Google Search or Display? Find out in 60 Seconds

Mel,   I've created a free tool that judges how effective advertising on Google search will be for you, vs. millions of sites in Google’s Display Network. It’s the "Google AdWords Scorecard":   http://www.perrymarshall.com/scorecard/   Scores vary widely:   -A local plumber mostly gets calls in an emergency. Interrupting people at other times seldom works. His score: Search = 9, Display = 3.4   -Home school parents won't not actively search for home school management software, but like it when they see it. Display Network is much more effective than search. Score: Search = 4.8, Display = 8.7.   -Many people do search for Nutritional Supplements, but “interrupt” driven advertising works almost equally well. Score: Search = 7.2, Display = 6.8.   Get your score at http://www.perrymarshall.com/scorecard/   Perry       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

"Look Over Perry's Shoulder" for Google Ads - Tue at 9:00a CT

Mel, This coming Tuesday I'm doing a high-wire, work-without-a-net AdWords ad writing workshop via webinar. Two estudiantes will present their businesses, and with no prior preparation on my part, I'm going to jazz-improvise new ads, new hooks and ways to chisel your way in. I always tell folks:  The best part about this is THE QUESTIONS I ASK. Ditto for you:  The most important thing for your ad campaigns is THE QUESTIONS YOU ASK. On Tuesday, June 25th at 10am Eastern, we're gonna go live & rapid-fire with our 2 contestants. You're gonna get angles you've never experienced before. This is a regular quarterly feature for members of our Mastermind Club. If you would like to be in on it too, click here to read about it and sign up: http://www.perrymarshall.com/adwords-copywriting-express/ Shortly after completing your purchase, watch for the email confirmation from GoToWebinar, for Tuesday the 25th at 9am Eastern. Talk to ya on Tuesday! Perry Marshall ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

9 Great Lies of Sales & Marketing

Mel, If you buy the typical book about advertising... if you take advice from the average sales manager or ad agency... if you do sales and marketing the same way most big companies do... you will be thoroughly and totally equipped to do business in 1985. (Just in case that year ever comes back.) But in the 21st century, those same methods will get you slaughtered. Or, even if it's not a total disaster, you'll constantly be saying to yourself, "I can't believe how dang hard it is to make money these days!" So I've written a 9-day email mini-course called "The 9 Great-Lies of Sales & Marketing." In this course, I take some of the most beloved "sacred cows" in sales and marketing--and grind them into hamburger. If you're easily offended, don't bother signing up. But if you can handle some edgy ideas and uncomfortable truths, sign up here:  www.perrymarshall.com/9 Perry  **NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

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More than half of online display ads go unseen

June 12, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue comScore: More than half of online display ads are unseen 5 ad types that are not 'native' Why The Atlantic hired an 'entrepreneur-in-residence' Amazon's ad business: a lesson for publishers New Flipboard feature: co-curated magazines Can publishers make money from Rebelmouse? comScore: More than half of online display ads are unseen An astounding 54% of online display ads shown in "thousands" of campaigns measured by comScore between May 2012 and February of this year weren't seen by anyone, according to a study completed last month. The ads were not visible because of a mix of technical glitches, user habits and fraud. The finding implies that billions of marketing dollars are being poured down a digital drain. FULL ARTICLE - The Wall Street Journal 5 ad types that are not 'native' When a term is as hot and hyped as "native advertising," it's inevitable that everyone will want to appropriate it to describe everything they are doing. While it's still open for debate exactly what native advertising is, it's useful to agree on what native advertising is NOT. Here are 5 types of advertising that are not "native." FULL ARTICLE - Publishing 2.0 Why The Atlantic hired an 'entrepreneur-in-residence' Philosophically, the hiring of PBS Frontline's Andrew Golis as an "entrepreneur-in-residence" boils down to an issue every publisher can relate to: How to make a 150-year-old brand more entrepreneurial. "We're tasked with innovating at a much more rapid pace than in the past," Atlantic president M. Scott Havens said. "We're continually thinking about adding new skill sets, new products, and new organizational structures." FULL ARTICLE - Folio Amazon's ad business: a lesson for publishers Amazon has made use of Big Data to personalize the site for each user. Now the retail giant has turned that knowledge into new revenues from advertising. The takeaway for media companies is the need to become experts at gathering not only information but data, and to use that data to venture into new revenue streams. FULL ARTICLE - INMA New Flipboard feature: co-curated magazines Flipboard has introduced the next step in its personalized magazine option: inviting friends. Creators of personalized magazines using Flipboard's FlipIt feature can now bring in friends or colleagues who share the same interest in a subject to broaden the content of a magazine. FULL ARTICLE - Tab Times Can publishers make money from Rebelmouse? Rebelmouse, a year-old startup, thinks it can serve as the officiant between marrying advertising content and publishers' monetization woes. The social tool aims to turn a brand's social feeds into an ad unit. Publishers say while they like using Rebelmouse for specific events, the jury's still out in regards to making money. FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Study: 1 in 3 U.S. consumers owns a tablet

June 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Apple introduces iOS 7, a major overhaul Apple iOS 7: Truly innovative? Pew: One-third of U.S. consumers own a tablet Time Inc. testing 'Double Snap' mobile ad unit How Upworthy uses 'emotional data' to drive traffic Demand Media bets big on content Apple introduces iOS 7, a major overhaul iOS 7, the latest version of Apple's flagship mobile operating system, is here, and it's almost entirely different from the versions that came before. Gone are the skeuomorphic designs and 3D effects, replaced by Sir Jony Ive's "flat design." Rumors had been flying for weeks about the new OS and now it's here and it is, at least at this early reckoning, a massive change for the six year old operating system. FULL ARTICLE - TechCrunch Apple iOS 7: Truly innovative? Now that we're moving further away from the reality distortion field that accompanies every Apple event, however, it's worth asking: What did Apple really unveil at WWDC 2013? Is iOS 7 truly innovative in mobile? FULL ARTICLE - Mashable Pew: One-third of U.S. consumers own a tablet One out of every three people in the U.S. is a tablet owner now, with the prevalence of the devices nearly doubling in the last year, a report from the Pew Internet Project says. The percentage of U.S. adults who now own a tablet increased to 34 percent from about 18 percent in 2012. Some of the greatest tablet momentum is among parents. FULL ARTICLE - Cnet Time Inc. testing 'Double Snap' mobile ad unit How can publishers make mobile advertising more interesting and less intrusive? For Time Inc., one bet is a new banner ad unit called Double Snap, which the publishing giant will use to promote the Toyota Avalon this week on the mobile websites of People, Sports Illustrated and Entertainment Weekly. The ad format is intended to be eye-catching but not overbearing, which is why it never totally obscures the content featured on those websites. FULL ARTICLE - Adweek How Upworthy uses 'emotional data' to drive traffic The editorial director of Upworthy explains how the site, dedicated to resharing stories with social impact, is leveraging emotional data to become the fastest-growing media site in history. Upworthy clocked 8.7 million monthly unique visitors within its first six months and now garners more than 10 million uniques a month. FULL ARTICLE - Fast Company Demand Media bets big on content Demand Media made its play by creating SEO-friendly content. But over the past several years, it has pushed hard to draw integrated campaigns with big brands like Target, Bank of America, Volkswagen and Allstate. Newly appointed Chief Revenue Officer Jeff Dossett talks about the industry's recent fascination with content marketing — and whether it's really new. FULL ARTICLE - Digiday advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Time to stop chasing pageviews

June 10, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Magazines are selling more iPad ads Time to stop chasing pageviews A new template for long-form storytelling Is media becoming device dependent? Recovering from a Google penalty Nonprofit news startups are floundering advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Magazines are selling more iPad ads The Publishers Information Bureau surveyed 58 magazine titles about the number of print ad pages and iPad ad units each sold between January 1 and the end of March. On average, ad units on their iPad apps increased by 23.6% over Q1 2012. The iPad now accounts for 56% of all magazine ad units sold across print and iPad for those surveyed. FULL ARTICLE - Mashable Time to stop chasing pageviews Chasing pageviews is almost universal in the digital media world, and it leads to an almost universally crappy user experience. And at the end of the day, alienating the very people it wants to reach is hardly the most effective use of brand advertising dollars. Publishers who have built their business around banners and cheap pageviews are going to have to wise up. FULL ARTICLE - Digiday A new template for long-form storytelling WBUR partnered with Atavist to create "Bulger on Trial," the first story to be built on Atavist's new Creatavist platform, a web-based CMS. The interactive account of Whitey Bulger's life is rich with archival photos, documents, and video, in the presentational style by now almost tiresomely known as "snowfalling." FULL ARTICLE - Nieman Journalism Lab Is media becoming device dependent? The publishing business has a device problem — a big one. Publishers are overly dependent on devices for delivery of content. There's an upside, of course: The iPad, in particular, created an entirely new business model for publishing. But it's still sobering to look at the additional costs these new devices are saddling publishers with. FULL ARTICLE - PBS MediaShift Recovering from a Google penalty It has been 18 days since Google rolled out Penguin 2.0. Webmasters whose site traffic was affected by the updated webspam algorithm are now desperate to recover. Those who are looking to Google's Disavow Links tool to bail them out will be disappointed, because it doesn't work the way that many people seem to think it does. FULL ARTICLE - Search Engine Watch Nonprofit news startups are floundering Although nearly $26 million was donated to 50 non-profit journalism start-ups in recent years, most are flubbing the mission-critical task of finding ways to financially sustain their efforts for the long term. The scale of spending on news start-ups was captured in an unprecedentedly thorough study released Monday by the Pew Research Center's Project for Excellence in Journalism. FULL ARTICLE - Reflections of a Newsosaur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.