Can you show me the money?

Or is AI just a productivity hack?

Mel, McGee has another client he works for. A while back he loaded years of emails into a Claude project. Now a client sends him a brief, fifteen minutes later he's looking at ten drafts, and most of his work is deciding which parts sound like the client and which parts still sound like Claude. He'd never go back. Almost everybody in my world is using AI for something now. They're writing faster, researching faster, organizing information faster.  It's hard to imagine doing certain jobs without it. But … "Can you point to big dollars you earned because of AI?" Not hours you saved. Dollars. Most people hesitate. Then they start telling me about a workflow they automated or a prompt they like.  Useful? Absolutely. But it isn't the same question. I don't think the problem is the technology. Most businesses weren't held back because they couldn't produce enough. They were held back because they chased the wrong opportunities, served the wrong customers, or spent months building things nobody wanted. AI made execution cheaper. It didn't make those decisions for you. If anything, good judgment is worth even more now. That's why Danny Iny's AI Curious Micro Summit caught my attention.  I don't need another demonstration of someone writing blog posts twice as fast.  I want to hear where people found leverage that actually showed up on a profit-and-loss statement. Danny sat down with eight practitioners who are building businesses with AI and asked them to get specific about what worked, what didn't, and where the revenue actually came from. Two short conversations go live each day, July 20 through July 23.  They're free to watch as they air. Register this week and Danny will also send you the AI Curious audiobook right away, so you'll have something worthwhile to think through before the first session begins. Register for free here. Seize the day, Perry P.S. You don't need to watch all eight conversations. One solid answer to the money question is worth more than another folder full of prompts. Register here - it's free.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

How to actually tell if your revenue is tied to results (Live Presentation)

Most people say "results." Most people are wrong.

Mel,   Is your revenue tied to results or to hours worked?   Most business owners say “results” without hesitating. It's almost a reflex.   But I’m not asking how you invoice.   Here's the test: what is a result, exactly?   A result means fewer steps between the client and what they actually want.    Not a deliverable.  Not a report.  Not a recommendation they then have to go execute.    Fewer steps to the outcome.   When you look at your business that way, the "results vs. hours" question gets thornier.    Plenty of businesses that price by the project are still fundamentally selling procedures.    The client still has to do most of the work.    The consultant still hands over a prescription and hopes the staff doesn't screw it up.   That model has worked reasonably well for a long time.    But the definition of "fewer steps" to result has fundamentally shifted.   It’s not a matter of eliminating 5 to 10% of the steps, it probably means radically altering the entire delivery system and eliminating 90%.    That's what we're digging into on June 25th. 12pm Eastern.  [ Save my spot → I want to be on this ] Seize the day, Perry   PS: Most businesses that think they're ready to integrate AI aren't, not because they lack the tools or the desire, but because the underlying data isn't organized in a way that makes real integration possible. Without that foundation, AI is just a better way to brainstorm. Scott Schang is going to show you how to tell the difference. Worth staying to the end.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

What the “teenager” question is really asking (Live Presentation)

The teenager question isn't really about the teenager.

Mel,   Of the three questions I raised at my last seminar, the one that gets the most uncomfortable reaction is the first one.   Can a smart teenager get 80% of what you do from ChatGPT?   People want to argue with it. They want to list the things a teenager couldn't possibly understand about their industry, their relationships, their nuance.   But here's the thing I've noticed: the most revealing moment isn't the answer. It's the pause before the answer.   Because the question is really asking something deeper than "is your knowledge replaceable?"   It's asking: where does your actual value live? In what you know or in what you do with what you know?   For most of the last century, those two things looked identical. Your knowledge was your product. What you could understand and explain to a client was the ceiling of what you could deliver.   That ceiling just got blown off.   On June 25th at 12pm Eastern, Josh and I are going to dig into what that actually means for a 7-figure business, and what to do about your answer to that question. Join us for “Three Questions Every 7-Figure Business Owner Must Answer about AI.”  [Register here → I want to think this through] Seize the day, Perry   PS: Scott Schang is joining us for the close of the June 25th session. He has a 4th question he thinks every business owner needs to answer before they go any further with AI.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

You're registered for "Why Most Entrepreneurs Are Using AI All Wrong (and What To Do Instead)"

You’re registered for our upcoming training: "Why Most Entrepreneurs Are Using AI All Wrong (and What To Do Instead)"

Mel,   You’re registered for our upcoming training:   Why Most Entrepreneurs Are Using AI All Wrong (and What To Do Instead) Zoom will send you a confirmation email for this webinar, and reminders leading up to the session, including the link you'll click to join the webinar.   Here's the session summary...   Date: Thursday, May 15th Time: 11AM US ET (10am US Central | 8am US Pacific | 4pm London BST | Fri, 16 May @ 1am Sydney AEST) Webinar ID: 875 1647 4433   If you have any trouble with the email link to join the meeting, just go to https://zoom.us/join and enter the webinar ID listed above.   To your success,   Customer Service Team Perry S. Marshall & Associates   FAQ   Question: How long will the training run? Answer: ~60 minutes (depending on attendance & engagement)   Question: Will there be a replay? Answer: This is a LIVE presentation with LIVE Q&A so attend LIVE. We might get a replay, but no guarantees. Just attend LIVE. You’ll be glad you did.       If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

Is Your Business AI-Proof? 3 Questions Every 7-Figure Entrepreneur Must Ask

Live Thursday, June 25th at 12pm Eastern. These three questions will tell you where your business stands

Mel,   I asked these questions in a room full of entrepreneurs at my Intervention seminar…   Question 1: Can a smart teenager get 80% of what you do from ChatGPT?   Question 2: Is your revenue tied to hours worked?   Question 3: Can a $100 million dollar company staff your niche?   If you have a strong NO answer to all three, you're probably in good shape.   If you're not sure, or if one of them made your stomach drop, you should join me and Josh Long on June 25th. Is My Business AI-Proof? (Live Presentation for 7-figure Business Owners)  We're not going to tell you AI is the answer to everything.   We’re going to show you…    How to think about your business in an AI world What it means to actually integrate AI into real operations (not just use it as a fancy search engine) What we've been quietly building inside AMN for the people who want to stay ahead of this   Josh is going to share what he's doing inside his own company right now. Not theory. The actual work.   And at the end of the session, we’ll give you a sneak peek into the 7-figure CEO Dashboard we’ve been building for AMN members.   One hour. Three questions. A lot of clarity. [I want to know where I stand — save my spot →] Seize the day, Perry   PS: One more thing – Scott Schang is joining Josh and me for the last part of the call. He's been doing something with AI that most business owners haven't seen yet, and he's going to show you where it starts. More on that as we get closer.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

Why most 7-figure business owners are flying blind

They THINK they’re steering, they’re mostly just reacting

Mel,   There's a phrase I keep coming back to lately that I first heard from my brilliant friend Victor Cheng of Entrepreneur-to-CEO…   Are you flying by instruments or flying by sight? When the sky is clear, flying by sight feels fine. You look out the windshield, see the horizon, make tiny corrections, and the plane goes where you tell it. Then the fog rolls in. Now you’re flying on memory, feel, and whatever your gut says worked last time.  Which is exactly how most seven-figure owners run their business. They have revenue numbers. Old news. They have a P&L they look at once a month. Older news. They have instincts, and sometimes very good ones, but instinct is pattern recognition from yesterday wearing a clean shirt. In fog, yesterday is dangerous. A real instrument panel tells you what’s happening now, and what’s likely to happen next.  It gives you the signal before the mountain shatters your windshield. Scott Schang and I built something for Advanced Mastery Network members that gives you that kind of instrument panel. Present tense clarity. Forward-looking signals. A sharper view of where the business is actually going, not where the spreadsheet says it’s already been. Big talk, I know. So we’re going to show it to you. On June 25, Josh, Scott, and I are pulling back the curtain and showing why Advanced Mastery Network just got massively more valuable than it was even six months ago. And you’ll also get a chance to try it free for 14 days. Put June 25 on your calendar. And if you don’t want to wait, email Josh now at Email Josh at josh@perrymarshall.com to have a chat now. Seize the day, Perry     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States