Why I Held My Nose and Dove into the Cesspool

“90/10 Secrets of the Evolutionary Entrepreneur” Free Email Series Sign Up Here   Mel,   I remember early in my plunge down the evolution rabbit-hole, I had staked out a position that wasn’t well-formed. And I knew it.    I had an intellectual crisis. I asked myself, “Is it enough for me to just know my own position well enough that I’m certain that I’m right? Or do I really need to completely understand the other guys?”   I finally decided, much to my chagrin, that I actually had to completely understand the OTHER side as well.    I decided I had to hold my nose and dive into the cesspool. I had to wade through all the arguments on the other side…no matter how putrid…and understand them better than the guys who wrote them.    That was not fun. At times it was downright repulsive. I felt slimed. But I did it.    And YOU have to do it too, if you want to achieve true breakthrough in your business and industry.    Why?    Well, that’s why I’m inviting you to subscribe to my new free email series “90/10 Secrets of the Evolutionary Entrepreneur.” It gives you an entirely new business mindset, based on powerful secrets I’ve unearthed from Mother Nature during the 10 years of research I invested into my book Evolution 2.0.   Get the secret to breaking through the gridlock of almost any thorny problem.    Click here to sign up.    Carpe Diem,   Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

What’s Your Revenue-Infusion System?

Mel,   There are two popular revenue models in the internet world.    You’re probably using one.    The first one is sometimes called the product launch formula. Your revenue goes from boom to bust. Boom when the launch happens. Bust the rest of the year.    And if one of your expected booms turns out to be a bust?    Big trouble.    Somebody doesn’t get paid. If you’re the owner of the company, you’re first in line for not getting paid. And you get to have that oh-so-pleasant conversation with the spouse about not taking home a salary this month.    Or that key position you were hoping to fill (so you don’t have to do that work anymore) remains unfilled…and you keep scurrying on the hamster wheel for another month. Only the next month you’re gonna have to scurry even faster to catch up!   Or worse, you don’t make payroll and/or somebody gets fired.    Or you go out of business completely.    There’s a lot riding on those booms.   The other option is slow, steady growth. That’s the model most “traditional” businesses follow. Reduce expenses by getting leaner and more efficient, grow sales by making your marketing incrementally better each month.    But when unexpected expenses hit…or sales take a dip…or the advertising doesn’t produce near as many leads and dollars as expected…   Same trouble.    Who doesn’t get paid?    Who gets fired?    You get to make those tough decisions the guy at the top gets to make.    Not fun.    Whether you’re boom & bust or slow & steady, what if you also had a formula to turn bust into boom…and transform slow into quick?    Wouldn’t it be great to have a system for lifting those dips in the “actual revenue” line so they match or exceed the “expected revenue” line?    Join us next Tuesday to find out about a system that might be able to help you do exactly that.    We call it Fab 4 Cash Infusion...and we’ll show you how it works for no charge.    And we’ll also show you a way to “launch” your own Fab 4 Cash Infusion before the end of the year.    Maybe pay for some extra holiday presents.    Maybe make your tax accountant less itchy.    Maybe pay for a new swimming pool like the Fab Four used to do with “She Loves You” and “Can’t Buy Be Love”.    Get it here.     Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How Cedric the Recruiter Forces Innovation to Do His Bidding

“90/10 Secrets of the Evolutionary Entrepreneur” Free Email Series Sign Up Here   Mel,   When you think of innovation and inspiration, what do you see?    Do you see a dove descending from the clouds?    Do you see a muse stroking a lyre in some ancient Grecian field?    Do you see an Apple bonking Newton on the head?    Innovation is a poorly understood phenomenon.    Innovation is not waiting for a magical “bolt from the blue.” It’s a modular tool belt that shows you how to instantly connect two ideas together that nobody has ever connected before. And making it almost as easy as switching on your computer in the morning.   In my free email series “90/10 Secrets of Evolutionary Entrepreneurs” you’ll learn about Cedric Crumbley, a military recruiter who, by going far outside his profession for advice and inspiration, has catapulted past just about everyone in his entire field.   How?    Because he has adopted the principle of an evolutionary mindset.    He understands that he can learn from the best of the best across dozens of professions, that none of their methods are barred from him, and he can use the same set of principles to evolve himself ANYWHERE and at ANY TIME.   They can force innovation to happen…instead of waiting for it to fall from on high.    People who can re-invent themselves in one industry can do it in another. And then another.    I’ve done it successfully in acoustics, sales, marketing, faith, digital communications, business strategy and more.   Planet Perry members do it all the time.   How do they do it?    Well, that’s why I’m inviting you to subscribe to my new free email series “90/10 Secrets of the Evolutionary Entrepreneur.” It gives you an entirely new business mindset, based on powerful secrets I’ve unearthed from Mother Nature during the 10 years of research I invested into my book Evolution 2.0.   If you want the power to evolve, the power to force innovation, you’ll love this free series.    Click here to sign up   Carpe Diem,   Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Notice: Tonight the replay pages come down

Mel,   Make sure that you watch the replay today because we've setup the a timer to remove the replay pages tonight.   Watch "AdWords Mistakes to Avoid" Part 1 Part 2   Have you ever heard of Alexander von Humbolt?    He was a Prussian geographer, naturalist, and explorer who lived from 1769 to 1859.    And he's one of the candidates for "last man to know everything". English mathematician-physicist Karl Pearson referred to Humbolt in this way.    According to Pearson, Humbolt possessed an IQ large enough and lived at a moment in history that would have enabled Humbolt to "take a survey of the entire domain of the extant science".    In other words, he could very possibly have known everything that was known by humans.    Of course, that's impossible now. No human can know everything that's known.    Now, finding out what to ignore is a far more profitable endeavor than finding out all there is to know.   And that's what Mike Rhodes showed us on the AdWords Academy webinar.    You see, long ago, it became impossible to be an "Alexander Humbolt of AdWords". I may have been one years ago, but it's long since grown tentacles so long it's impossible for anyone to know it all.    AdWords is now so complex and rapidly changing that knowing what to ignore and what NOT to do is far more profitable than knowing all there is to know...and monitoring everything there is to monitor...and tweaking everything there is to tweak.   Mike's insights on what NOT to do saved those who tuned in hundreds if not thousands of dollars in Stupidity Tax.    And here's your chance to catch the replay at no charge.    Don't try to be a Humbolt. Get laser-focused on exactly what you need to do ... and stop doing what you need to stop doing today.    Check it out here.    Part 1 Part 2   Carpe Diem, Perry     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Escape the “Small Business Serial Killer”

Mel,   According to Dun & Bradstreet, 90% of small business failures are caused by poor cash flow.    Most of us hard-core entrepreneurs have one go-to answer for cash flow problems: Sell your way out of it!   Put the hammer down, brainstorm new product ideas, beat the streets, drum up new traffic, rev up the ol’ product launch machine and sell, sell, sell.    Pull a rabbit out of the hat.   Well, that’s one way to stay afloat when cash gets tight.    But it’s not sustainable.    At some point nearly every business needs an influx of cash to grow or stay afloat.    And the interest rate you pay on that loan can mean the difference between business profitability and business poverty.    Why? Because if you’re paying 18% while your competitor is paying 6%?    Easy math right? You’re screwed, dude.     And the only way to get a good rate is with a good business credit score, or Paydex.    So Today, November 17, Trevor Rowley, whose firm--Corporate Service Center--helps small businesses build credit fast…will share with you some of his business credit-building insights.    Strong business credit can be the difference between your business getting the cash it needs to stay afloat…or becoming yet another “cash flow statistic.”    Trevor will show you how he helps business owners build the business credit they need to get low-interest loans inside of ONE YEAR. To get the cash they need to implement their best ideas To give them the margins they need to stay ahead of the competition To separate their personal and business affairs To grow their business    How to Achieve an 80 Paydex in less than 12 months    Whether you’ve just started a business and want to make sure you build your business credit the right way from the beginning…or whether you’ve been in business for years and want to “fix” your business credit score fast…this free training webinar is for you.    Carpe diem,   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

What's No Longer Working in AdWords? (Free Replay part 2)

AdWords Academy Check out the replay (Part 2) here     Mel,   I've always tried to pay way more attention to timeless principles than to the latest trends, tricks, and tactics. You know, the things that change from month to month or year to year...or sometimes even day to day?    So it's a bit ironic that I made my name in the AdWords world.    AdWords does change from year to year, month to month, and yup, sometimes even from day today.    I can't keep up with it like I used to. You have to watch it like a hawk with a magnifying glass...or your stupidity taxes start piling up FAST!    You can't sleep on AdWords.    Which is why I brought in Mike Rhodes, a guy who DOES stay on top of AdWords...day in and day out.    Mike is the guy Google hired to teach AdWords to consultants in Australia. That's how good Mike is.   So, I asked him to present a webinar called "Adwords Academy".    And because AdWords changes so fast, I asked Mike to make sure to cover "What's No Longer Working in AdWords...that you Need to Stop Doing Right Now!"   It was a fast-moving, all killer/no filler session. If you're spending any kind of real money on AdWords, you need to check this out.    This WILL reduce your AdWords stupidity tax.    And the replay is free.    Check it out before we pull it down.    Here's the link to part 2 of Mike's presentation.   (PS - If you missed part one from yesterday, here's the link)   Carpe Diem,   Perry Marshall           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to “Write Yourself a Swimming Pool”

Fab Four Cash-Infusion Formula Free Webinar November 24, 3:30PM Eastern   Mel,   So, Christmas is coming in about 5 weeks.    The taxman will be making his yearly rounds shortly thereafter.   Year-end accounting is coming up. How are your numbers looking?    And what’s your cash-infusion formula for making up the slack if your numbers aren’t where you’d like them to be?    The Fab Four Cash Infusion Formula   Paul McCartney says that one of the biggest myths about The Beatles was that they were anti-materialistic…   "John and I literally used to sit down and say, ‘Now let’s write a swimming pool.’”    John and Paul knew they had a cash-infusion formula. And they worked that formula over and over again.     When they needed to pay the tax man, buy a few extra gifts for Christmas, or add a swimming pool to the estate...they sat down and followed the Fab Four Formula. And it raked in millions for them over and over and over again.    It worked so well that, over 40 years after they stopped writing together, nobody has more #1 hit writing credits on the pop charts than Lennon & McCartney.    And here’s the kicker. Every time they cranked up the Fab Four formula, they cemented the bond with their “customers” even tighter than before. They delighted the old fans and brought in brand new ones. They didn’t “burn out their list.”    That’s a cash-on-demand formula.    So, are you ready for the fat man in the red suit?    Are you ready for the tax wolf to come a prowling?    Are you hitting your numbers?    What’s your system for making up the difference?    Don’t have one?    Would you like one?    Click here to get one.    Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Are you making these AdWords mistakes? (Free Replay)

AdWords Academy Free Replay  Check it out Here     Mel,   Earlier this year, Australia's top AdWords expert, Mike Rhodes showed us how some of the hallowed, tried-and-true methods of the past are no longer getting the job done in AdWords.    We're seeing way too many marketers self-sabotage their AdWords results making mistakes that hold them back.   If fact, you're probably making several of these mistakes right now.   See for yourself: watch the presentation now   Mike's going to reveal to you many of the most harmful mistakes so you can accelerate your business by simply taking your other foot off the brake.   Because if you're making one or more of these mistakes then it can hold back the performance of your campaigns no matter how well you're doing everything else.   So watch part one of Mike's "AdWords Mistakes to Avoid" presentation.   Click here to watch now     Carpe Diem,   Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Bionic Rats, Hyper-Evolution & the Future of Your Business

“90/10 Secrets of the Evolutionary Entrepreneur” Free Email Series Sign Up Here   Mel,   At first… it was just genetically modified rats.    Then it was genetically modified rats with Monster energy drinks.   Then it was genetically modified rats with energy drinks & bionic arms and legs.    Then the rats got nuclear reactors. Then they got GPS. With smart phones and internet connections.   Then they got Rat Rockets and Rat Helicopters. Then they got time machines and Star Trek style Transporters.   Then they started doing product launches. And stealing your customers from Facebook.   REST ASSURED THAT THE ACCELERATION IS NEVER GOING TO STOP.   This means you must adopt an entirely different outlook.   The world is no longer 80/20. It’s actually 90/10. NINETY PERCENT OF THE REWARDS GO TO TEN PERCENT OF THE PLAYERS.   The winners win faster and the losers lose faster than ever before.   This demands a truly evolutionary mentality… but I hesitate to say that, because even the world “evolution” has become meaningless. It’s more like HYPER-evolution.   Whatever you are doing right now will be obsolete in 2 years. If it’s not already obsolete NOW.   Are you ready?   That’s why I’m inviting you to subscribe to my new free email series “90/10 Secrets of the Evolutionary Entrepreneur.” It gives you an entirely new business mindset, based on powerful secrets I’ve unearthed from Mother Nature during the 10 years of research I invested into my book Evolution 2.0.   Click here to sign up.    Carpe Diem,   Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here