Getting Consulting Gigs with a Rock-Solid ROI Argument

Mel, Earlier I told you how I got started writing simple articles...and how I got "famous" doing so. Now I'm going to show you how you sell this idea to any client...using irrefutable ROI proof. To any prospective client, articles have real, tangible financial value. The argument is simple: *Advertising in (fill in the blank) trade magazine costs $5995 a page. *But I can get you a two page article - 12 grand worth of space - with an article. *And I'll only charge you 3 grand to do it. *The article has more credibility than an ad. Plus it stays on their website for the next few years. And it'll have a response mechanism in there so you collect good sales leads. All you need to do is cooperate and give me some material to write about. "Is that a deal?" Darn right it is! If you commit to placing one article every other month for a client, along with some other things - press releases, managing Google campaigns, helping with Search Engine Optimization, writing a white paper, putting together postcard mailers, writing their e-zine - and you've got a recipe for replacing most of your income with a monthly retainer. You're a real, bona fide marketing consultant. You don't have to show up at an office every day, and they don't have to pay full salary with medical insurance for a guy who's walking in their office chewing up their time every day. With just two clients like this, I was making more money than I made at my job, and it didn't take 40 hours a week either. I could spend the rest of my time developing products, promoting myself, working my contacts. I had a new, liberated Life. Doesn't really sound like such a big deal, does it? It wasn't. Yet... it was. It was a HUGE deal, because for the first time in my life, I was working on my own terms, not somebody else's. It was a sweet new season of life for Laura and me, finally having control of our destiny. Not being in a squirrel cage, having flexibility to do family stuff as opportunities arose; all of us being home every day; de-compressing from the corporate mold and becoming more and more our natural selves. Having long periods of productive work time instead of constant interruptions. Liberated to be creative. I'd love for everyone to be able to experience that freedom. It could only make the world a better place. Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Weird, Wild, Psychic Customer Channeling (Webinar February 19)

Renaissance Marketing Academy Weekly Free Training Webinar Series Starts February 19, 12:30PM Eastern   Mel,   What's going on inside your customer's head?    As he's walking through the grocery store or sipping his coffee on his morning commute, what's he muttering about?    When she lays her head down on her pillow at night, what is she grinding her teeth about?   What pisses her off?    What turns her on?    Every good marketer wonders about these things.    But I know somebody who can crawl inside their brains and listen into their thoughts like an FBI agent planting a wiretap on a perp's phone.    His name is John Paul Mendocha.    And a few months ago, John and I were sitting around with some hardcore "guru" types. Guys who were positioning themselves as the marketing experts in their niches.    More than most marketers, these guys needed to know their customers' stories, how to bond with them, what makes their customers itch, bite their nails...and what squirts happy juice in their lizard brain.    So, John started channeling their customers for them.    Reading their diaries to them.    Telling their stories...in all their gutsy, gory glory.    It was...spell-binding.    John was "writing" the most compelling, persuasive sales copy...off the cuff...out of the blue.    Copy that will bond these "gurus" to their customers in deep and powerful ways.    And on February 19, John will do his magic LIVE without a net on our first:   Renaissance Marketing Academy Training Webinar.  9 Weeks of Killer, Free Training Every Thursday    At our live event in April, Jon Benson and Megan Macedo will also be delivering killer presentations on how to use your story and your customers' stories to craft SuperGlue sticky sales letters and videos.   You can never get too good at telling stories.    And if anybody knows stories...it's John Paul Mendocha.    CRAZY GOOD BONUS: You may be lucky enough to have John do this for YOU and YOUR customers live on the call! We will provide the details at the start of the webinar.   REGISTER FOR ALL 9 FREE WEBINARS HERE   Carpe Diem,   Perry Marshall   P.S. This will be a blast. Not only will you get solid, practical insights into writing copy and bonding with your customers, but this will be weird, wild FUN!      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

It's Not Too Late to Improve Your AdWords Chops by 30%

Adwords Boot Camp 2015 Your Foundation for Online Success Session 2, Today @ 5pm ET REGISTER HERE   Mel,   You missed the first session of Adwords Boot Camp 2015 on Thursday, but the replay is posted in our Members' Area, and you can still jump in for session 2 this afternoon.    It's not too late to... Increase your click through rate by 30% Increase your traffic by 30% or Reduce your ad spend by 30%... Or your money back.    What would a 30% increase in those areas mean to your business in 2015? More clients? Higher profits? Lower expenses...to afford more traffic and dominate your competitors? It's possible. But you need to jump in now.    REGISTER HERE   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

4-Man Opening: Can You Get to Chicago by Wednesday Night?

Last Minute 4-Man Intensive Opening Call Josh Thomas at 512.536.0799   Mel,   If you've ever considered a 4-Man Intensive, and you can get to Chicago by Wednesday night (or even bright and early  Thursday morning) I have a last-minute opportunity for you.    One of the entrepreneurs scheduled to attend this week's intensive cannot participate due to a scheduling snafu. He'll be doing a future intensive.    But that leaves me with an opening I need to fill ASAP   So, if you're the first to call or email...   512.536.0799  or Josh@perrymarshall.com,    ...no reasonable offer will be refused.    4-Man is normally $12,000, but these are special circumstances.   Call or email Josh right away.    Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Peas porridge hot, peas porridge cold

Mel, "Heck yeah, I'd pay you $500 to spare me from that torture." For what was my boss prepared to pay me the princely sum of $500? Writing an article. Within a few months of saving him from this "torture", I had ... supplemented my income with a few thousand dollars, written 20 or 30 articles that were published in trade magazines, garnered huge publicity for our tiny company, and, best of all, I had made myself a "celebrity" within our niche...to the point that prospects were calling to talk to the "Famous Perry". How did I do this? By following the advice of the old nursery rhyme... Peas porridge hot, Peas porridge cold, Peas porridge in the pot Nine days old... http://www.perrymarshall.com/renaissance/peasporridge Enjoy the story. Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Entrepreneurs Run Away, CEOs Run Toward (Webinar Friday)

Breakthrough the $4 Million Barrier 7 Secrets for Shifting from Entrepreneur to CEO Free Webinar with Victor Cheng & Rob Berkley Friday, February 6, 4PM Eastern Register Here     Mel,   “Perry, most entrepreneurs are running from something…not toward anything.” -Rob Berkley That mysterious, koan-like saying has wormed its way into my brain and just won’t crawl out. And since Rob dropped that nugget of wisdom on me a few months ago, I’ve seen evidence of it time and again. I see entrepreneurs run out of gas as they out-distance what they’ve been fleeing…and are left with nothing positive to fuel their engine. Whatever we’re running from… The Dilbert Cube Punching the clock Having to answer to an incompetent boss The mind-numbing bureaucracy of corporate America The uninspired “me too” mindset of brand marketing The mediocrity of what passes as a “career” in the 21st Century As we leave them behind and succeed in building our “own thing” that negative energy dissipates. And we’re left harried and hassled, and wondering, “Where do I go now?” Because we’ve already outrun the things we want to leave behind. Those victories have been won. Won with machete-sharp marketing chops, won with iron will power, won with hard work. And the only way to make it off the plateau and up the next mountain, is to replace that negative energy with positive vision. It will require a crystal clear vision and 20/20 focus. And the reason I keep paying Rob Berkley and Victor Cheng of Entrepreneur to CEO is that they keep me leaning forward and focused on my vision. I keep paying them year after year, because I can’t get to my next mountaintop with sharper marketing skills. I can’t get there with more will power. I can’t get there with more hard work.   Rob and Victor give me exactly what I need now: Insights into how to shift from entrepreneurial negative energy to CEO positive vision. And the tools I need to achieve that vision. If you’ve hit the entrepreneurial wall and are looking for ways to blast through your current plateau… Then tune in Friday as Rob and Victor discuss “7 Secrets for Moving from Entrepreneur to CEO.” Make 2015 your year of vision. REGISTER HERE Carpe Diem, Perry Marshall         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Compound Interest of Ritual

Mel,   One of the most important things you can decide...as a marketer,  as a business person, as a human...is "What am I going to earn  compound interest on?"    I'm not talking about interest on your money.    I'm talking about interest on the things you do every day.     And whatever you decide to earn compound interest on, it oughta become a daily ritual for you.    Watch my short video to see what I mean by ritual.     Carpe Diem,   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here