Mixed Martial Arts in Google's Jet Stream: Thursday

Mel, Mike Rhodes is an AdWords master of Mixed Martial Arts, a veritable cage-match player. On Thursday I'm doing a webinar with Mike on how to Jet Stream on Google's Display Network.  Google's "Jet Stream" is where your ads go viral on the Display Network, generating millions of impressions and thousands of clicks - inexpensively. In a niche, you can experience a mini-Jet Stream where everyone in your space discovers who you are. (It's surprisingly powerful branding, in fact - a daily deluge of clicks). In a mass market, it's a tidal wave. I have many customers who generate 1,000+ leads per day by Jet Streaming, every day, month in, month out. How do you do it? You find that sweet spot, then amplify. This is going to be special. 5pm Eastern February 21. Register here: http://www.perrymarshall.com/training/display-network/ Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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30% of Forbes' online traffic coming from mobile

February 19, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue 30% of Forbes' online traffic coming from mobile Digital transition is the right Rx for healthcare publisher Why newspapers should increase their prices faster Web tags surged 53% in 2012 5 ways to engage more with your audience Are you adhering to Facebook's 20% text rule on images? advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. 30% of Forbes' online traffic coming from mobile Forbes' online numbers are solid, with a 26% YOY increase in US monthly uniques in January 2013. A large part of its digital success reportedly comes from mobile: of those monthly uniques, 30% come from mobile, and its mobile audience has grown 150% in the last year. Here's how. FULL ARTICLE - Mobile Marketer advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Digital transition is the right Rx for healthcare publisher Remedy Health Media has built a profitable digital business by delivering personalized content to patients - and targeting tools to advertisers. A new website launched with UC Berkeley extends a print newsletter franchise into the digital world. FULL ARTICLE - eMedia Vitals Why newspapers should increase their prices faster As newspapers struggle to remain viable, they may be hesitant to increase their prices for fear of decreasing circulation. Here is a data-based argument for why newspapers should increase their prices in order to actually grow circulation. FULL ARTICLE - The Media Briefing Web tags surged 53% in 2012 With the hyperfocus on data collection from digital platforms these days, publishers may not be surprised to learn that the prevalence of web tags grew 53% last year. What you may not know is that a large number of those tags on your properties don't come from, nor do they primarily benefit, your publication. FULL ARTICLE - AdAge 5 ways to engage more with your audience Every media brand wants to engage with its audience because through engagement, the relationship is solidified and money is spent on the part of the audience member (a.k.a. consumer). But some media companies are still struggling with how to transition from an information authority with one-way communication (except, perhaps, for select Letters to the Editor) to an entity that welcomes feedback, discourse, and contribution. Here are 5 ways to get the ball rolling. FULL ARTICLE - Poynter Are you adhering to Facebook's 20% text rule on images? It's funny the rules and regulations that media companies don't take seriously, especially when it comes to social media platforms. At worst, non-compliance can result in a lawsuit—at best, being banned from the platform. And when it comes to Facebook, that could be brand damaging. Take a look at Facebook's 20% text rule on images and be aware of where your publication stands. Here are the basics. FULL ARTICLE - Social Media Today advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Time Inc.’s CookingLight.com sees uptick from social, mobile audiences

February 15, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Time Inc.'s CookingLight.com sees uptick from social, mobile audiences Portals and social undervalued in conversions How to optimize Facebook ad campaigns in 15 minutes per day Podcast: Using historical data to create new news Video ads are soaring — but only 5% are on mobile Podcast: Poynter's Rick Edmonds on paywalls, print days, the economics of newspapers advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Time Inc.'s CookingLight.com sees uptick from social, mobile audiences CookingLight.com enjoyed a 47% YOY increase in UVs last month, thanks to paying attention to what its audience wants. According to Digital Editor Allison Long Lowery, Pinterest plays a large part in that success. Here's how the site is leveraging social and mobile audiences in order to grow. FULL ARTICLE - Folio advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Portals and social undervalued in conversions How are you drumming up new business for your publication? According to a report by Aggregate Knowledge, reaching and consistently messaging new consumers can be most effectively achieved via social media platforms and portals. That means messaging on social networks is reportedly far more effective than participating in exchanges. Here is a breakdown of the numbers. FULL ARTICLE - ClickZ How to optimize Facebook ad campaigns in 15 minutes per day Optimizing your Facebook ads doesn't need to take a huge chunk of your time monthly—if you do a little bit every day. The strategy, called Metrics > Analysis > Action (MAA), focuses on top performers and social retargeting. Here's how it works. FULL ARTICLE - AllFacebook Podcast: Using historical data to create new news While digital media has made news more timely and competitive, it has also resulted in myriad outlets covering the same stories. That means it is up to journalists to find creative ways to discover and share news, including online historical data. In this podcast, TIME Magazine Editor-at-Large Harry McCracken explains how he used Google Patents to write fresh tech stories. FULL ARTICLE - Spark Minute Video ads are soaring — but only 5% are on mobile The number of video ads are increasing rapidly, according to a report by Videology, but mostly on desktops (92%). While this shift in advertising dollars could be good news for publishers, only 5% of video ads are displaying on mobile devices (including tablets). As publishers focus more resources on mobile opportunities, will video ad inventory increase, as well? FULL ARTICLE - paidContent Podcast: Poynter's Rick Edmonds on paywalls, print days, the economics of newspapers US newspaper publishers have seemingly received nothing but bad news lately, but there are some bright spots on the horizon, according to Poynter analyst Rick Edmonds. In this podcast, Edmonds explores how "a combination of paywall, ancillary products, and other strategies" may be the lifesaver that keeps newspapers afloat. FULL ARTICLE - Niemen Journalism Lab advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

The Fastest Path to Total Market Domination

Mel, When your product is matched to the Display Network, Google's capacity to scale your traffic UP is almost frightening.  On Google search, there's no such thing as "going viral" because there's only so many people searching. But on Display Network, Google scans the terrain 24/7 for opportunities to get you qualified customers from more and more sites. You must tame the beast... but when you do, when you hit that "viral" curve on Google Display Network... it's life-changing. Your ads are e-v-e-r-y-w-h-e-r-e. Yes, you attain huge amounts of traffic. But here's the real reason why Display Network is the fastest path to TOTAL MARKET DOMINATION: * 2X conversion = 8X sales.*  That's because better conversions make you able to bid double, and on the Display Network, 2X bids = 4X Traffic. My BRAND NEW Display Network Boot Camp is the most instantly actionable Display Network Training money can buy. We've been planning this for months and this is a GEM. Starts February 26. Scale your traffic up exponentially: http://www.perrymarshall.com/dnbc/ Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

Free Video  We manage our emails with Infusion. Guide and Video explain my secret marketing sauce.

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Google stands by decision to end tablet-based ad campaigns

February 14, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Google stands by decision to end tablet-based ad campaigns Time Warner considers spin-off of magazines 3 twists on the native ad model Women embracing online magazines on smaller screens Mobile marketing trends: Multiyear strategies, scaled-up investments Event app creation made easier 3 ways to leverage Facebook's 'conversion measurement' advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Google stands by decision to end tablet-based ad campaigns Google's changes to AdWords could be a smart streamlining process, or a way to simplify operations. Either way, publishers now have less advertising control than they did before the revamp. Will ease-of-use be worth it? FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Time Warner considers spin-off of magazines Time Warner is in talks to shed much of Time Inc., the country's largest magazine publisher, according to people involved in the negotiations. Time Warner is in early discussions with Meredith to put most of Time Inc.'s magazines — including People, InStyle and Real Simple — into a separate, publicly traded company that would also include Meredith titles like Better Homes and Gardens and Ladies' Home Journal. FULL ARTICLE - The New York Times 3 twists on the native ad model Native advertising can take many forms, and publishers continue to experiment with ways to integrate brands into their digital properties (and sometimes print as well). Here are three native ad campaigns that feature a little bit of everything – good, bad and ugly. FULL ARTICLE - eMedia Vitals Women embracing online magazines on smaller screens It turns out that women were waiting for a tablet that was easier to carry around, according to Hearst Magazines President David Carey. Carey was commenting on the uptick in female magazine subscribers he claims Hearst is seeing since tablet options have gone from 10-inch to 7-inch screens. FULL ARTICLE - paidContent Mobile marketing trends: Multiyear strategies, scaled-up investments Mobile marketing trends this year include developing a multiyear perspective, and a willingness to seriously invest in technology. Here is a breakdown of these two strategies, including how marketers can take action. FULL ARTICLE - Forrester Event app creation made easier Need an app just for a few weeks, say, leading up to, during, and briefly following your upcoming conference? TapCanvas and Eventbrite are partnering to offer just that, with "disposable, context-specific applications using web technologies like HTML5." Users can leverage easy-to-use widgets in order to build apps without technical know-how. FULL ARTICLE - TechCrunch 3 ways to leverage Facebook's 'conversion measurement' Facebook's new "conversion measurement" feature claims to measure which of your ads result in conversions so that you can focus your resources on those that are seeing success. Here are 3 ways to hone in on this opportunity. FULL ARTICLE - Entrepreneur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.