Ads will soon follow you from one device to the next

December 07, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Washington Post said to add paywall for online news Ads will soon follow you from one device to the next Social media ads: Fairly annoying, rather useless, somewhat effective 17 ways to get de-indexed by Google Data security 101 for journalists Syria Deeply and the ongoing unbundling of the news 10 relationship-first mobile marketing best practices advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Washington Post said to add paywall for online news Newspapers are still losing money. In order to stay afloat, many have gone the digital-only route, and paywalls are also an option. The Washington Post is reported to put up a paywall for its online content in the new year. The type of paywall that may go up in front of the paper's online content is undecided, with all models under consideration. FULL ARTICLE - CNET advertisement Audience Data Got You Down? Download our Ebook! Learn how to leverage and monetize reader interactions. Every customer action is an opportunity: subscriptions, newsletter opt-ins, free and paid downloads, event registrations, product purchases, and even individual page views. Download this ebook. Ads will soon follow you from one device to the next Startup Drawbridge is reportedly working on delivering ads to audience members across the spectrum of their devices, all while protecting their privacy. Retargeting to mobile devices is the obvious next step in the evolution of digital advertising, but can it really shield the user from exposure? FULL ARTICLE - Mashable Social media ads: Fairly annoying, rather useless, somewhat effective While no one claims to like ads on social media platforms, they do tend to get some traction, according to a Nielsen report. Nielsen said of audiences: "15% say they've shared a social ad after seeing it, 26% have liked such ads, and 14% claim to have made a purchase as a result of one." FULL ARTICLE - Marketing Charts 17 ways to get de-indexed by Google The fear of every website should be becoming unfindable. After all, what good is having a fantastic party if no one can find the address? This is the notion of being de-indexed by Google. Here are 17 ways to make the nightmare a reality. FULL ARTICLE - Search Engine Journal Data security 101 for journalists Data security may seem nearly impossible given the vast amount of electronic clues we all leave behind. But for journalists, keeping emails and other digital messaging confidential—and protecting sources—is part of the job description. Thankfully, there are tools out there to help. FULL ARTICLE - MediaShift Syria Deeply and the ongoing unbundling of the news Picture this: a news site dedicated not to a region or broad range of stories, but to one topic. And content includes both professionally-produced and user-generated. Take a look at Syria Deeply to see how powerful a niche can be. FULL ARTICLE - GigaOm 10 relationship-first mobile marketing best practices Delivering your content to an audience member's mobile device is profoundly intimate. And with any intimate relationship, you can be dumped. Here are 10 tactics for mobile marketing that will help to keep you from offending your relationship with your audience. FULL ARTICLE - ClickZ advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

Does commerce hold the keys to tablet success?

December 06, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue National Geographic launches social story-telling campaign with sponsor Does commerce hold the keys to tablet success? 29th Street Publishing wants to make selling magazines for iPads as easy as blogging Google tweaks AdSense oversight New tools for web design and development Video-hungry newspapers let outsider play editor advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal National Geographic launches social story-telling campaign with sponsor How can your audience become more engaged? Make them part of the storytelling process. A National Geographic writer is using Twitter and Instagram in a sponsored effort to find and tell environmental stories as he travels through California. Using the hashtag, #CARoadTrip, the reporter can get story ideas from readers on Twitter, and will travel the state in sponsor Volkswagen's latest hybrid car. FULL ARTICLE - Folio advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Does commerce hold the keys to tablet success? New data points about the growth of mobile - and mobile commerce in particular - underscore the need for publishers to up their investments in content development for tablets. Platform providers such as Mag+ are adding commerce functionality to their tools to ease the transition. FULL ARTICLE - eMedia Vitals 29th Street Publishing wants to make selling magazines for iPads as easy as blogging Smaller publishers and bloggers can now create iPad and iPhone magazine apps for Apple's Newsstand thanks to startups like 29th Street Publishing, which is offering pared-down, text-based apps that swipe for readability. FULL ARTICLE - Niemen Journalism Lab Google tweaks AdSense oversight Are you part of Google's AdSense program? Is it making your life difficult? Some publishers are falling victim to Google shutting down their AdSense accounts due to suspicious activity, even if the claim is untrue. And the appeals process can be just as frustrating. Google is responding with video tutorials to help "make the rules and appeals process easier to understand." FULL ARTICLE - paidContent New tools for web design and development You just don't understand why your web developer looks like she's about to have an aneurysm when all you want is a drop-down menu (ooh, can it be horizontal?) on this webpage, and maybe stick a form on that page. The truth is, webpages are not the same as a paper page, where a designer can just paste on a new element at your whim. Thankfully, there are a host of tools that can ease your developer's pain while you get creative. FULL ARTICLE - .net Video-hungry newspapers let outsider play editor If your editorial staff still hasn't begun creating video content on a significant scale, a company called News Distribution Network will distribute videos to your site—and it will place them there itself. In fact, it will sell advertising against those video at no cost to publishers, but it will keep the majority of that revenue for itself. FULL ARTICLE - Adweek advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.

Re-envisioning the web for the mobile user

December 05, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Welcome to the new Mashable Re-envisioning the web for the mobile user Marketers lose trillions in sales due to website translation 14 ways to link social and SEO Understanding lifetime customer value and price power 5 tips for developing digital products advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Welcome to the new Mashable Ready for a website redesign? Media news site Mashable unveiled its new design, and the changes fall in line with Pinterest and Instagram ideals of balance and visual appeal. Here, founder Pete Cashmore walks you through Mashable's predictive algorithm, "microcontent sharing", and "storytelling" ad units. FULL ARTICLE - Mashable advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Re-envisioning the web for the mobile user As mobile devices proliferate, publishers need to look beyond shovelware solutions and actively optimize their content for the many ways consumers are accessing and using information. FULL ARTICLE - eMedia Vitals Marketers lose trillions in sales due to website translation No matter in what region you operate, there is always another market nearby that has not yet been tapped due to a language barrier. But, the costs of translating your site, with upkeep, may be prohibitive. A company called Dakwak may be worth watching, as its cloud-based software is reportedly making great strides in the technology of website translation, including site owner control over translated content and how it is presented to audiences. FULL ARTICLE - The Wall 14 ways to link social and SEO Social media marketing relies on "the idea...that social media is a means to promote and distribute your content so that it gets posted to blogs, forums, discussion groups, photo sites, (etc.)." That way, search engines will pick up those posts and deliver them to users. Here are 14 ways to connect social media and search. FULL ARTICLE - ClickZ Understanding lifetime customer value and price power Of all the revenue streams a publication could earn, subscription revenue may seem like the simplest to make, but it can be tricky to sustain. Here is the science of subscriptions. FULL ARTICLE - The Media Briefing 5 tips for developing digital products Your publication deserves innovative digital products to support its brand. Here are 5 tips for developing ideas into viable products from digital media exec Douglas Bennett. FULL ARTICLE - Reflections of a Newsosaur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.