Marketing Acceleration Session (Free Live Presentation)

Free Marketing Acceleration Session With Perry Marshall Wednesday, April 6, 5PM Eastern ONE-CLICK REGISTER HERE   Mel,   Them that’s got shall get. Them that’s not shall lose. But God bless the child that’s got his own.   So sang Billie Holiday many a year ago.   And it would make for a nice theme song for PPC 2.0 right now.   Lost in all the hype over Google’s recent “Right Side Wipeout” is one very important lesson.   Sure, we all know that 80/20 was at play here. If you had one of the top 3 or 4 spots, you’re in good shape. In fact, if you were in the top RIGHT SIDE position you might now be in even better shape, because now you’re suddenly at the top of the page instead of the right margin.   The rich got richer. Potentially, MUCH richer. And if you were in the 2nd or lower spot on the right side, you’re now down at the bottom.    The poor got poorer. Much, much poorer.   80/20 became 90/10.   But, here’s something else that happened… If you were relying on your top organic of “free” spot, you just got hosed.   Free spots just got bumped down the page with the addition of that 4th spot at the top.   A bunch of free traffic just got yanked from the fingertips of the “freeloaders” and handed over to advertisers willing to exchange cash for good traffic.   And so it always goes.   Remember when there were ZERO spots at the top?   As Dan Kennedy used to say, if something works well enough it will eventually be made illegal. If free works well enough, they’ll eventually find a way to charge you for it.   Never be reliant on free traffic. Never get caught behind the accelerating curve.   And boy, you better have your running shoes on for the next coupla years, cuz that curve’s got the pedal to the metal.   I’m going to talk about how to stay ahead of the curve…and dominate…in PPC 2.0 on Wednesday.   Do you spend or manage more than $5000 per month on PPC advertising?   If yes, I highly suggest you tune in.   Plus, I’m going to tell you about a new program that allows you “look over my shoulder” as I implement these “curve busters” into my business.   I’m so excited about it that I’m offering a “MONEY BACK PLUS $2000” guarantee if it doesn’t increase your income by a bare minimum of $25,000 this year.   But I’m getting ahead of myself.   Register Here with One Click.   Perry Marshall           ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

FTC Outlaws Personality

Mel,   The Federal Trade Commission announced today that starting January 1, 2017, the use of personality in marketing will be forbidden by federal law. According to the Office of the Executive Director, “Flamboyant personalities have foisted fraudulent schemes on the public for years, allowing enterprising individuals to prey on unsuspecting consumers who believed that they would receive benefits from their purchases.  "We are combating this by demanding the removal of all personality elements from advertising.” The Director of the FTC also informs us that the issuing of guarantees will be punished by federal prison sentences. In order to aid agents in rapid investigation of web merchants, layout of sales pages must conform to section 13.701.56 which dictates a standardized specification for sales information. Candidates running for political office in the Democratic and Republican parties will be exempt from these rules, as well as being exempt from all telemarketing and truth in advertising laws. These exemptions will not extend to Independent or Write-In candidates. The FTC’s new rules also provide additional stipulations: -All emails must be sent from government server and approved by US patent & trademark office – 18 months approval time -All sales and marketing departments having more than ten staff members must employ at least one homeless person. If said homeless person finds a home, a new one must be hired. -1 cent subsidy on emails and Facebook News Feed posts payable to United States Postal Service Finally, the new rules make provision for a “Compassion Clause” – 1% of companies will be selected at random, assets seized & liquidated, and given to the teachers union. The FTC’s Bureau of Consumer Protection stops unfair, deceptive and fraudulent business practices by conducting investigations and suing companies and people that break the law. If you find these regulations to be cause for concern, I urge you to write your congressman at once. Perry Marshall   PS: Add your name to my petition here:  https://www.perrymarshall.com/44050/ftc-outlaws-personality                   ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Plastic Surgery Lead Gen Disaster

Mel,   Not long ago an AdWords consultant got the idea that he'd like to niche himself down to work with plastic surgeons.   But how to reach them?   Cold calling was getting him nowhere—the gatekeepers were on him at every turn. He decided to try an end run.   So he hired a $2 an hour freelancer in Pakistan to scrape plastic surgeon websites and compile a list of doctors' email addresses.   Then he brought in a "hot-shot" copywriter to whip up a blistering sales message all about his PPC services...   And he fired it out to the 3,000 names on this cobbled-together list.   He was hoping for a few dozen responses.   Wanna take a stab at how many he got?   Zip, zero, nada. Not a single click, reply or call.   Unfortunately the main lesson this consultant seems to have taken away from this is: "You can't trust copywriters."   Did the copywriter make a mistake here? Sounds like he did—but his mistake was not calling foul on the whole deal.   When you blast out an unsolicited promotion like this to a scraped list of email addresses, you shouldn't expect much.   Last time I checked, spammers got something like 1 response to every 12.5 million emails they send. (And what are the odds that a plastic surgeon wants a great PPC consultant in his life more than he wants a bigger "package"?)   There's a much, much better way to generate B2B leads via email.   Here's how it works:   Some time ago I had a customer named Christoph who sold rotary machine sensors, and he was looking to gin up some business.   Shotgunning out unsolicited emails wasn't going to get the job done. But if he could find a list of people who had specifically opted in to hear about industrial equipment—well then he'd have a fighting chance.   As it turns out, these lists ARE available. Industry trade publications often have their own email lists with tens of thousands of subscribers. For a reasonable fee they'll blast out an email for you.   Christoph decided to buy access to 1,000 subscribers of Sensors Magazine for $0.45 each.   Next I had him write up a simple, plain-text email like this:   To: Perry Marshall From: Sensors Magazine Reply-To Email Address: Christoph @ company Subject Line: Rotary Sensing Tech Guides   Dear Perry,   I just wanted to let you know that our technical support guys have finished writing three convenient guides about rotary encoders and I'll be happy to send you a Free copy if you reply back:   - "How does an Optical Encoder work" (20K) gives you a brief explanation of the sensor technology used in an optical encoder. - "Pros and Cons of Absolute vs. Incremental Encoders" (20K) explains the key differences between incremental and absolute encoders and suggests which one is the right rotary sensor for your application. - "Various Interfaces for Rotary Encoders" (20K) deals with the principles, technical specification, and advantages of commonly used interfaces between the rotary sensor and the machine control.   Again, these guides are Free, all you have to do is reply back with your choices, and I'll send you one or more guides in Adobe Acrobat PDF format.   Best success with your current encoder project, Christoph   They blast out the email. Next day I get a very excited email from him:   Hi Perry,   I am still in "shock", so far we got 76 answers (out of 1000). And I expect that we are getting close or even higher than 8%.   Thanks for your great idea and I great weekend I had because of that success.   Christoph   8% response from total strangers. Not bad, eh? Responses from real people at real companies who have real projects or have specific interest in this topic.   The most important thing you need to recognize is that we set this up so that Christoph would personally receive and process these requests, not an automated robot or web form. That's probably what the magazine ad person thought was so strange. Why did we do this? Because we wanted an 8% response instead of a 3% response.   And when Christoph replied with the PDF, he asked a follow-up question. Dialog engaged.   Now you know exactly how to bring hot leads to a hungry business, one or two or three days from today. All you need to do is find some email lists and go forth and prosper.   Carpe Diem,   Perry Marshall   P.S. Too busy to do all this yourself? Head over to Marketers 24/7 and make a post describing what you want done. There you'll have access to dozens of whip-smart, Planet Perry-trained lead gen experts and copywriters. It's my first stop when I have a job I need done without a lot of handholding.                   ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The 80/20 Path to Fast Mass Exposure?

Mel,   Q: What’s the fastest, easiest and most economical way to get exposure, marketing reach and visibility without spending a penny on advertising costs?   A: By having someone else promote you to their list, audience or tribe.    My friends Alex Mandossian & Steve Olsher just released their 2016 Ultimate Directory of Influencers and you can DOWNLOAD your free copy right here.    The directory contains 241 top Podcasters, Bloggers and Social Media stars - all of whom are hungry for new guest talent (like you) to interview on their platforms.    Alex & Steve have scoured the Internet to find the leading Influencers and their 2016 Ultimate Directory provides you with their names, photos, bios, “area of focus,” email addresses and marketing reach scores.      Most authors, speakers, trainers & entrepreneurial CEOs have no idea how to reach these influencers.    But now you can.    How could having this level of visibility impact the trajectory of your brand and your business?   Get the free directory here.    Carpe diem,    Perry      ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Could This Traffic Source Be Your “Wipeout” Lifeboat? (Free Live Presentation)

Display Network Traffic Secrets for “PPC 2.0” Mike Rhodes & Perry Marshall Free Live Presentation, Tuesday April 5, 5PM Eastern REGISTER HERE   Mel,   Google wiped out the right side search results.    If Google search was a prime source of traffic for you, hopefully you’re in one of those four “life boats” left above the surface of the flood…or you have a plan for getting in one.    If not, you’re swimming in bloody water, and that blood’s probably yours.    But there’s one overlooked “life preserver” that’s still out there.   One that’s consistently overlooked by all but the shrewdest online marketers.   One that’s still capable of delivering tons of cheap, high-quality traffic…traffic you’re not going to be able pry out of search anymore.   THE GOOGLE DISPLAY NETWORK Display Network expert, and all-around PPC genius, Mike Rhodes is going to show you his latest discoveries for sucking the best and the cheapest traffic from this not-so-secret source.   And he’s going to reveal…   • How he uses behavioral targeting to find vast new sources of traffic • Why remarketing is only part of the story…unless you know the full story, you’ll blow your budget on poor traffic • The dirty little remarketing secret that most “experts” forget to tell you • Easy tricks for avoiding wasted clicks and paying the Display Network stupidity tax • One simple script that automatically saves you cash on every campaign you'll ever run • How to use the power of remarketing to improve your existing search campaigns • How to leverage the new Display Network analytics for cheaper, higher-quality traffic   Could Display Network Be Your Low-Cost Traffic Salvation?   Mike’s 7-figure PPC consulting firm, WebSavvy, works with well-known marketers…like Tony Robbins, Ezra Firestone, and James Schramko. He represents brands like Real Dose, Red Balloon, and Forty Winks.    And he’s run our AdWords Bootcamp and Display Network Bootcamp for years to much acclaim.    Your Secret Weapon in PPC 2.0? I’ve always liked Display Network. It’s an underutilized and underappreciated low-cost traffic channel. And probably 90% of the marketers using it are leaving big money…and big traffic…on the table.    It’s much more like Facebook advertising than AdWords search advertising…and I believe Facebook is positioned to be THE powerhouse in PPC for the foreseeable future.   So, savvy marketers should be taking a long, hard look at Display Network as a “secret alternative” for heaps of low-cost traffic.   Is Display Network your “Wipeout” salvation?   Find out Tuesday, April 5 at 5PM Eastern   REGISTER HERE   Perry Marshall   PS: You will be automatically registered for the live presentation and the free Q&A session on Thursday, April 7, 5PM Eastern.     ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you'd like to opt-out of emails for this course, click here. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Craft Winning Social Media Ads in Minutes (TODAY!)

TODAY How to Consistently and Systematically Generate Social Media Ads that Engage, Lower Your Costs &  Boost Your Traffic Go Here     Mel,   Look Over My Shoulder as I Work Live without a Net   Today, on an exciting live training, I’ll be showing you how I crank out engaging, clickable, traffic-sucking social media ads live in front of your very eyes. My team is going to choose a few subjects without me knowing what’s going on.    I’ll have no advance knowledge. It might be a train wreck. But I’m confident enough to risk it!    You’ll see me apply this social media decoder tool to Facebook posts. I’ll show you exactly how it works. You’ll see me do it over and over and over again.    I call it my social media ad writing decoder tool. And the tool and the training sessions I’ve included with it will completely change the way that you do marketing from this day forward.   When I got banned from Facebook, my team and I stumbled upon a key missing ingredient for writing uber-engaging social media ads.    And you won’t find any of this advice in a Claude Hopkins book or any of the scrolls of the old school direct marketing gurus. In fact, what we discovered defies the hallowed rules we’ve been taught about Google AdWords and direct response in general.     This is something completely different.    But once we figured out what this missing element was, it was so obvious.   Because it’s the same reason that you go to the movies.    It’s the same reason that NBA All-Stars are paid millions of dollars, and teachers barely have enough money to support themselves.    It’s why people watch Monday Night Football rather than Masterpiece Theater.   It even explains what’s going on with Trump, Hillary and Bernie.    And once you know this you’re not only able to get more traffic for less money on Facebook…   You also have a powerful new “Decoder Ring” that you can turn on your blog posts, tweets, Instagrams, YouTube videos…and pack them with added emotional whallop.    You can even write better emails with this social media decoder device.    My social media decoder ring shows you step-by-step how to write engaging social media ads. You just point to a place on the “map” AND answer some questions…and you’ll know exactly what to do to churn out social media ads fast.   Both Sessions and Your Copy of My Social Media Decoder Too is Just $199.00   And Mastermind Club Members Get a $100 Discount…Just $99.00 for both sessions and my decoder tool!   Starts TODAY.    Get it All Here   Carpe Diem, Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

IBM, Risk, And The Mouse That Roared

Mel,   You've heard the saying, "Nobody ever got fired for buying IBM?"   That expression gets to the heart of the biggest obstacle many consultants face, especially when you're just starting out.   John Carlton likes to say that it's not hard to get a prospect to agree that you've got an interesting proposal for them. At that point all you've done is get them on the fence.   Knocking them off the fence can be a real challenge, and the reason why is RISK.   They want what you're offering, but they're not convinced that you can deliver.   A rock-solid guarantee can help you overcome this objection. But a better way is to head it off at the pass...   Before I hung out my shingle as a consultant, I had a standing deal with my boss Mike:   I'd earn publicity for the company by writing up articles and getting them placed in the industry trade magazines.   And Mike would pay me $500 for sparing him the agony of doing the writing himself.   This one time I go to a trade show, National Manufacturing Week. My mission is to book articles with every editor of every trade magazine that I possibly can. A trade show is a great place to do that. You show them some you've written for other editors, you ask them about your editorial calendar, and you come up with a hook that resonates with their particular audience.   Between walking the show and holding a small press conference, I booked something like 20 or 30 magazine articles with over a dozen different editors. It averaged out to two or three a month. For the remainder of the year, you could not pick up an industrial trade magazine and not find us somewhere.   Our tiny company was the mouse that roared. We were all over the place. In a few instances, we got on the front cover.   But here's a point that turned out to be pivotal for my future as a consultant:   It was MY name on most of those articles. I was the author. Which made me the expert, as far as all these magazines and editors were concerned.   I'd get phone calls from my friends: "Is this the world-famous Perry?" That was always good for a chuckle, but the fact was, in my teeny tiny corner of the world, I was becoming well known.   When I left the company to consult, that "celebrity" came with me.   And the fact that I had a tiny but legitimate amount of celebrity attached to my name (credibility would be a better word, actually) made me the SAFE BET—just like IBM.   While most job applicants and consultants are an unknown quantity, I was the "obvious expert," as they say.   Now maybe you're already a consultant and you haven't laid this groundwork yet.   Or maybe you're like I was—still toiling under the humming tubes in the corporate cube farm, and you don't have a lot of extra time.   Here's my advice:   Start NOW.   Invest just 30 minutes first thing each morning into becoming a "mouse that roars" in YOUR niche.   Is this hard work? It can be.   But the first time you meet with a prospect and see their eyes light up with recognition as they say, "Hey, it's the world famous Mel!"—   Well, trust me, you'll be hooked.   Carpe Diem,   Perry Marshall   P.S. I cover this in exhaustive, step-by-step detail in my Consulting Accelerator Blueprint.   A marketing consultant I know says this course let him skip right over the 3-5 year "Ramen noodle soup phase" that so many consultants suffer through, and land 4 and 5-figure clients right out of the chute.                   ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Why Your Ads Aren’t Pulling Traffic…

Get Your Social Media “Ad Translator”  How to Consistently and Systematically Generate Facebook Ads that Engage, Lower Your Costs & Boost Your Traffic  GET IT HERE   Mel,   Are your ads sluggish?    In the olden days of AdWords, you could afford to be a slow-moving beast. Like a blue whale, slowly padding through the deep, turning every so often when you found a new ad champ through split-testing. Sucking in the traffic “krill” day after day.    Well, none of that works anymore.   Especially in social media.   You can’t be a blue whale in social. Blue whales are getting harpooned and turned into casks of blubber oil.   You’re surely aware of that. You’ve seen your click through rates fall. You’ve watched your cost per click soar. You’ve seen your traffic slow to a crawl.   And you’ve seen Google completely wipe out the entire right side of their search results.    Poof! All that krill gone.   The days of the whale are numbered.   Enter the day of the cheetah.    Cheetah’s can accelerate faster than a Ferrari, faster than a Lamborghini. And they are built to pivot, turn on a dime. They are the 10,000,000-year land-speed-record-holders.    And you must be a cheetah to win in PPC 2.0.    • You can’t survive on one winning ad that you spend $5000 promoting.  • You must have 50 winning ads that you spend $100 each promoting.    And that takes speed and flexibility.   And on March 30, I’m going to show you how to transform from a whale to a cheetah…   Look Over My Shoulder as I Work Live without a Net   On Wednesday, March 30, on an exciting live training, I’ll be showing you how I crank out engaging, clickable, traffic-sucking social media ads live in front of your very eyes. My team is going to choose a few subjects without me knowing what’s going on.    I’ll have no advance knowledge. It might be a train wreck. But I’m confident enough to risk it!    You’ll see me apply this social media decoder tool to Facebook posts. I’ll show you exactly how it works. You’ll see me do it over and over and over again.    The decoder tool and the training sessions will completely change the way that you do marketing from this day forward.   Or go the way of the plodding whale and see how long the krill lasts.    Get it All Here   Carpe Diem, Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here