Mel,
I've been there.
In my twenties, I spent years in what I now call my "Pink Kool-Aid years."
Every Tuesday night, I'd put on my best shirt and tie, drive across town, and sit in an Amway meeting where they'd tell us about the dream life. The diamond pins. The lifestyle. The financial freedom. How to be my own boss.
We dutifully filled notebooks with scripts and systems. We bought the tapes. We attended the weekend seminars where they'd whip us into a frenzy of motivation that felt unstoppable.
Then Monday would come. The motivation would fade. The scripts felt hollow. And the painful reality set in – I was still no closer to that dream lifestyle.
Thankfully, I eventually admitted the truth: I'd spent thousands of dollars and countless hours filling notebooks with strategies I never implemented.
Maybe you have a story like this too?
Another $3,000-5,000 spent.
Another three days away from your business.
Another round of promises to your spouse that "this time will be different."
But it wasn't.
This experience has a name: Seminar Trauma
And if you're being honest, it's probably affecting your decision about my upcoming Equity 2.0 Seminar more than you realize.
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Hesitation to commit to another event ("I need to check my calendar")
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That voice in your head saying "You won't actually implement anything"
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The nagging feeling that "these things aren't for people like me"
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A folder of untouched notes from past events collecting digital dust
The problem isn't you, and it's not even those past events.
The problem is that traditional business seminars are built backward.
They flood you with tactics and strategies your mind isn't ready to receive.
They deliver information without transformation. They excite you without equipping you.
Equity 2.0 is fundamentally different because we understand this trauma.
That's why we've structured the Chicago event (April 22-24) with your psychological readiness as the foundation:
• DAY 1 MORNING: Before anything else, we shatter the limiting frameworks and mental barriers holding you back. You'll participate in a customized process that identifies exactly which outdated beliefs are keeping you from building real equity.
• DAY 1 AFTERNOON: Only after clearing these blocks do we begin building new frameworks – customized to YOUR specific business through our proprietary AI tools.
• DAY 2-3: With your mind rewired for implementation, we stack the precise skill sets and build your detailed execution plan – so you leave with clarity, not confusion.
***Announcement***
Billionaire investor Richard Koch
will be presenting virtually at the Equity 2.0 Seminar!
Register here
And I'm so confident in this approach that I'm offering something I've never done before:
If by 11:00 AM on Day 1, you haven't already received more value than your registration fee, I'll refund your ENTIRE investment plus $1,000 for your travel expenses.
You read that right. Not only will you get all your money back, but I'll pay you $1,000 for giving us a chance to prove our approach works.
Why such confidence? Because we're not just teaching you WHAT to do – we're rewiring HOW you think about implementation itself.
[REGISTER FOR EQUITY 2.0 NOW!]
Whether you've experienced seminar disappointment once or a dozen times, it's time to break the cycle.
Not by avoiding events altogether – but by choosing the one event that's specifically designed to heal your implementation trauma first.
Seize the day,
Perry Marshall
