Beat your best ad or money back (Live Presentation)

You don’t know his name, but you know his company…

Mel,   Beat Your Best Ad Or Double Your Money Back September 22 and 29 Register Here   Years ago, I ran a Swiss Army Knife workshop in London. Business owners brought their real ads, their real numbers, their real problems, and we ran them through the Swiss Army Knife blades, one at a time, live, no dress rehearsal. One guy sat down for his turn. Nobody in the room knew who he was. I certainly didn't. His business was in diapers. Small enough that nobody would have picked him out of the crowd. We ran his business through the blades the same way we ran everyone else's. And it identified the real reason his customers were showing up. Not the reason he'd have guessed if you'd asked him that morning. His name was Nigel Eccles. His company was FanDuel. You've heard of it now. Back then, it was just another business with a founder trying to find the words for what he already knew but couldn't quite say. That was the power of Swiss Army Knife more than a DECADE ago.  And now that Swiss Army Knife resides inside SuperConductor… and now that it is connected to all my most powerful business principles… and now that it can be connected to all your most important business processes… and now that it can develop a deep understanding of who you are and how you run your business??? Well, it’s way more powerful than I ever dreamed it could be.  So powerful I’m willing to bet double your money back that it will beat your best ad.  On September 22, we're not running one hotseat. We're running the whole room, live, on your ad, your subject line, your headline. $199 gets you both sessions, September 22 and 29.  It also gets you your first month of SuperConductor, and everything that comes with it: New RenAIssance membership, direct access to Scott Schang, and our Circle Community where members troubleshoot each other's businesses in real time. SuperConductor is $199 per month after that, cancel anytime.  If what comes out of it doesn't beat your control, tell me. I'll send you double your money back. That's $398.   [Register Here and let's beat it!]   Seize the Day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

Traffic isn't getting cheaper. Sorry.

Waiting for prices to drop is a bet you will lose

Mel,   Beat Your Best Ad Or Double Your Money Back September 22 and 29 Register Here   Waiting for ad costs to come back down. Waiting for the market to loosen up. Waiting for things to go back to "normal."            I have bad news. There is no normal to go back to. Traffic costs have been climbing for fifteen years straight, and every new wrinkle, AI Overviews, platform shakeups, tighter privacy rules, turns the screw a little more.  None of it is reversing. If your plan is "wait it out," you don't have a plan.  You have a delusion with a due date. The trap inside the trap: Even if you decide to fight back the normal way, buying more traffic, you run straight into the Martini Glass Principle I told you about in my last email.  Double your leads, quadruple your spend.  The harder you push that lever, the faster you bleed. So forget the traffic lever. It's rigged against you. What’s the answer?  Well, one answer is converting the traffic you already get at a higher rate. Look at the math on one Google ad.  If you spend $2,000 a month at a 1.5% click-through rate, nudge that to 2.5%, and you just saved $600 a month.  No new spend. Same traffic, working harder for you. Now run that math on your email list. Say you've got 20,000 people and your subject lines pull an 18% open rate. Get that to 24% and your next promotion lands in front of 1,200 more people you already own.              You paid nothing extra for a single one of them. That's Beat Your Best Ad and you’ll see it in action on September 22nd.  It doesn't buy you more traffic. It gets more out of the traffic you're already paying for. September 22. Live. Bring your worst ad, or the best one that's starting to slip, and we'll run it through the blades together. $199 gets you both live sessions, September 22 and 29, plus your first month of SuperConductor and New RenAIssance! Cancel anytime.  If nothing beats your control, I'll send you double your money back. That's $398. [Register Here and let's beat it!]   Seize the Day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

I'm betting double-your-money-back I can beat your best ad

Mel,   Is advertising costing you more this year than it did last year? Well, guess what? It will cost more next year than it does this year. Yes, inflation and the geopolitical sh*tshow is part of the problem. Yes, Google playing their little reindeer games with bid prices is part of the problem. Yes, the erosion of "traditional" platforms and the ascendency of AI is part of the problem. But my best students have always known about the "Martini Glass Principle" that is ALWAYS a part of the problem regardless of those other gremlins and demons. Martini Glass Principle says: If you double your leads, you don't pay twice as much. You pay four times as much. You can't spend your way out of that calculus. There's exactly one lever you can pull that can get you more leads that does NOT cost more money: a better ad. On Tuesday, September 22, I'm running a live session called “Beat Your Best Ad.” Sixteen years ago, I built something called the Swiss Army Knife: seventeen "blades" that take any ad, email, or headline you've already written and hand you a dozen new, unique angles. Not a dozen different versions of the same ad, but a dozen NEW ads. Francesco Tinti ran his best Google Ad through it. Click-through went up 88 percent. Cost per conversion dropped 8 percent. Gian Visser flew 44 hours from Johannesburg to sit in a room where I taught this. He told me the trip paid for itself in the first two hours. Now, SuperConductor runs this method for you. You'll watch it work live on the presentation. You bring one real ad, subject line, or post you're actually going to send. We run it through the blades together, on September 22. And we'll do a follow-up session on September 29 as well. $199 gets you both live sessions and your first month of SuperConductor. SuperConductor is $199/month thereafter and you can cancel at any time. You also get membership to New RenAIssance, access to Scott Schang, our AI expert, membership in our Circle Community where members help each other 24/7/365…and all the discounts and perks of New Renaissance Club. Plus! SuperConductor will continue to monitor your ads over time. You can set up a custom cockpit to track and suggest new hooks for you as often as you wish. If you don't walk out with something worth testing, tell me. I'll send you double your money back ($398). What would beating your best ad…or email…or sales page headline…be worth to you? [Register Here and let's beat it!] Seize the Day, Perry P.S. If you're spending more than $2,000 a month on ads and you're still running the same control you had 90 days ago, this session was built for you.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

The closest thing to talking to me about your business [short video]

Like having me as an advisor right on your desktop

Mel, Watch my short video here. Last week, a client sent me a packet. Financials. Notes. Recommendations from a handful of other experts.   I fed all of it into my own AI system. Not ChatGPT. Not Claude.   The private one. The one Scott and I built and trained, over months, until it understood how my frameworks interlock. We call it SuperConductor 2.0.    I asked it one question: which of my frameworks apply most directly to this client’s situation?   This is a completely different thing than going to ChatGPT and asking the same question.     Ask ChatGPT the same question twice and you'll get two different answers.    It doesn't have a consistent point of view. It doesn't have a consistent philosophy.   I do.   And when you talk with SuperConductor 2.0 it will be the closest thing to talking to me about your business.    It’s not the same as talking to me in person, directly, of course. But it is as close as you can get.    And MUCH faster.    And with HIPPA-level security.    Watch the video here to find out more. Register for the launch webinar TOMORROW at Noon Eastern.  Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States

Perry Epistle: Recurring dreams

Mel,   For the last three months, I’ve had a couple dozen dreams sort of like these two:   I dreamed I was on a long bus trip. Down on the bus floor I found discarded USB sticks and computer parts. There was a very important cassette tape being used to record sound going on around us.   I wanted to check if it was recording ok. It was running inside the mouth of a cat who got irritated when I pushed the eject / stop button.    But it only had a fast forward button and no rewind button so I put it back in, closed the cat's mouth and kept the tape moving forward.   In another dream...   I left my house barefoot and walked across a large parking lot with dilapidated crumbling ruins of a building with construction fences around it.    At one angle, the evening sun shining through the ruins was especially striking so I tried to get out my camera and backtrack and capture it.    But I could never capture the light that way again.   Over and over, dreams about...    -remembering -capturing  -archiving -preserving -recovering   Yet at the same time, the *containers* are   -transforming -transferring -morphing  -shifting  -adapting   The message seems to be:   “Something important has outlived its original home and needs to be preserved.”    “Something beautiful is now visible because the old structure can no longer block the light."   These dreams are speaking to me about my #1 priority for 2026, The Metamorphosis.   Gathering together 25 years of discovery and re-birthing into a brand new context.   The whole earth is in labor right now. It is a weird time. Nothing is ‘normal.’ Nor is it going to be. It’s Kairos time – a change of seasons.   I’ve been here before. This is not my first time.    There is a culture to be preserved and re-energized.    A long-forgotten detail about the 100 or so people who literally invented what we know today as Internet Marketing, circa 2002-2006.   Most of us paid extremely careful attention to the Old Masters. E. Haldeman Julius. Claude Hopkins. Robert Collier. Eugene Schwartz.    We knew: there is nothing new under the sun.    We knew: history rhymes.    Those who pay it careful attention get to skip the bad parts.    I love the saying in the book of Revelation: “Behold, I make all things new.”    It didn’t say “Behold, I make all new things.”    The old becomes new. It is restored. Reborn.    Sleep with one eye open. And seize the day.   Perry Marshall   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from the Epistles of Planet Perry series. If you’d rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States