim Pinto, agrees. Here's how I know:  While studying up on Jim for our webinar today, I stumbled across the "Poetry of Jim Pinto".    Yup, not only is Jim one of the most respected and sought after speakers and commentators on the state of industrial automation...he's also the "Poet Laureate of Industrial Automation" and writes satirical verse with titles like...   "PC-Wocky" "The Fieldbus Raven" "The Industrial Wireless Quadrille"   He's half Deming, half Shakespeare.    And like the immortal bard, Jim believes             There is a tide in the affairs of men.           Which, taken at the flood, leads on to fortune   We're at that tide now. Amazon's gobbling up the automation future. Will you unleash your alchemist/artist side and ride the flood to fortune or will you wind up automated into oblivion?    Today at 1pm Eastern Jim will share a few “Tiny 1% hinges” that have swung HUGE doors for him, and will for you as well. Tides you can ride to survive the Amazonian flood.    Jim will open up his treasure chest of knowledge and  experience and present directly actionable steps which, if followed precisely, can produce immediate results.   Register Here $19   Ride the tide, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Will You Be Ready When the Drones Attack? Webinar Tomorrow

Technology Futurist Jim Pinto & Perry Marshall Automation Webinar and Q&A December 18, 1PM Eastern, $19 Register Here     Mel,   On my peaceful block here in the Chicago suburbs, the low rumble of the big brown UPS truck is as much a Christmas tradition as the whir of snow blowers clearing the sidewalks.     Heck, my family orders so many items from Amazon that a UPS truck shows up at my door almost 365 days a year. Pretty sure my wife, Laura, knows the delivery guy on a first name basis.    But, according to technology futurist, Jim Pinto, the days of the rumbling brown UPS truck are numbered.    Enter the drone.    You've seen the Amazon Air video. You've seen the "octocopter" getting loaded up at the Amazon distribution center to hummingbird its cargo  right to the eager customer's doorstep.    Very slick. Lots of buzz for Amazon right before the holiday buying season.    But is it the future?    Jim Pinto, says "yes". It may take a decade or so, but Jim believes a drone future is inevitable.    And believe me, Amazon can wait. They have the muscle. They have the big bucks to sit patiently while the FAA works out the regulations. They have the marketing brawn to spend millions on slick advertising to soothe concerns over privacy and safety.    Then, when the green light is given, Amazon will be ready to pounce. Send in the drones.    What will a drone future mean for your business?    As Jim will explain in our webinar on Wednesday, December 18th, Amazon's ability to automate the competition right into oblivion, should be the numero uno concern for every business leader.   For the guys at Walmart, Google, Facebook, Apple, Microsoft...and most of all for you.    Drones are not just about fast delivery. They are about Amazon's ability to own the future.   Last night in a dream I was visited by the "Ghost of Christmas Yet to Come". As the snow fell silently, he raised his bony finger and pointed to the sky. I watched as the octocopter flitted onto our porch and dropped it's little package into Laura's waiting hand. I think I even heard her call it by name.    Will your customers even remember your name ten Christmases from now?    Tune in tomorrow for a visionary, prophetic interview and Q&A session with me and Jim Pinto. Registration fee $19.    Register here.   Carpe Diem, Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

80/20 AdWords: Work Less & Make More in 2014

Mel,   Do you want your business, your influence and your AdWords traffic to grow in the new year? You must apply 80/20 very specifically to each dimension of your AdWords account. Including the time you spend in it. 80/20 AdWords Webinar Monday December 10, 1pm EST: Register Here In the “wild west” days of AdWords, 80/20 thinking created methods like “Peel and Stick.”   EVERY single thing that worked was 80/20 based. Today AdWords is much evolved, but you still need 80/20 decision making so you don’t waste months polishing turds and tweaking features that can only give you a minor boost. In this free webinar, WordStream Founder Larry Kim and I do a deep dive and show you how 80/20 can revolutionize your AdWords management. You'll discover: -How to prioritize the millions of things (!) you *could* potentially optimize in your AdWords account -The 20% of campaign management strategies that result in 80% of the benefits -How to generate amazing returns from AdWords, without having to spend all day working on it   Go here now & Join us tomorrow   ...and sleep with one eye open.   Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Vital New AdWords Features for 2014

Mel,   Google made something like 1000 changes to AdWords this year. It would take a crew of analysts just to keep up with all that. The legendary fighter Bruce Lee devastated his opponent with 3 deft moves. NOT by obsessing about 1001 nifty little tricks! That’s how I approach marketing, which is why you do NOT hear from me about every last wrinkle and tweak. Obsessing about every update is anti-80/20. Besides, if you build your campaigns properly, most of this stuff doesn’t hugely affect you. However some of those changes ARE powerful and very useful. Which ones? WordStream is hosting a webinar on Tuesday November 19. Larry Kim and team will cover the Top 10 AdWords Features of this year - just the most valuable and important updates that you need to know about, including: * Key changes to AdWords ranking algorithms * New and retired tools (Why did they do away with the Keyword tool? What’s good about the new Planner tool? You’ll find out.) * New AdWords metrics and why they matter * Hidden changes that you probably missed! Date: Tuesday, November 19, 2013 Time: 1:00 PM EST Register Here Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Do what you love & the money will follow?

I am now taking applications for Roundtable 2014 - seats limited, first come first served   Mel,   'Do what you love and the money will follow.' You’ve heard this many times. Is it true? Is it true that if you pursue your passion, money will pursue you? NO. Not in my experience. This is what I’ve found: “Find the thing you love in the current challenge, then your passion will attract success.” Case in point: If I was committed to “doing what I love” I would have never gone into marketing in the first place. My first six years of failed attempts in sales were misery. But I knew if I merely did what I loved - designing audio gear - I’d have few other options in my life, cuz those guys don’t make much money. I knew I HAD to master sales and marketing. I knew sales, not engineering, is the tiny hinge that swings the big doors. Eventually I found a way to sell… in a way that matched who I am. Today I have a FUN job. I meet incredibly interesting people and work on amazing projects. I just had to run through the gauntlet first and get myself sorted. In my first sales job, very little that we sold seemed interesting. (That mistake could have been avoided, by the way…) However one product line, our networking gear, really grabbed a customers’ attention one day. I was hungry so that made a HUGE impression on me. I went down the rabbit hole. Eventually I became fascinated with those 1’s and 0’s - despite NOT liking them in college, where I actually failed my first “digital systems” class. (It was SO boring. Dreadful.) Eventually I even wrote an Ethernet book. Which opened up all kinds of other fascinating things, including a $250,000 client. But first I had to discover what was so cool about it. Cuz until you get beyond a certain point… you can’t possibly know! My buddy John Fancher, truth be told, would actually prefer to be a poet and rock star. He's a fantastic writer, and on stage he can give Bob Dylan a run for his money. But right now the money is in email copywriting. He's channeled his poetry and his rock & roll passion into something the world wants and needs. Almost any job can be fun and fascinating, *once you discover how you and that business fit together.* Something you love is lurking in there. A door to your future is lurking in there. Where is it? The dinero is on the other side of that answer. Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Important change to Google’s ad rank formula

Psyche your business for a kick-ass 2014 - 4-Man Intensive December 16-17 http://www.perrymarshall.com/roundtable/4-man-intensive/   Mel,   This matters, so pay attention. Google has hung a big juicy carrot at the end of the AdWords stick. For years Google’s formula has been: Position = Quality Score x Bid Price. Where two thirds of Quality Score is Click Thru Rate. What’s new is, Ad Extensions are the tie breakers. If two ads are close, the winner is going to be the one that makes best use of Ad Extensions. None of this matters if people can’t see your ad extensions. They only see those in the premium space, the top three positions in AdWords. This means - if you’re not grooming your ads for the top 3 spots, you’re not in the game. Ad Extensions push the organic results lower on the page and drive more revenue for Google. This means you need to be testing your extensions and getting enough exposure to appear in the top 3. Otherwise, Google doesn’t consider you a player.   Everything Google does makes sense if you understand 80/20. 80/20 says: Reward your best advertisers by offering even more tempting carrots on the end of the stick. This article by Wordstream expounds on the implications of this: http://www.wordstream.com/blog/ws/2013/10/24/adwords-ad-rank-algorithm My opinion on what Google is doing: The success rate of Google advertisers used to be 80/20; now it’s 90/10. 10% of the advertisers get 90% of the clicks. Google is less and less interested in the positions running down the right side and more interested in rewarding the top 3 spots. They are even experimenting with large banner ads at the top of search results. What this tells me is, Google is ALL about money now. They are not about mission. They are not about sticking to their original objectives or identity. They are whoring themselves out to the almighty dollar. Which of course is what public companies always do. Now they have every right to do this, but I also believe this is hurting them. It is hurting them in the long run because a Google search offers you fewer interesting options than it used to. Many times there are no results on the right side, only the top 3. They are just driving you towards the top players. I don’t think many people appreciate how many businesses and industries now exist solely because a very large search engine exists that sells advertising. The very phenomenon of AdWords and things like it is the highest kind of economic alchemy. It is the very thing that makes recessions go away and creates economic booms. What made Google great originally was the diversity of offerings. Insiders tell me, for example, that when Google started slapping down advertisers with Quality Score stipulations, their SEARCH volume started going down! In other words people were subconsciously expecting to find less interesting things to buy on Google. This degradation happens to all large companies, unfortunately. Law of large numbers. But anyway, regardless of my idealism or the “should be” world, the IS world is that you gotta be one of the top 10% players, or you ain’t playing. This means *winners win bigger* and losers lose faster. If you’re on top of your game, you get A HUGE AMOUNT OF TRAFFIC. I just talked to a guy the other day who sells a particular kind of medical device. He’s top dog in his market and he’s just minting money. I’m telling you, being #1 in your market has never been more profitable. Recession or not. Dominate your market. And sleep with one eye open. Perry Marshall Dramatically improve your business in 48 hours. December 16-17 in Chicago http://www.perrymarshall.com/roundtable/4-man-intensive/           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Reduce your AdWords Stupidity Tax + Win Some Dinero

Mel,   25% of your Google AdWords spend is sheer waste. You might as well bake a casserole for dinner tonight, then dump it in your back yard so the squirrels can eat it. That will certainly cost you less money & sweat than whatever most folks are paying in AdWords stupidity tax.   Where exactly is the waste? Wordstream’s grader will tell you, AND you can enter a contest simply by feeding your best insights back to Wordstream.   You can win $25K. It will come to you in the form of $2,000/month AdWords budget for all of 2014.   Enter here:   http://www.wordstream.com/gradeandgetpaid   Perry           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here