Perry Marshall Academy (Starts Monday!)

Perry Marshall Academy A to Z in the Perry Marshall Method Starts September 4th, 6 Students Maximum Apply here now Mel,   After my near-legendary Rosetta Stone seminar, John McGee looked at all the tools and assessments I had created…and all the ones I had created in the past…and asked, "Perry, why do you never use these tools? They are really insightful!" Hmm…good question. I guess the main reason is that I don't often need them. The concepts and calculations inside the tools and assessments are second-nature to me. I do them almost subconsciously.  That's not a boast.  I'm an engineer and I have thought about, taught and applied these tools and calculations literally hundreds of times.  So, yes, John's right. I create these tools and then…I move on.  John thought, "Well, that's great, Perry, but what about the rest of us?!"  So, John started doing consultations using my tools and assessments.  And these are the tools and assessments you'll work through, as appropriate to YOUR situation, in Perry Marshall Academy… Scalability Scorecard – What is the ceiling of your business? How big can it grow? Is there some fundamental limitation that will prevent your business from going beyond a certain point? The Scorecard will, in minutes, tell you whether it's possible to add one zero, two zeros, or none at all.  Network Effect Scorecard – How hospitable is your business for Network Effect? Some companies don't support Network Effect at all. Others are fertile ground. Still others are ripe but only IF you engage specific, non-obvious channels that most people leave dormant.  Promotion Success Scorecard – Have you ever done a product introduction or product launch and it needed to earn $100,000 and it only took in $15,000? Pretty disappointing, eh? (Crushing perhaps.) This tool will SLASH the chances of this happening to you. Traffic Media Map – One of the most fascinating and revealing tools ever. It equips you to 80/20 the ONSLAUGHT of media choices that you have. (Nobody can do Google and Facebook and YouTube and Twitter and Instagram and Snapchat and EBay and Amazon and Radio and TV and newspaper and Periscope and blogs and banner ads and affiliates and text messages…) The 'Martini Glass' Unlimited Traffic Calculator – How much will it cost to scale your traffic UP? How much will a boost in conversions increase your market share? This tool tells you. Star Principle Scorecard – You can systematically ratchet your business up the ladder of dominance by incrementing key levers one at a time – until you are capable of transcending your competitors on a variety of fronts. Not by brute force but by finesse and elegance. The Espresso Machine Tool – X-Ray vision for optimizing your pricing to maximize profitability and market share. Simplify Scorecard – Gauges not only your product line but your company culture for navigating what most people find to be an impossible maze of subtleties. You can't afford to get this wrong because most people only get ONE shot their entire life. You better make it right. Marketing DNA Test – How can you operate in your area of greatest persuasion power? Do your team members complement each other? Or have you surrounded yourself with clones of yourself? Find out how you can maximize your (and your team's) marketing muscle. DSP/USP Assessment – Do you have a DEFENSIBLE market positioning? Have you carved out a niche where you can DOMINATE? Or are you playing the doomed joust of "Me too" marketing? …and more.  You and John will turn my "x-ray machines" on your business and use them to diagnose and prescribe what your business needs to get to the next level.    PMA starts September 4th.   So click here to apply today   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Starts Monday! (Perry Marshall Academy)

Perry Marshall Academy Starts September 4th, 6 Students Maximum Get more details here Mel,   Next week we will kick off the second round of  Perry Marshall Academy, a six-month Planet Perry education curated and delivered by my left-hand man, John McGee. You get a lot more in PMA than just John's mentoring and coaching and teaching. But that's worth the tuition all by itself.  And my best students agree… Steve Gordon, Unstoppable CEO:  This is the best hour I've spent on my business this year Mark Riffey, Rescue Marketing Inc.: The most valuable hour of marketing discussion I've had in five years. You should charge way more for this. John is awesome. Mike Lemoine, Maverick Web Marketing: John gave me tremendous value yesterday. I appreciated his presence and focus. He genuinely cared about me, my business, what I have done, and what I am trying to do. I got specific feedback and my business at a micro level, not a 30K level with sweeping generalities. This specific focus, feedback, and perspectives gave me clarity and confidence in myself and my business. Matthias Miller, Multiply Your Strengths:  Spending time with John is like crawling into Perry's brain and accessing his library of genius. Every conversation I've ever had with John has led to critical insights and breakthroughs in my marketing at a foundational level. Many times, I've had to go back and listen to the recording again to extract all of the value and actionable ideas. If you haven't availed yourself to John's consulting, you're hurting yourself. Nicholas Erik: John "channels" Perry extremely well and is a master of the Tactical Triangle. He helped me launch a new offer to a list of less than 2500 people that's already generated over 10 X my investment - I've returned for multiple calls and every time I've come away with valuable insights that directly translate into dollars. Michael Ling, DDS:  If you've followed Perry Marshall for any length of time, then you know how powerful his ideas are. But ideas are just that... ideas. John is the man for channeling Perry's ideas and helping you dissect how to implement these ideas in your business to the maximum effect. Josh Eaton, Top Speed Golf:  In the past, we've worked with consultants who weren't prepared and who tried to force ideas on us that didn't fit our marketing DNA. That's not how John operates. We've already taken action on his insights with good results. In fact, we had some of our best months ever during COVID thanks in part to John's recommendations about our guarantee. Combining Perry's tools with John's advice... it felt a lot like we were working directly with Perry... only a little less expensive :-) Krishna Stott, Bellyfeel Media: John channels Perry Marshall's business and marketing techniques extremely well. John's insights, along with the access to Perry's tools, gave me great practical and actionable ideas for improving my business. I'm very pleased with progress, it's been well worth the money..." Damien Deighan, Data Science Talent:  The sales funnel review with John was some of the best money we have spent on marketing since we started.  It helped us clarify what the best  strategy should be which is much more powerful than tweaking, optimising and split testing.  I wish I had talked to John 2 years ago as it would have saved us a lot of time and effort.  Over the last 2-3 years, what we've charged for John's expertise has increased dramatically.  I see no reason why that trend won't continue.  I see no reason why the next semester of Perry Marshall Academy won't be significantly more expensive than this first one.  So…   Apply today   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

My highest possible recommendation (and sorry for creeping you out)

Perry Marshall Academy Starts September 4th, 6 Students Maximum Get more details here Mel,   John McGee and I kid around a lot about how people cannot tell the difference between us. When asked what he does, John often says "I pretend to be Perry on the internet."  "I'm Perry's left-hand man."  I've called him the "Voice of Planet Perry."  Actually, the other day someone in the New Renaissance Forum said all this mysteriousness kinda "creeped them out." Maybe we shouldn't joke about it so much! We didn't mean to be creepy.  But now that he's been inside my head…and inside the heads of my students…every day for about 16 years…he's obviously got his "10,000 hours" studying the Planet Perry Way.   And I can give my absolute highest possible recommendation for John as one of the best teachers in this entire business and somebody who knows my processes inside and out backwards and forwards.  He has helped hundreds of clients apply these very principles.  He can help YOU get where you want to go in Perry Marshall Academy. PMA is for people who want customized attention and coaching, but don't think they are quite ready for Roundtable, Advance Mastery Network or Private Client Group.  PMA is about one-third the price of Roundtable…about one-sixth the price of AMN.  It's 6 months of thorough training and coaching in my principles and strategies…with individualized coaching from the closest thing you can get to me without paying 3-6 times as much! And, last but not least, you get access to some of my most popular, high-tier programs as well. Access to these are sequential and progressive to follow the course material being covered. We don't just dump them in your lap.    PMA starts in 6 days.    Click here to apply today!   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Your Perry Marshall Academy “Syllabus” (starts in one week!)

Perry Marshall Academy 6-months of coaching in Planet Perry Way $10,000+ of my Top Tier Programs and Seminars Get more details here Mel,   Perry Marshall Academy launches next week!   Here's what you'll get month by month…   September 2023…The Foundations (D3, 80/20 and Tactical Triangle) 80/20 Sales & Marketing book mailed to you. Detox Declutter & Dominate book mailed to you and PDF opened for you. Marketing DNA Test unlocked! Detox Declutter & Dominate 5-Day Challenge Videos unlocked! Discover whether you're doing what you're truly gifted to do, based on your natural persuasion profile How To Get Crystal Clear On Your Most Important Priorities How to Strip-mine Schedules & Obligations With Ruthless Efficiency How to Make Meaningful, Satisfying Progress Towards Your Goals Every Single Day Bite-sized homework assignments on 80/20, DD3 and Tactical Triangle! October 2023…Traffic Your traffic strategy for "how to appear everywhere" to your best prospects Identifying alternative traffic channels in the Age of the Big Five Scalability: How many zeros can you add? How much will it cost to scale your traffic UP? How much will a boost in conversions increase your market share? Bite-sized homework assignments on boosting the quality and quantity of your traffic November 2023…Conversion What is your Definitive Selling Proposition Score and how to raise it fast The best way to boost conversions at the most difficult level  Will your next promotion or product or service succeed or fail?  Systematic creativity with the Swiss Army Knife How to generate content faster from the guy who churns out 30 emails a week  Rhythm, Soul and Rock & Roll Bite-sized homework assignments to help you sharpen your DSP and elevate your conversions December 2023…Economics How much money are you leaving on the table? 14 questions to help you design a high-priced offering How to engineer upsells for your customers with money burning holes in their pockets…the ones with an unscratchable itch for what you offer Using the 5 Power Disqualifiers to raise your prices Using vendors, delivery modes, celebrity, entertainment, risk removal and guarantees to raise customer lifetime value Leveraging "20/120" to reduce your cost to acquire a customer and slash your expenses Bite-sized homework assignments to help you bolster your Economics January 2024…Simplify, Star & Network Effect How to create a new market "out of thin air" in as little as hours to no more than a few weeks of pleasant, engaging exploration   How to radically simplify the customer experience – and a process by which you can crawl, then walk, then run – without borrowing money or making a pact with Satan   Why (and how) 75-90% of companies can build impressive assets WITH MOATS without a second mortgage, or giving away half your company to angel investors, private equity groups or Venture Capitalists An "X-Ray" for identifying exactly what your customers want to buy; their bleeding neck; their unscratched itch; and as a result they come to you on very different terms - your terms - paying you both more money and more respect How to assess the growth potential of markets without actual stats or hiring Harvard MBAs – and an exhaustive list of signals that give you GREEN / YELLOW / RED LIGHTS for moving forward. Life as a serial entrepreneur is so much more fun when the odds of failure get cut in half!  An insidious way angel investors, private equity groups and venture capitalists seduce fine entrepreneurs into death traps - and the warning signs  How to recognize "Simplify" any time, anywhere- and learn from it on-the-go much the same way "Marketing Maniacs" notice great marketers everywhere they go. This is a recipe for a business life that's far more interesting and less frustrating. Febraury 2024…Finals   Final Exams: Topics to be Determined by John and the Class Possible topic: Memos from the Head Office Perry Marshall Academy is about $66 per day stretched over a year.   It's also $23,000 less than Roundtable.   We are accepting a maximum of 6 students this semester.   Click here to apply!   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Perry Marshall Academy: This Idea Might Not be as Crazy as it Sounds…

You know I'm a big believer in the magic of "live."

Perry Marshall Academy Starts September 4th, 6 Students Maximum Get more details here Mel,   According to Business Insider… The average annual tuition for US public, four-year colleges for the 2021 to 2022 school year was $10,740 for in-state residents, and $27,560 for out-of-state residents. On average, room and board costs added $11,950 per year during the 2021-2022 school year. That's over $23,000 PER YEAR for the average in-state education. Nearly $100,000 for a 4-year degree. I think the American higher education system is DEEPLY flawed and maybe even evil.  Allowing 17-year olds to make hundred-thousand-dollar decisions that could potentially devastate their financial future is unconscionable. But the system is optimized to do exactly that.   Strap them with massive debt to pay for a degree that may not be worth the paper it's printed on…  A degree in a field where few if any jobs exist?  A degree that in all likelihood teaches them NOTHING about how to earn MONEY with said degree?    A degree that teaches them something they could probably learn on YouTube?  Unless your child or grandchild KNOWS they want to be a scientist, doctor or engineer, I can't imagine a US college degree being worth the time or effort. (In fact, Elon Musk, an engineer himself, says there is no reason to go to college these days.)  I won't go that far.    But, if you have teenage children or grandchildren, Perry Marshall Academy might be a much wiser investment in their future!  We are not accepting minors into this program, but there's no reason your child or grandchild can't "ride along" with you as you go through the Academy. The emails alone will be worth more than most college degrees!    And since you get access to the Rosetta Stone and Star Principle recordings, they can listen to those anytime, over and over again.   This could be an investment that benefits you and future generations of your family   Click here to find out more and apply! Also, if you're in Roundtable, Advanced Mastery Network or Private Client Group (or have been in the past), the Academy is a great way to train your staff in 21st Century business strategies.  Ask your Perry Marshall representative about "team discounts."   Enrollment Closes Monday, September 4th so Apply Today   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459