Mel,
I've created a free tool that judges how effective advertising on Google search will be for you, vs. millions of sites in Google’s Display Network. It’s the "Google AdWords Scorecard":
http://www.perrymarshall.com/scorecard/
Scores vary widely:
-A local plumber mostly gets calls in an emergency. Interrupting people at other times seldom works. His score: Search = 9, Display = 3.4
-Home school parents won't not actively search for home school management software, but like it when they see it. Display Network is much more effective than search. Score: Search = 4.8, Display = 8.7.
-Many people do search for Nutritional Supplements, but “interrupt” driven advertising works almost equally well. Score: Search = 7.2, Display = 6.8.
Get your score at http://www.perrymarshall.com/scorecard/
Perry
***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com
| Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. |