Mel,
Quick reminder: Tom Breeze and I are going live Wednesday, January 21 at 11 AM EST to break down the system that makes YouTube ads predictable.
If you've ever said "YouTube doesn't work for us," pay attention to this.
When YouTube ads fail, it's almost never because:
It's because you built your campaign on Meta logic.
You treated YouTube like Facebook with longer videos. You chased precision targeting. You optimized for the cheapest opt-in.
And the algorithm had no idea what to do with that.
Here's what actually works:
YouTube's algorithm doesn't target. It learns.
It needs signals. It needs feedback. It needs volume.
When you structure your campaigns as a learning system – not a targeting exercise – everything changes.
On Wednesday's webinar, Tom and I are walking through:
✅ The "conversion compass" framework (how to make your funnel traffic-ready)
✅ How to set CPA boundaries the algorithm can actually work within
✅ The creative cadence that turns volatility into consistency
✅ Case studies from businesses that cracked the code
Who should attend:
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You already have an offer that converts (you're not starting from zero)
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You want YouTube to become a repeatable, scalable channel
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You're willing to think in systems, not just campaigns
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You're ready to commit to doing this properly this time
Who should NOT attend:
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You're still figuring out your core offer
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You can't handle lead follow-up or sales calls
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You want someone else to do all the thinking
Tom Breeze and I will be there live to answer your questions.
REGISTER HERE
Seize the day,
Perry
P.S. — If you're still running YouTube like it's Facebook, you're fighting with one hand tied behind your back. This webinar fixes that.
