HuffPo’s ‘Conversations’ to improve comments, make money for AOL

January 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue HuffPo's 'Conversations' to improve comments, make money for AOL Politico's shift from Facebook comments The New Republic's digital redesign Study: Google+ is 2nd largest social network 5 ways to build a better, faster, stronger website Inside The Atlantic's agency arm advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal HuffPo's 'Conversations' to improve comments, make money for AOL Here's a tactic to watch: the Huffington Post is leveraging its über-robust audience comments to create separate webpages, called Conversations, for audiences to drill deep into and engage with comment threads that show a lot of activity and interest. The upside for HuffPo owner AOL? New real estate to serve up relevant advertising. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Politico's shift from Facebook comments Politico isn't the only media brand moving away from the Facebook comment plug-in, but its readers appear thrilled with the decision. And that is what media outlets want online: a comment platform that encourages robust engagement from audiences. This can mean weeding out anonymous commenters or spam, but it apparently can also mean not forcing audiences to link their social media personas with their media brand-specific opinions. FULL ARTICLE - Mediabistro The New Republic's digital redesign The New Republic's redesign includes a website and mobile app, as well as something interesting: audio files of its articles. Media brands looking to stand out in today's over-saturated market would benefit from offering products that are not only unique, but useful to segments of their audiences. Audio files, for example, could allow audiences to listen to articles while driving or performing similar activities, as well as benefit blind and low-vision audience members. FULL ARTICLE - Adweek Study: Google+ is 2nd largest social network It's time to pay attention to Google+. You may not use it much, but somebody does—many somebodies, in fact. According to a study conducted by the GlobalWebIndex, Google+ has surpassed Twitter as the second largest social network (behind Facebook). The platform's growth rate in the final month of 2012 was 27%, bumping it up to a global number of 343 million active users. FULL ARTICLE - SocialTimes 5 ways to build a better, faster, stronger website Let's face it, for most companies, a solid website is paramount to gaining consumer trust. Media companies may be able to slide a little longer on legacy loyalty, but as readership shifts more and more to digital platforms, frustration may outweigh nostalgia. Here are 5 tactics for presenting a strong website presence, including speed, safety, and simplicity. FULL ARTICLE - Website Magazine Inside The Atlantic's agency arm Does your company take risks? Or is it happy to sit on the sidelines and wait for others to succeed, so it can copy their tactics? With its agency division, Atlantic Media Strategies, and other products, The Atlantic is winning in the digital market by taking risks and being forward, not by passively observing the landscape. This sometimes means fails (Scientology debacle), but in the long run, these fails are small compared with its wins. After all, in 2012, 59% of The Atlantic's total ad sales came from digital. FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

"Look Over Perry's Shoulder" for Google Ads - Wednesday

Mel, Even though I'm almost religious about not working on Sundays, I could NOT resist the temptation to check my ads yesterday afternoon! I was just too excited to find out what was working.  That's because on Saturday evening I created a new Google AdWords campaign and by the early morning hours not only did I have data, my best ads were already 3X better than the worst ones.   By Sunday I was getting 67 cent clicks in a viciously competitive market where I expected to pay at least $1.50. You are closer than you think to an AdWords breakthrough. In December I did a high-wire, work-without-a-net email copywriting workshop via webinar. It was called "Look Over Perry's Shoulder" - one of the most popular programs I've ever offered.  This week I'm doing it again, but with AdWords. Four estudiantes will present their business, and with no prior preparation on my part, I'm going to jazz-improvise new ads, new hooks and ways to chisel your way in. The best part about this is THE QUESTIONS I ASK. The most important thing for your ad campaigns is THE QUESTIONS YOU ASK.  You don't just sit down and willy-nilly spitball some ads. Yeah, you can do that, and it works to a degree. But it works way faster when you have a strategy. On Wednesday at 4pm we're gonna go rapid-fire with the first 2 contestants. You're gonna get angles you've never experienced before.  All members of my Mastermind Club get access to this. Sign up here to get into Mastermind Club and witness the action LIVE: http://www.perrymarshall.com/awce Perry Marshall -- -- ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

Free Video  We manage our emails with Infusion. Guide and Video explain my secret marketing sauce.

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Mobile ad industry calls for standards

January 28, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Why it pays to hold on to your audience data Mobile ad industry calls for standards Search engines: How unique does content need to be? Magazine publishers push minimalist apps News developers raise money to teach data journalism for all Infographic: The state of multiscreen viewing advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Why it pays to hold on to your audience data Publishers that leverage their own audience data have more control over their ad rates. With its Technology Audience Platform (TAP), IDG is taking control of its audience data, as well as leveraging that of other publishers. According to IDG media services director Dan Shaw, the move came about because the company did not want to allow ad buyers and tech companies the opportunity to "target our readers without any control." FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Mobile ad industry calls for standards In response to the plethora of mobile ad units currently being offered, bought, and served across various platforms, the Mobile Marketing Association and the Interactive Advertising Bureau together recently released the "Mobile Phone Creative Guidelines" in an effort to streamline the entire process. FULL ARTICLE - AdAge Search engines: How unique does content need to be? Every smart publisher knows that "duplicate" content will only hurt your site's search ranking. But knowing exactly what constitutes unique content in this context is more tricky. In this video (transcript included), unique versus duplicative content is defined, and tactics are offered to avoid search pitfalls. FULL ARTICLE - SEOmoz Magazine publishers push minimalist apps Apps are supposed to incite engagement in your audience, right? Perhaps not. Now, a group of publishers are reportedly calling for a minimalist approach to magazine apps, one that focuses on reading content, not interacting with it. The question: Is this what audiences want—or the publishers that are pushing it? FULL ARTICLE - MediaShift News developers raise money to teach data journalism for all Being able to leverage data in order to inform content is the way of journalism these days, but where can writers learn the craft? A group of news editors are seeking to raise money via Kickstarter in order to offer online courses in data journalism, with incentives to donate to the cause. Take a look at the 8 courses that will be offered, if for no other reason than to gain insight into what your writers should be learning about on their own. FULL ARTICLE - 10,000 Words Infographic: The state of multiscreen viewing While multiscreen TV viewing is old news, there is a perhaps surprising percentage of users that simultaneously use their laptops or PCs with their smartphones (66%), according to comScore. This opens up discussions about what types of content are viewed as mainstream entertainment for audiences, as well as how publishers can leverage this trend. Take a look at this infographic, and visit its sources for more insight. FULL ARTICLE - Fast Company advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

LIVE: re-inventing Google ads in real time

Chisel into the most ferocious AdWords markets http://www.perrymarshall.com/adwords-copywriting-express/ Mel, Even in the most ferocious PPC dojos where rivals sling hand grenades and semi-automatic weapons, you can STILL find a crack in the sidewalk. There is ALWAYS a way in. There's always a crevice where you can slide the knife in and watch another advertiser tumble off the front page - or experience the fabled Jet Stream, where your ads go viral and it seems like you're everywhere. It doesn't have to take weeks or months. You can make the switch in hours. And I'm going to prove it by showing you LIVE. I've organized a LIVE ALCHEMY event where my compadre Jack Born chooses two contestants. Then live, on the webinar, I write ads for 'em... with no prior preparation. I won't know who he's choosing until he introduces me to them. I'll start blind, then we're going to crank out ads in real time while I explain my bag of tricks. You'll hear the questions I ask, watch me explore their market, develop hooks, and penetrate the thick haze of competition. My estudiantes will test my ads and then on the next call, a couple of weeks later, we'll go look at their results and see how our new ads did. We'll do this for both Search Network AND the Display Network. On the 2nd webinar I'll go at it AGAIN, with two MORE students. Then a couple weeks later in the final webinar, we'll review the ads of all the students again and wrap up with an arsenal of McGyver tricks and guerilla strategies. You'll be privy to all the tools and techniques I use along the way, and witness how an ugly gray hunk of play-doh becomes a finely sculptured work of art. Each session will run about an hour and a half. AdWords Copywriting Express: http://www.perrymarshall.com/adwords-copywriting-express/ Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

Free Video  We manage our emails with Infusion. Guide and Video explain my secret marketing sauce.

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Who owns Twitter readers?

January 25, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Who owns Twitter readers? Will Twitter become Instagram for video? Video: How to use attribution modeling in Google Analytics jQuery plugins for increasing engagement Producing TV-quality video ads without agencies Why HTML5 is important advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Who owns Twitter readers? Who owns your Twitter readers? After all, it is your editors that do the tweeting, even if it is at your mandate. This is the question being raised by soon-to-be former New York Times assistant managing editor Jim Roberts taking his 75,000 Twitter followers with him when he leaves The Gray Lady. Legal cases regarding this issue are worth watching. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Will Twitter become Instagram for video? Here is a new social platform iteration that publishers should keep their eye on: Using its acquisition, Vine, Twitter may soon allow users to tweet six second videos (not just links to videos). The move has been reported as a response to Instagram's news breaking qualities as users can immediately upload filtered images of any event using that app. Twitter is taking that ability a step further with video tweets. Here is a sneak peek. FULL ARTICLE - The Wall Video: How to use attribution modeling in Google Analytics Google Analytics' attribution modeling tool, which is currently in beta, could become instrumental to accurately assigning credit to your various digital marketing channels. This video (warning: nearly 15 minutes) walks you through how the tool works once you can get approved. FULL ARTICLE - PPC Hero jQuery plugins for increasing engagement Audience engagement with your site isn't just about quality content, it is about quality design. Here are 10 jQuery plugins that can increase engagement through functions including content page peels, easy-to-navigate image galleries, and decent font size. FULL ARTICLE - Website Magazine Producing TV-quality video ads without agencies Time to ramp up your video production resources? Digital publication The Verge is using its own in-house resources to offer its advertisers video ads that are reportedly TV-quality. The effort is being touted as the next move in native advertising. But remember, publishers, the key word here is "quality". FULL ARTICLE - Adweek Why HTML5 is important With the attention responsive web design is getting in media, there is a perhaps overwhelming amount of information about various ways to make your website make sense on all screens. Here is a back-to-bascis primer on HTML5: what it is and why it is important not just from a design perspective, but for metadata, as well. FULL ARTICLE - The Media Briefing advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.