2 Strategies for Survival in the age of AI

Star Principle ACTIVATE! Starts Thursday, July 20 The Star Principle Seminar Recordings PLUS 3 Live Training Sessions with ME Click Here to Find Out More    Mel,   I have helped some people in Planet Perry make enormous amounts of money. Some of them hundreds of millions of dollars. And I've helped many more establish a solid foothold in their marketplace where… They are immune from competition They have the upper hand in negotiations They live the lifestyle that they want to live They take interesting vacations, they go interesting places They have the cash to do the things that they want to do They enjoy their lives immensely I want that to happen for you too. And that's not going to happen unless you apply Star Principle and Simplify to your business.   So, I'm RE-LAUNCHING my popular Star Principle Activate series and I'd like you to join me.  I'm RE-launching to bring it into the age of AI.  AI has not rendered Star and Simplify obsolete.  Quite the opposite! AI has made Star and Simplify even MORE crucial to the survival of your business.  These are no longer "Nice to have" strategies.    There are no longer "I'll get to that later" strategies.  These are "I should have done this two years ago" strategies.  And for many they will soon be  "I wish I had done this but now it's too late" strategies.  No matter how far you've gotten in my world, this is going to be new. It's going to be innovative. It will show you a superior, easier way to approach Star and Simplify than you've seen before.  CLICK HERE TO REGISTER  You'll get the essential recordings from my $7500 Star Principle Seminar with Richard Koch.  Plus, you will discover: How to create a new market "out of thin air" in as little as hours to no more than a few weeks of pleasant, engaging exploration. How to assess the growth potential of markets without actual stats or hiring Harvard MBAs – and an exhaustive list of signals that give you GREEN / YELLOW / RED LIGHTS for moving forward. How you can approach the daunting prospect of radically simplifying the customer experience – and a process by which you can crawl, then walk, then run – without borrowing money or making a pact with Satan. Why (and how) 75-90% of companies can build impressive assets WITH MOATS without a second mortgage, or giving away half your company to angel investors, private equity groups or Venture Capitalists. An "X-Ray" for identifying exactly what your customers want to buy; their bleeding neck; their unscratched itch; An insidious way that angel investors, private equity groups and venture capitalists seduce fine entrepreneurs into death traps - and the warning signs    A double-deep-dive on SIMPLIFYING that will grant you the ability to recognize it any time, anywhere - and learn from it on-the-go much the same way "Marketing Maniacs" notice great marketers everywhere they go.  STARTS JULY 20   Click here to register   Perry Marshall  PS: $1000 discounts for New Renaissance 12 and previous Star Principle Collection and Star Principle Essentials buyers!     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

My Stagnation Story (Live Presentation)

If you don't enjoy working in your business, there is only so much you can do to take it to the next level.

Mel,   Back in 2016 I hit the wall. This was my version of the 7-figure desert.  I was ragged…disappointed…depressed.  It was not easy getting up to work on or in my business.    We had been pushing and pushing and pushing…trying to make MY business less reliant on me.  We tried a lot of things…some worked…some didn't.  Eventually I realized my "bottleneck" was that my business was never going to be a Star or a Simplifier or a Network Effect business.  It could be a cash cow…but I was never going to turn it into a massive revenue-magnet that could run without me.  So, I pivoted. Made big cuts. Started spending way more time with my top-line clients. The ones who pay me $10K to $60k per year.  And taking equity.  Essentially, I started another business within my first business.  Suddenly I had more time to work on my fascinating side projects…and my desire to work in and on my primary business increased.  If you don't enjoy working in your business, there is only so much you can do to take it to the next level.  If the "next level" just sounds like more dreary drudgery…who would want that.  AMN member Matt Coffman was at the dreary drudgery stage…ALL entrepreneurs hit this wall one way or another when they get to 7 figures.  Now Matt's desire for working in and on his business has returned with a vengeance.  How did he make the switch?  How can you make the switch? Let's talk about it on my next live presentation with Matt.    REGISTER HERE   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Two “Levers” I Want You to See EVERYWHERE…

Star Principle ACTIVATE! Starts Thursday, July 20 The Star Principle Seminar Recordings PLUS 3 Live Training Sessions with ME Click Here to Find Out More    Mel,   One of the things I love most about being the "80/20 Guy" is when people come up to me and say "I see 80/20 EVERYWHERE now!"  It is everywhere and it can transform your business if you apply it.  In fact, I was on a plane to Antarctica a couple of weeks ago and I sat next to a guy I'd never met before.  After we chatted for a while he said, "Wait…you're Perry Marshall the 80/20 guy?"    Um, yeah, that's me.  "I read your book and applied it to my entire business. Made my staff read it. And I just sold my business for (BIG NUMBER)."  That's what I want for you. I want you to see the Big Principles everywhere you look…and apply them to transform your business.  And there are two other principles that are just as important as 80/20 for 21st Century business success. And I'm going to teach you how to see THEM everywhere…and profit radically from THEM…as well.    Click here to find out more Perry Marshall        ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Do You Have a Love-Hate Thing with Your Business? (Live Presentation)

How do you spark your interest in a business you dread waking up to?

Mel,   Matt Coffman realized he had built a business he no longer wanted to work on. He had hit the 7-figure desert.  That arid country from whose bourne few travelers return.  This is where you either learn to replace yourself in your business…or the business starts to eat your soul.  How do you spark your interest in a business you dread waking up to?  Josh Long, Robert Michon and I were all instrumental in helping Matt navigate this process without stepping on any landmines.  We totally resolved a leadership issue that took 5 months from start to finish. With our help Matt was able to do this. He now loves working in his business. AND has time to practice classical guitar for HOURS every day.  And, yes, his business is booming.  If your business no longer "sparks joy," you should join us.  I'll talk with Matt about how he pulled off this magic trick on our next live presentation.   REGISTER HERE   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

From stale to scintillating: Reviving a Moribund Biz (Live Presentation)

How do you revive your interest in a business that has gone stale, stressful, and soul-sapping?

Mel,   Matt Coffman founded Therapy Practice Accelerator in 2016 to help mental health therapists grow their private practices. In the past seven years, over 2,000 therapists have gone through TPA, and they have over 100 testimonials from happy therapist clients. But one day Matt woke up one day and realized he had built a business he did not want to run.  (Actually, this happens to more entrepreneurs than you might think. In fact, it happens to almost all of them who make it to the $5 million mark!) But Matt's company wasn't ready to sell. So… How do you revive your interest in a business that has gone stale, stressful, and soul-sapping?  Josh Long,  Robert Michon and I were all instrumental in helping Matt navigate this process without stepping on any landmines.  We totally resolved a leadership issue that took 5 months from start to finish. Josh's advice saved Matt *at least* $300,000 in the negotiation process. We then overhauled the sales funnel, and Robert stepped in beyond the typical AMN scope to help align the values of the sales team with the values of the company overall.  These efforts have resulted in 50% revenue growth between fall 2022 and spring 2023. Q1 profits were up 300% year over year.  Matt now has a company that runs more smoothly while being much more aligned with the values that led him to focus on helping mental health professionals in the first place.  The work he's done inside AMN with Josh, Robert and me has given him much more confidence about his company's growth moving forward. I'll talk with Matt about this business Renaissance on our next live presentation!    REGISTER HERE   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

21 Planet Perry STARS…I Want YOU to Be Next

Star Principle ACTIVATE! Starts Thursday, July 20 The Star Principle Seminar Recordings PLUS 3 Live Training Sessions with ME Click Here to Find Out More    Mel,   9 years ago (!!!) I organized the now legendary Star Seminar with Richard Koch. $7500 per head. 80 primaries in attendance. It wasn't a marketing seminar so much as a strategic deep dive with one of the world's eminent equity investors and consultants. In 2014, Richard was worth $200 million. In 2022 he's worth $1.6 billion. = 8X wealth increase in 9 years.  As a result of our seminar and teaching Star Principle to clients, many Planet Perry members have achieved superstar status.  Here are just 7. (I list 21 here.)  Ed Harycki sold Swift Capital to PayPal for an undisclosed, LARGE sum of money. Nearly every online business on the planet has seen "Loan Builder." Ed's success instantly minted a dozen millionaires.  Casey Graham sold The Rocket Company for life-changing money. After a hiatus, he's back… with a new venture, Gravy, which is also growing at a tremendous pace. Donny Wyatt sold Co-Construct, a home construction project management software, to a Private Equity firm for a handsome sum of money. For years he attracted home builders with Google ads and got them on a weekly webinar and sold them his software one at a time.  Mark McShurley of RoofSimple is heir apparent to the roofing industry. RoofSimple attracts clients like crazy in 95/5 fashion. He transformed a "mundane" roofing business into a firm that has 20 times the Google reviews of every competitor in his market.  Scott Marlow built Themeco into one of the biggest WordPress plugins in the world. James Siwek and his partners sold their software company and parachuted out with life-altering money. Damien Deaghan is on his way to monopolizing the Data Science Recruiting space. No other firm in the world does, or can do, what he does.   I am hosting live training sessions where I will share the latest Star Principle / SIMPLIFY methods, gathered from my experience in the trenches with hundreds of entrepreneurs in Renaissance Club, Roundtable, Advanced Mastery Network and Private Clients. You will discover: How to create a new market "out of thin air" in as little as hours to no more than a few weeks of pleasant, engaging exploration. How to assess the growth potential of markets without actual stats or hiring Harvard MBAs – and an exhaustive list of signals that give you GREEN / YELLOW / RED LIGHTS for moving forward. How you can approach the daunting prospect of radically simplifying the customer experience – and a process by which you can crawl, then walk, then run – without borrowing money or making a pact with Satan. Why (and how) 75-90% of companies can build impressive assets WITH MOATS without a second mortgage, or giving away half your company to angel investors, private equity groups, or Venture Capitalists. An "X-Ray" for identifying exactly what your customers want to buy; their bleeding neck; their unscratched itch; An insidious way that angel investors, private equity groups and venture capitalists seduce fine entrepreneurs into death traps - and the warning signs. A double-deep-dive on SIMPLIFYING that will grant you the ability to recognize it any time, anywhere - and learn from it on-the-go much the same way "Marketing Maniacs" notice great marketers everywhere they go.  I want you to be the next Planet Perry STAR. This is how you'll ascend.     Click here for more details Perry Marshall  PS: This is not a digital version of the 2022 Star Principle Activate. I am doing ALL NEW coaching sessions!     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459