Before You Dive Deeper into AdWords... (Free Webinar)

Mel,   AdWords is a great place to test. You can find out what sales messages, headlines, calls to action, and unique selling propositions work and do not work faster and cheaper than just about anywhere else.    But you’ve got to spend money to find out.    And the more money you spend, the faster you find out.    There’s the rub.    How do you know if you should pull the trigger and spend big money in AdWords…or just take what you learned and use it somewhere else?   How do you know if your deep dive into AdWords will yield a profitable haul of precious pearls…or leave you bleeding and concussed on the craggy rocks?    If that’s where you are…wondering if it’s time for you to stop dabbling in AdWords and dive in deeper…Thursday’s webinar will help you decided.   And if you do decide to jump, the strategies that Wordstream will show you will guide you clear of the deadly rocks and make sure you get the pearls you’re diving for.    Erin Sagin and Bryan Todd will show you… Strategies that will allow you to manage your account in less than 20 minutes a week Strategies that will allow you to “plug the dam” where most of your AdWords budget was spilling out Strategies that will allow you to drive your cost-per-customer down fast Strategies that will even make your SEO more effective! If you think it might be time to really dive into AdWords, be on this free webinar Thursday at 2PM Eastern.    Click here to register.   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

50 & Simmering With Rage

Mel,    This week I had conversations with three friends. -All entrepreneurs -All about 50 years old -All in the game. Not sitting on the sidelines. -All have had some degree of success. Respectable success. Not making millions of dollars but they’re all doing reasonably well. And they’re all, deep down, DEEPLY frustrated. Sometimes to the point of RAGE. In all 3 cases, the conversation inside their head is: "Dude, you are......"                   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The "Tall Poppy Syndrome" & You

Mel,   In the UK, New Zealand, and Australia, there's a phenomenon they call "Tall Poppy Syndrome."    The story from which the "syndrome" originates goes all the way back to Herodotus about 2400 years ago.  And it's not a pleasant story.   The gist is this. A ruler wants some advice about how to govern his city. So he sends his messenger to ask this wise guy what he should do. The wise guy walks through a field of wheat with the messenger. As he walks, the wise guy chops off the heads of the tallest wheat plants.   But he doesn't tell the messenger anything about how his boss should govern.  The messenger comes back and tells his boss, "He didn't tell me anything, he just ruined his wheat crop by chopping off the heads of the tallest plants."  The ruler nods his head and realizes that the wise guy was saying, "Kill all the best and brightest guys in your city, those are the ones that pose the biggest threat to your rule."   Today it's not just some ruthless rulers who have this "tall poppy syndrome." Anyone who takes risks and rises above the mediocre middle runs the risk of getting chopped down to size...maybe not literally, but verbally.    And  US and Australian citizen (and consultant-to-the-consultants), Ari Galper saw Tall Poppy Syndrome in action recently. And has some choice words about it in today's guest blog.   Read Ari's rant here.     Carpe diem,    Perry    ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

What to Do if AdWords SHOULD Work for You (Free Webinar)

Free Wordstream Webinar November 5, 2PM Eastern Register Here   Mel,   Old Blue Eyes, Frank Sinatra, used to sing a song called “New York, New York.” And one of the lines was…   “If I can make it there, I’m gonna make it anywhere…”   For Sinatra, New York was the proving ground. The toughest audiences. The most discerning critics. New York was where you really had to have talent and perseverance and guts to make it. Talent alone would not get you to the top of the Big Apple.   You had to work you butt off too. And in doing so, you learned things that you just could not learn in any other market.    And once you proved yourself New York…Peoria was a piece of cake.     AdWords is the New York, New York for modern marketers.    If you can make it there, I believe you can make it just about anywhere else.    (True, AdWords isn’t right for EVERY business. But if you’ve taken my IsAWForMe.com quiz and got a decent score, then you owe it to yourself and your business to figure out how to “make it” there.)    Figuring out how to “make it” on AdWords is one of the best marketing educations you can ever give yourself. It takes more than just a good product. AdWords makes you polish every aspect of your sales process until it’s singing like Sinatra.    And if you can make it there, you can make it anywhere.    So on Thursday, November 5, Wordstream is going to show you the most common reasons that business owners complain, “I just can’t make it on AdWords” …and what to do about it.     Erin Sagin and Bryan Todd will show you...  Strategies that will allow you to manage your account in less than 20 minutes a week Strategies that will allow you to “plug the dam” where most of your AdWords budget was spilling out. Strategies that will allow you drive your cost-per-customer down fast.  Strategies that will even make your SEO more effective! If you’ve ever wondered why AdWords doesn’t work for you, by the end of this webinar you’ll know.    And you’ll finally know how to make it there…and make it anywhere.    Click here to register.   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

"Why Doesn't AdWords Work for Me?" (Free Webinar)

Does AdWords Really Work? Free Wordstream Webinar November 5, 2PM Eastern     Mel,   If you’ve tried AdWords in the past … and been disappointed with your results…this is for you.    If you’ve never tried AdWords because “experts” have told you that AdWords has become impossibly competitive…this is for you.    If you’re ever thought, “AdWords SHOULD work for my business, but I can’t seem to get it to deliver the goods” … this is for you.    If you’ve ever thought, “AdWords COULD work for my business, but I just don’t have the time to manage it”…this is for you.    If you’ve ever thought “I do just fine with SEO and organic search…who needs AdWords?”…Wow, you MUST TUNE IN FOR THIS!   First, the hard truth.   Yes, AdWords has become a lot more competitive in the last 3-4 years.    The dumb money is loooong gone. I remember when you could throw up a landing page, write some half-way-decent ads, bid a few cents per-click and get good, credit-card-slinging traffic.    Those days are long gone.   AdWords Stupidity Tax drove that kind of money out of the pit years ago.    It IS harder to make AdWords work now.   But it’s by no means impossible.    In fact, if you know a handful of strategies…and implement them well…you can still get loads of buying traffic from AdWords.    And on Thursday November 5, in a quick-hit webinar, Erin Sagin and Bryan Todd will show you those handful of competition-busting strategies.  Strategies that will allow you to manage your account in less than 20 minutes a week Strategies that will allow you to “plug the dam” where most of your AdWords budget was spilling out. Strategies that will allow you drive your cost-per-customer down fast.  Strategies that will even make your SEO more effective! If you’ve ever wondered why AdWords doesn’t work for you, by the end of this webinar you’ll know.    And you’ll finally know how to make it work for you.    Click here to register.   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Get 997-buck “Unlimited Traffic” (Plus 2 Sales Triggers)

Mel,   A few years back, I watched 8 hours of Jon’s VSL training videos. I never watch videos… but these captivated me. Now, Jon is GIVING you 12 hours of the best training you’ll ever find on getting cheap, but highly-qualified traffic. He calls it “Unlimited Traffic.” Jon has interviewed 10 of the top traffic experts on the planet, and put them into 12 videos. These are guys you’ll probably never have the chance to meet, as they either charge thousands for their time per hour, or they’re so stealth you’d never spot them. But Jon has… And he’s giving this $997 gift to everyone who attends his upcoming Auto-Selling Workshop TOMORROW (live, online).   Just a few words of warning: The Auto-Selling Workshop has a max capacity, and Jon usually tops out. So go now. “Unlimited Traffic!” is only $0 when you attend his workshop and stay all the way to the end.  Yup, he’s bribing you to listen to every word he has to say… and it’s a bribe that can make you very successful online. You’ll need “Unlimited Traffic” after you take advantage of the uncensored, unfiltered sales mastery training Jon’s bringing to the table tomorrow. Plus… He’s going to offer his flagship video sales letter training and software system to Planet Perry only for a whopping discount. It’s not mandatory to purchase anything; the training is no-charge, and you get “Unlimited Traffic!” for no-charge if you stay for the entire workshop… until Jon says, “It’s over folks”. Then he’ll send everyone still on the call an email with the access page.   Okay, let’s talk about these 2 “sales triggers” I mentioned in my last email to you. To fully leverage them, you must first understand “how” word-of-mouth advertising works in the first place. As a reminder: Auto-Selling requires NO word-of-mouth. It leverages ancient triggers that influence your prospects to say “YES”, much in the same way that word-of- mouth works its magic. So how does word-of-mouth AND Jon’s Auto-Selling Principle work? Two psychological principles known as “inclusion” and “rapport.” Inclusion refers to the desire you have to feel a part of a community or group. It’s the reason we tend to listen to others when inquiring about a product or service more than we would a stranger. You may believe you buy after you hear some positive word-of-mouth is solely because you trust the source… …yet in reality it’s primarily due to the ancient part of your brain called the amygdala that wants you to remain in a state of inclusion. Using specific words on your sales page, in your emails, and in your VSL can trigger this same feeling of inclusion in the mind of your prospective buyer. Your prospect literally becomes their own “word-of-mouth” referral person. It’s not some bizarre form of hypnosis or schizophrenia… …it’s simply because you’ve used some key words and phrases to induce a powerful state of inclusion. Now, there’s one more piece to the puzzle: rapport. Rapport is the connection and similarity you feel toward another person. This is the second reason we tend to buy products and services from word-of-mouth, and it’s all thanks to the chemical release of feel-good neurotransmitters in your brain. When in rapport, dopamine and oxytocin increase substantially, our brains then connect these feel-good chemicals with the product or service being recommended. If you’ve ever felt compelled to purchase something, chances are this is why. Now, what if you could trigger these same neurochemicals in your future or current customers? And do it using nothing more than a VSL, sales letter, or email? You can. Jon Benson, Godfather of the Video Sales Letter and 10-figure sales copy pioneer, is going to show you how… free, live, this Wednesday, Oct. 21st. Go here now to register, and be sure to see if the two free gifts are still available at the bottom of this page.   Perry Marshall P.S.  Again: “Unlimited Traffic”…12 hours of the best traffic training from the top pro insiders… a product Jon has sold for years (no bull) for $997… …is yours when you attend the workshop and stay until the very end.       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Hell, Karma & Natural Selection

Mel,   I have something I need to get off my chest.  Just posted a "rant" about fake experts, confident liars, and your entrepreneurial responsibility as a truth-teller to arm yourself to the teeth and defeat them.    Check it out here.   Hell, Karma & Natural Selection   Carpe diem, Perry   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here