Tuesday, July 2, 2013

Google Search or Display? Find out in 60 Seconds

Mel,

 

I've created a free tool that judges how effective advertising on Google search will be for you, vs. millions of sites in Google’s Display Network. It’s the "Google AdWords Scorecard":
 
http://www.perrymarshall.com/scorecard/
 
Scores vary widely:
 
-A local plumber mostly gets calls in an emergency. Interrupting people at other times seldom works. His score: Search = 9, Display = 3.4
 
-Home school parents won't not actively search for home school management software, but like it when they see it. Display Network is much more effective than search. Score: Search = 4.8, Display = 8.7.
 
-Many people do search for Nutritional Supplements, but “interrupt” driven advertising works almost equally well. Score: Search = 7.2, Display = 6.8.
 
Get your score at http://www.perrymarshall.com/scorecard/
 
Perry
 

 

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
 
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