Perry Marshall: Live!
Southern California on June 12
Register Here
Mel,
In his insightful book “Alchemy: The Surprising Power of Ideas that Don’t Make Sense” Rory Sutherland points out…
Something clearly went wrong with food in both Britain and America between the 1950s and the 1980s. It came to be considered to be more about convenience than pleasure. It seems astonishing now, but the predictions of the future I read as a child assumed that meals would be replaced by parcels of nutrients consumed in handy tablet form. It was for some reason thought that the purpose of food was to provide the necessary minerals, vitamins, protein and energy, and that the job of the food industry was to supply them in as efficient a form as possible.
Some forward thinking people had defined food's function narrowly, in order to create a rational model of what the food industry should do. In this focus on scale and efficiency, people lost sight of what food is for. While it is, of course, a form of nourishment, it also serves a host of other ends. The proponents of delivering food in pill form had lost sight of the fact that it is enjoyable to eat, and a necessary prop at social occasions. Even if such pills could be produced, it is perfectly plausible that people who ate only such food would be utterly miserable.
This is always the siren song of automation and efficiency.
It happens with every leap in automation.
The Industrial Revolution: "We can replace craftsmen with machines!"
The Internet: "We can replace in-person thingies with online thingies!"
AI: "We can replace…EVERYTHING…with ChatGPT."
Each time, there's a temptation to overreach.
To eliminate things for the sake of elimination.
But the most valuable things are always the ones that cannot be replaced.
The craftsman's eye. The handshake. The succulent meal. The magic of live performances. The brainstorming breakthroughs that never happen on Zooms and webinars.
Business education went through the same transformation. Webinars have become the food pill.
You can consume information in your pajamas. Scalable. Efficient.
But live events can never be replaced.
The breakthrough during someone else's hotseat. The partnership formed at lunch. The confidence from being in a room with sharp people who get it. The sheer human enjoyment of eating, drinking and telling stories together.
The unpredictably productive stuff that ALWAYS happens at great live events.
Strip that away and we might learn some things…but we’d be utterly miserable.
As AI automates everything else, the truly human experiences become MORE valuable, not less.
Join us at the next truly human experience…
Upcoming Perry Marshall Live Events:
- Wednesday, June 3, 2026 – London, England
- Friday, June 12, 2026 – Pasadena, CA
- Thursday, July 23, 2026 – Boston, MA
- Wednesday, September 9, 2026 – Greater Chicagoland Area
[Reserve Your Spot Now]
Get my best answer to your most pressing business challenge – guaranteed.
Seize the year,
Perry
