Why your AI might be useless (and how to fix it in 3 days)

Mel, If I asked your AI what your biggest missed opportunity is right now, would it know? Would it understand what actually makes your offer different? Could it spot patterns in your business you're too close to see?  Could it repeat back the exact phrases your best customers use when they're ready to buy? It can't. Because it doesn't know you. Every session starts at zero. You explain your context. You clean up generic output. Tomorrow you do it again. It's helpful, but it's shallow. There are entrepreneurs building something deeper. They're training AI to understand their frameworks, their voice, their decision patterns.  That gap is small right now. It won't stay small. Memory is being built into these systems. Within a year, persistent AI will be standard. The people who figure this out now get months of learning and refinement that stack up fast. Rich Schefren is teaching this at a free 3-day event, February 24–26. It's called the AI Imprint. Register here. By the end, you'll have an AI that actually thinks with you. It can help you create a month of content in an afternoon. It can pressure-test decisions that used to drag on for weeks. It can operate at a level that normally takes a small team. Meanwhile, most people are still typing, "Write me a blog post about…" If you're going to build this, build it while the field is still wide open. Save your spot. Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

You can't "hustle culture" your way out of this [Live presentation]

Perry Marshall & Josh Long Thursday, February 19, 2026, 1:30 PM ET REGISTER HERE   Mel, Near the end of my MLM career, when things were already coming apart, I heard one of the leaders give a talk on one of the bajillion motivational cassette tapes I bought back then.  He said people were complaining about results because they weren't doing the work. Sitting in my car, I knew that wasn't true. He either couldn't see what was happening on the ground or didn't want to. The system wasn't working anymore (if it ever did), and blaming effort was the last move left. That was the moment it clicked for me.  Trying harder was finished. That era was done. We're in a similar place now. The old world of online marketing, content plays, info products. It's thinning out. A new environment is taking shape whether you like it or not. Everyone I know who's stuck is stuck in the same way: They're trying to extract more from a system that's already exhausted. You can double your effort and still lose ground because the board has changed. On Thursday, February 19 at 1:30 PM EST, Josh Long and I are walking through what's happening—and what actually needs to change. [Register Here] We'll cover: Where you really sit in the K-shaped economy. Are you shooting up the arm or sliding down the leg?  The three forces that decide whether AI helps or hurts Why so many businesses stall in the same revenue band Why pushing harder now accelerates the slide This is a live session with Q&A at the end. Seize the K, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

The guy who made Russell Brunson is doing something he's never done before

Mel,   Rich Schefren reached out to me. If you've been around online business for a while, you've felt his fingerprints whether you knew it or not. He was in the room with Russell Brunson before ClickFunnels existed. Russell's said flat out that without Rich, there wouldn't be ClickFunnels. That's not a small statement. Rich has been behind a lot of "firsts" that later looked obvious. Automated webinars. Viral lead magnets. Online coaching before there was a name for it.  For 25 years he's been early, and the people who listened did very well. Now he's doing the same with AI. He's hosting a free 3-day live event, February 24–26, called the AI Imprint.  The idea is simple: right now, every time you open ChatGPT or Claude, you're starting over. It doesn't know your business. It doesn't know how you think. So you keep re-explaining yourself. That's about to change. AI memory is rolling out. Within a year, tools that actually know you won't feel special. They'll just be normal. Which means the people who build that system now get a year of compounding advantage while everyone else is still fumbling with prompts. Rich is going to show how to build an AI that writes in your voice, remembers your insights, understands your customers, and flags the mistakes you tend to make before you make them again.  Something that works with you instead of making you start from scratch every morning. Register free here. I've watched Rich long enough to know he has a nose for timing. When there's a window, he sees it early. Some people move. Most people circle back later and wish they had. This one's open now. Seize the day, Perry P.S. When you register, you'll get access to something Rich has never released before. You'll see it after you sign up here.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

Agency. Structure. Judgment = Sovereignty [Live presentation]

Perry Marshall & Josh Long Thursday, February 19, 2026, 1:30 PM ET REGISTER HERE   Mel, These three decide whether AI strengthens your business or exposes weaknesses you didn't know were there. Most owners expect AI to fix execution.  What it actually does is surface structural problems faster. Agency is your real ability to change how the business works.  Most owners have less of it than they assume.  They're boxed in by decisions they made years ago and never revisited. Structure is the underlying build of the business. Whether you're a Star, Cash Cow, Question Mark, Dog.  No shame in being any of them, but you better KNOW for sure which you are.  Judgment is knowing which problems matter and which ones you should stop solving. AI complicates this by offering endless options when what you needed was clarity. On Thursday, February 19 at 1:30 PM EST, Josh and I are breaking these down in the context of real operating businesses. We'll also show you how to audit each one in your own operation so you can see where the real constraint is. [Register Here]   Seize the day,  Perry   P.S. Josh doesn't deal in theory. He works with operators who know something should be working and can feel that it isn't. Is that you? You need join us.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

SPECIAL ANNOUNCEMENT ABOUT THE SPRING SEMINAR

I've decided to extend early-bird pricing for the Intervention Seminar

Mel, I've decided to extend early-bird pricing for the Intervention Seminar through midnight Wednesday, February 19th. Here's why: On Wednesday the 19th at 12:30pm Central, Josh Long and I are hosting a live webinar:  "Will You Survive the K-Shaped Economy?" Josh brings something to this conversation I cannot. I operate on the airplane wing. Strategy. Frameworks. The big structural moves. Josh operates on the runway. Execution. Sales teams. The nuts and bolts that make strategies work. For eight years, we've taught Advanced Mastery Network together. Our clients have built eight and nine-figure empires. You need both perspectives to cross from sliding down the leg of the K to shooting up the arm. On the webinar, we'll show you what the split looks like. Which businesses are accelerating. Which are sliding. Why some structures hold under AI pressure while others collapse. You'll see why the April seminar in Chicago positions you on the right side of that split. After the webinar, you'll know whether you need to be there. After that, the price increases. REGISTER FOR THE WEBINAR HERE Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com If you'd rather not receive any more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

Will you survive the K-shaped economy (live presentation)

Perry Marshall & Josh Long Thursday, February 19, 2026, 1:30 PM ET REGISTER HERE   Mel, Josh Long often makes his entrance when at the moment things stop working the way they used to. Different industries. Different revenue levels. Different personalities at the top. But the bottlenecks repeat anyway.  Sales teams that freeze. Owners trapped in the middle of everything. Margins quietly eaten by the wrong hires. Businesses that can't be exited. Operations that depend on one fragile link nobody planned around. Most owners feel the pressure but can't name it. They're too close to see the pattern. Josh isn't. He's spent eight years inside our Advanced Mastery Network working with companies between $500K and $25M, right at the point where growth either compounds or stalls out. On Thursday, February 19 at 1:30 PM EST, he's walking through what he sees when businesses hit these constraints.  And what you must do to clear them. I'll be there too. We're also covering the larger structural forces that decide whether a business climbs or slides in a K-shaped economy. Live with Q&A at the end. REGISTER HERE   Seize the day,  Perry   P.S. Josh doesn't deal in theory. He works with operators who know something should be working and can feel that it isn't. Is that you? You need join us.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States