Have You Ever Thought "This Just Isn't Me"?

Mel,   My friend, John, used to sell photocopiers back in the 90s. Downtown Chicago. A good introduction to sales, but kinda brutal, occasionally stupid, and almost always a waste of time... John: One morning, like just about every morning, me and about 5 or 6 other copier reps who worked the same zip code, were riding the elevators in our big-shouldered, double-breasted, dark suits. Going from floor to floor in the Nuveen Building on Wacker, dropping off and picking up business cards from office managers...all in an attempt to hit our daily "prospecting" quotas. And this day's morning prospecting ended like several others as well. 'Hey Copier Boy! Hold it right there!' I smiled and stopped. Not turning around. Just shuffling the glossy white cards through my fingers and slumping my shoulders in defeat.  I knew what was next. 'How many times have I told you this is a no-soliciting building? This is your last warning! Next time I'm calling the police'.        Story continues on my blog...     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Your Most Reliable Instrument

Mel, Recently, I consulted with a student who had invested heavily in a business which was now making money but involved dealing with seedy individuals.      He was very conflicted about this. He'd put quite a bit into this venture. It was profitable, thus doubly hard to walk away from. But he didn't feel good about what he was selling or who his customers were. His head and his gut were duking it out. I don't like just coming out and telling people what to do in situations like this. Here's what I did say to him... One of the most valuable skills I've honed is the ability to listen to my gut. I learned this the hard way. There was an investor in the company I worked for who I personally liked but every time he'd call I'd feel a subtle, almost imperceptible wave of fear. Only much later did I realize his mission was to slice my fingers off one bloody joint at a time. My head didn't know it, but my gut did. Ignoring my gut was a costly mistake. Your gut can signal good people to you, too. At my Chicago seminar, David Bullock stole the show. I got waves of raves about his presentation about Taguchi and online testing and tracking. He was totally tuned in with great information. He was entertaining, fun, even arresting. You know what? He'd never had any speaker training. He'd never spoken to a seminar audience before. He'd never even been to that kind of seminar before. But I made him my keynote speaker and he totally rocked. My gut told me to feature him. He's now got speaking invitations from major seminar promoters all over the biz. It's not easy at first to discern the conflicting voices inside. But little by little you begin to see through the haze and hear that inner voice more clearly. I told my student that if he ignored his gut today it would be harder to detect its voice at all tomorrow. Never disconnect your most reliable instruments. I think he'll do the right thing. And in the process he will teach his Inner CFO a lesson: We're in charge of the money here, boys. The money is not in charge of us. Small seeds grow and multiply. Little hinges swing big doors. Seemingly insignificant choices have far-reaching consequences. A decision to heed your best instrumentation and become even more reliant on it instead of less, benefits you in unforeseeable ways. Listen to your gut. Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

The Genius of Low-Cost, "Slap-Proof" Traffic that Converts

Jonathon Mizel's Traffic Evolution 2014 "Try Before You Buy"     Mel,   From Day 1, I've warned my students not to put all their traffic eggs in one basket. And to this day, if you sign up for my Google Adwords 5 Day Email course, you'll still get a message that lists 10-15 different sources of paid (and free) traffic, urging you to explore non-Adwords avenues of traffic.   And now that Facebook has gotten their *&$% together and there are now TWO Big Traffic Kahunas, the same advice applies. Don't bet the farm on one source of traffic...or even two.    There are hundreds of other ways to buy tons of low-cost, high-converting traffic that have nothing to do with those two 800-pound gorillas.   Traffic that -if you know where to find it and how to buy it strategically- could be 2x, 5x and even 10x more profitable for your business than Adwords or Facebook.  (And maybe even save your backside when the inevitable "slaps" come down). But there's the rub...finding it and knowing how to buy it wisely. When it comes to these off-the-beaten-path veins of traffic gold, there's nobody I recommend more than Jonathan Mizel.   His Traffic Evolution training set the standard, and he's probably taught more people the paid traffic game than anyone else online.   But a while back, Jonathan got tired of his students making more than him, so he got off the "guru" merry-go-round of seminar speaking and coaching and product launches...and decided to hole up in his cave and focus on his own business.   And about once a year ... sometimes less...Jonathon emerges and delivers his latest traffic bombshells.  And now is that time.   And because Jonathan and I are such good friends, he agreed to let my customers and subscribers check out his full training course for no charge.   It's truly a "try before you buy" deal.   OK, you do pay a penny, but that's just to verify your card info.   I warned my students about not putting all their traffic eggs in AdWords...and then the Google slaps came.  I'm warning people now not to put them all in Facebook...and Facebook has already cheesed off some folks by changing THEIR algorithms.   If you want to slap-proof your traffic, it's wise to explore as many alternate traffic sources as you can.  There's nobody savvier than Jonathon. And he's letting you try it for no charge. And I don't know how long he'll stay "out of his cave".    So, check it our here.   Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here