80/20 All Stars Interview TODAY: Alan Weiss, Rock Star Consultant

80/20 All Stars Interview Series The World's Top Rock Star Consultant TODAY, February 5, 2pm Eastern Register Here     Mel,   Most people hear simple, elegant advice and just cross their arms and say "well, that's too simple to work".   Really, they're just afraid of change. Afraid that if they implement simple advice, and it works, they'll look foolish for not doing it sooner.   Successful people don't have that kind of ego.  They just look at what works for the most successful people in their field and implement it.   At 2pm Eastern today, I'll be live with Alan Weiss, author of Million  Dollar Consultant and 43 other books. And what I love about Alan's advice is that much of it is so stunningly, elegantly simple. So easy to implement. Yet so powerfully effective.  That's 80/20 in a nutshell.   Example: One of Alan's techniques is called "Option 3".  Option 3 is simply offering a client a very high-priced (but valuable) third option.   There are many subtlties in execution, of course, (and most consultants only ever offer their clients ONE option) but that's basically it.  By simple adding a third, high-priced option, Alan's coaching students often double or triple their income in the first year.    What would it mean to your business if you could 5X the fees you receive from just one of your clients?   Please don't dismiss this advice just because it sounds so simple.  80/20 often looks simple from the outside, but once you start implementing, the results are staggering.    If you'd like to hear more simple-to-implement but profoudnly effective strategies like this, tune in today at 2pm Eastern to get Al  "Top Strategies for 2014 from the World's Top Rock Star Consultant"   Implementing just one of these strategies could make this year your best consulting year ever.   Register Here for Just $7.   Carpe Annum,   Perry Marshall         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

80/20 All Stars Interview: World's Top Rock Star Consultant

80/20 All Stars Interview Series The World's Top Rock Star Consultant Wednesday, February 5, 2pm Eastern, $7 Register Here     Mel,   I've read some great  0-star and 1-star Amazon reviews that have saved me from wasting hours reading a bad book. But, a 2-star review for one of Alan Weiss's books, actually made we want to read Million Dollar Consultant even more. Amid all the glowing reviews (average rating: 4.7 out of 5 stars) there was a 2-star review.  Written anonymously. Of course. Don't get me started down that rant trail!   Here's a snippet... Not once in his books you will find an example on how Weiss actually helped a  corporate client.   What I am looking for is a track record:  (a) what was the client's  situation before the  engagement of Weiss? (b) what did Weiss do, specifically? (c) what is Weiss unique approach, what are his tools, methods? (d) what are the  results after Weiss left? how were results measured  or audited? (e) what are any long-term lasting benefits of this engagement?...I have no idea what the author actually does as a consultant. I was shaking my head through the whole review.  First, because Alan's Summit Consulting Group has consulted for Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, and over 500 other leading organizations. The guy has earned the title of “Rock Star Consultant”. Second, because “Anonymous” is moaning that Alan won't teach him how to do his job.  This guy was expecting a book on how Alan gets results for his clients...not a book on how Alan makes more money from his clients. He wants to be taught competence, but Alan insists on teaching excellence.  80/20 is about working ON the box, not IN the box. When Alan or any high-level coach gives you advice on how to make more money as a consultant, there are certain assumptions made.  One of those assumptions is that  you're competent. That you already know how to get results for your client.  If your problem is that you can't get results for your client...well, I'm sorry, no consulting coach in the world is going to be able to help you until you do. So, no, Alan doesn't spend time on the nuts and bolts of consulting.  He gets right to how to get more clients and how to make more money from those clients in less time.  It's one hundred percent “80/20” advice. In fact, if you implement the advice in just one chapter (Chapter 9) of Million Dollar Consultant, you'd likely double your income this year. And on February 5th Alan will joining me to deliver his “Top Strategies for 2014 from the World's Top Rock Star Consultant”.  Just $7 or free with your Mastermind Club Membership. You're competent. You can get results for your clients. Alan will show you how to get more clients and get them to pay you more. Register Here.    Carpe Annum, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

You're awesomer than you think you are

Mel, Last night, after an exhilarating, exhausting day, my buddy Nathan and I went out for burgers at 10pm. We were relaxing and unwinding at Bar Louie, bantering, philosphizing, solving the problems of the world. Nathan says, "What if we're aweseomer than we think we are?" I look at him and smile. "Yeah... what if?" A little jet fuel for the battle-weary soldier: http://www.perrymarshall.com/awesomer/ - - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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3X Your CTR Guaranteed: Webinar Tomorrow, 1PM Eastern

3X Your CTR Guaranteed Wordstream Webinar January 23, 1PM Eastern Register Here   Mel,   There are two keys to marketing success: Creativity and Testing.   Some marketers have the testing side down cold, but since they're a little weak on the creativity side, all they ever end up doing is tweaking 10,000 versions of the same boring ad, making tiny improvement after tiny improvement.   Some marketers are wildly creative but all they end up doing is creating clever ads that are either superstars or total flops. And they rarely know why they got one instead of the other.   Larry Kim and the guys at Wordstream have both angles covered.   And in their latest round of research, analyzing over $3 billion in Adwords spend and surveying tens of thousands of accounts, they've uncovered some pretty amazing insights into the "superior creativity and insane testing techniques" behind superstar ads.   Larry's talking about ads that outperform the competition by 10, 20, even 50 times.   That's why he's guaranteeing you'll see 3X improvement.   Because they're proven to generate 10X, 20X and even 50X.   Sounds like he's under-promising.   Click here to register for the free webinar tomorrow, Thursday, January 23 at 1pm Eastern.      Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Starts today at 12pm ET: If 2014 matters, THIS matters.

Mel,   Are you *genuinely* sincere about punching up your business to the next level?   Seriously... what convo are you gonna be having with yourself on January 22, 2015? That’s MID-decade.   80/20 Life Hacks kicks off in a few hours.   Effort alone won’t grow your biz 20% or 50% or 100%. “Trying harder” seldom works. You can only expect gain in direct proportion to alterations in your environment - in the systems that shape your work. Everyone knows this. This is why people blame the economy for their failures, for example. Because the economy is the system that everyone works in. If you’re serious, I’m serious. If you need a breakthrough, that’s why we’re here. 80/20 Life Hacks is affordable. Deliberately so. Only $99 for Mastermind Club members. It’s the BEST system-level changes my team has to offer for 2014. 80/20 Life Hacks: 21 Automatic Shortcuts for Business Success I’m going to launch with a hack #1 which is so good, I’ve only shared it with my highest-paying clients and closest colleagues. It’s absolutely killer. (It’s a major reason why my new book has over 100 5-star reviews on Amazon… and it’s not what you think.) Then, Bryan Todd is going to re-frame how you approach ANY and EVERY hack you ever make in your business or life, period. It’s a profound shift. We’re doing 3 weekly sessions. The first kicks off today, January 22, 2014 at 12pm ET / 11am CT / 9am PT / 17:00 London. We’ve also made ample time for live Q&A so we can be sure to deliver the Home Run. Register now. Why? To ensure that you feel GOOD about 2014, one year from today: 80/20 Life Hacks: 21 Automatic Shortcuts for Business Success Perry Marshall               ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

I'm interviewing the world's most famous sports agent, Leigh Steinberg

Mel,   On Thursday January 16 I’m interviewing the world’s most famous sports agent, Leigh Steinberg.   http://www.perrymarshall.com/training/leigh-steinberg/   Steinberg was the inspiration for the famous movie Jerry Maguire with Tom Cruise. He’s represented the No. 1 pick in the NFL draft a record eight times, having scored record-breaking contracts again and again. Most famous line in the movie: “Show me the money!!!” If you’ve ever been pounded – assaulted – with one failure after another after another – Leigh is your man.   Because... after a couple of DUI’s, alcohol rehab, a massive lawsuit and a divorce, his bankruptcy filing listed his assets as a car ($6,700), a Vizio flat-screen TV ($1,000), miscellaneous personal effects ($650) and a Wells Fargo checking account containing $100. He was sharing office space with a friend. That was only one year ago. And now he’s staging a comeback. His new book, "The Agent: My 40-Year Career Making Deals and Changing the Game" comes out in a week. And he’s hosting another one of his world-famous Super Bowl parties. And he’s going to talk with all of us in Planet Perry about what it’s like to get body slammed and frankly, struggle against self-destructive behavior. To be frank, LOTS of entrepreneurs have addictive personalities, it’s how we focus, it’s what makes us great. But our addictive personality also makes us vulnerable. That’s why Leigh has graciously agreed to speak with me openly about all he’s been through. Join me Thursday January 16 at 3pm Eastern time and eavesdrop on our candid conversation. Show me the money – Again! Register here - I predict we'll exceed capacity so show up early:   http://www.perrymarshall.com/training/leigh-steinberg/ Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here