The social media editor is dead

May 31, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Mary Meeker's latest Internet trends: Still a big upside for mobile Death of the social media editor Tumblr introduces sponsored posts The state of responsive web design Mag+ adds scalable Android support Coffee shops and other media brand extensions advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Mary Meeker's latest Internet trends: Still a big upside for mobile Kleiner Perkins Caufield Byers analyst Mary Meeker's annual State of the Internet report is always a must-read for business professionals in the digital space. This year's presentation is chock-full of data and observations that point to a still-untapped opportunity for mobile advertising, the explosive growth of rich media, and an expected groundswell of wearable computers. FULL ARTICLE - eMedia Vitals Death of the social media editor On the one hand, social media has become so central to a newsroom's mission that dedicated functionaries may be obsolete. On the other, doesn't every outlet need a boy or girl wonder to lend a human touch to the Twitter handle? Whether it's a day of reckoning or a sign of maturity for the social media editor, the role has never before been more embattled. FULL ARTICLE - BuzzFeed Tumblr introduces sponsored posts A little more than a week after Yahoo's billion dollar purchase of Tumblr, the social network-slash-blogging platform introduced its native advertising product. The posts look like any other piece of Tumblr content, but are labeled with a dollar sign to indicate they're sponsored. Seven advertisers are taking part in this early iteration: Ford, Viacom, Universal Pictures, Capital One, Purina, Denny's and AT&T. FULL ARTICLE - Digiday The state of responsive web design Responsive Web design is a hot topic, and many well-known people have helped make huge improvements in the field. But there's still a whole lot to do. This article looks at what is currently possible, what will be possible in the future using what are not yet standardized properties, and what still needs to be improved. FULL ARTICLE - Smashing Magazine Mag+ adds scalable Android support To address the Android device proliferation, with its myriad of screen sizes, Mag+ has introduced scalable Android issues. Scalable support lets designers create one design for all Android tablets or phones, including Kindle Fire tablets, with minimum loss in quality. FULL ARTICLE - min online Coffee shops and other media brand extensions The UK's Guardian is launching a coffee shop, creating a storm on Twitter. But there's a serious point here for publishers. When the effectiveness of traditional print, broadcast and even digital advertising is being questioned, doing something different to reach a brand's core audience seems like a pretty decent idea. FULL ARTICLE - The Media Briefing advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Is Quartz a model for modern publishers?

May 30, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Using data to grow out of that awkward print-to-digital phase Is Quartz a model for modern publishers? 5 ways to (possibly) save Newsweek Let content live where it works best Issuu platform update focuses on discovery The myth of the 360-degree customer view Using data to grow out of that awkward print-to-digital phase Audience data is becoming an increasingly valuable asset. But many publishers have yet to master techniques for leveraging audience data. Data management platforms can help. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Is Quartz a model for modern publishers? Eight months ago, Atlantic Media placed a bet that a digital-first, mobile-oriented publication geared to business executives on the go would be a hit. The results, so far, point to a publication on the rise, as Quartz has grown its staff, advertiser base, audience and revenue. FULL ARTICLE - Digiday 5 ways to (possibly) save Newsweek Media mogul Barry Diller is reportedly looking to unload his stake in Newsweek magazine. Is the title's brand irreparably damaged, or could a new owner revitalize it? Here are a few suggestions. FULL ARTICLE - paidContent Let content live where it works best Media organizations have generally embraced their journalists publishing ultra-short pieces on Twitter; the future is going to be ever further in that direction. Certain journalists will be wonderfully active on Pinterest; others will develop huge followings on LinkedIn. As they do, their employers will be gifted with a brand-new way to extend their brand out to people they never reached before. FULL ARTICLE - Felix Salmon Issuu platform update focuses on discovery One of the most popular platforms for digital magazine distribution, Issuu, is finally getting a new look. With 70 million unique visitors each month via 11.5 million publications already in tow, the website is now transitioning from a place for magazines to get their name out to a place where readers can go to discover new material. FULL ARTICLE - 10,000 Words The myth of the 360-degree customer view One of the promises always made by consultants and system providers offering integrated audience solutions is "the single view of the customer." It's a promise that puts stars in the eyes of media executives. But beyond a few mysterious references to "complex algorithms," very little gets said about the nuts and bolts involved in creating that single view. FULL ARTICLE - Folio advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Apple's Cook hints at wearable tech

May 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Apple CEO hints at wearable devices FT launches portal for bite-sized news BuzzFeed, CNN partner on viral video Pinterest surges as social commerce platform How newsrooms are using Instagram Zinio releases custom app for Nokia Windows 8 phone Apple CEO hints at wearable devices Apple CEO Tim Cook, defending the company's prowess as a tech trend-setter, hinted that wearable devices may play a role in future product plans. Speaking at the D: All Things Digital conference, Cook praised devices such as Nike's FuelBand, and said such wearable products "could be a profound area for technology." FULL ARTICLE - The Wall Street Journal advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. FT launches portal for bite-sized news The Financial Times is getting into the bite-sized news business with a new product called fastFT. The tool, announced on Wednesday, appears to be a sort of hybrid between Twitter and a wire service, and is intended to keep readers near at a time when news is becoming faster, shorter and more mobile. FULL ARTICLE - paidContent BuzzFeed, CNN partner on viral video Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com. CNN BuzzFeed will use current and archived video footage to create news videos tailored for sharing. The content will appear on both CNN.com and a dedicated CNN/BuzzFeed YouTube channel. FULL ARTICLE - ClickZ Pinterest surges as social commerce platform Pinterest is emerging as an early star in social media-powered commerce. Pinterest sent more traffic to e-commerce websites in 2013's first quarter than it did in the final holiday shopping quarter of 2012, according to Monetate's quarterly e-commerce report. FULL ARTICLE - Business Insider How newsrooms are using Instagram For news organizations, Instagram isn't just about pretty pictures. It's about the people they're interacting with and the stories behind the images. FULL ARTICLE - Poynter Zinio releases custom app for Nokia Windows 8 phone Digital magazine distributor Zinio is launching a special app for Nokia Lumia devices running the Windows Phone 8 smartphone operating system. The idea is for the Zinio app to leverage the unique aspects of Windows Phone 8 and the Lumia hardware. FULL ARTICLE - min online advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.