48 hours: Your YouTube predictability system (live Wednesday)

Mel, Tom Breeze and I are going live to walk through the system that turns YouTube ads from "expensive experiment" into predictable lead generation. Tom's system works because it's designed around how the algorithm actually learns. Not how you wish it worked. Not how Facebook works. How YouTube works. Let me give you a preview with a real case study: The Lead Quality Rescue A coaching business came to Tom with a problem: YouTube was generating leads. Decent volume. Acceptable CPA. But their sales team hated the leads. Show-up rates were terrible. Close rates worse. The economics didn't work. The diagnosis: They were optimizing for cheap opt-ins, not quality signals. Tom rebuilt their conversion definition. Added qualification mechanics. Shifted the campaign structure to optimize for signal quality instead of volume. Result: Fewer leads. But better show rates. Higher close rates. Stronger economics. Predictable CPA isn't just about cost. It's about predictable quality. On Wednesday, Tom and I are breaking down: The "signal ladder" framework (how to teach the algorithm what "good" looks like) How to structure campaigns for learning, not just delivery The creative engine that produces consistent winners without needing "talent" Why your funnel doesn't need to be perfect – just traffic-ready This is for you if: You're done guessing why campaigns work one week and die the next You want to scale what's already working (not start from scratch) You're ready to build YouTube as a durable system, not a one-off test REGISTER HERE   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The real reason your YouTube ads failed (it wasn't the platform)

Mel, Quick reminder: Tom Breeze and I are going live Wednesday, January 21 at 11 AM EST to break down the system that makes YouTube ads predictable. If you've ever said "YouTube doesn't work for us," pay attention to this. When YouTube ads fail, it's almost never because: Your audience isn't there Your niche is too small The platform "doesn't work" for lead gen It's because you built your campaign on Meta logic. You treated YouTube like Facebook with longer videos. You chased precision targeting. You optimized for the cheapest opt-in. And the algorithm had no idea what to do with that. Here's what actually works: YouTube's algorithm doesn't target. It learns. It needs signals. It needs feedback. It needs volume. When you structure your campaigns as a learning system – not a targeting exercise – everything changes. On Wednesday's webinar, Tom and I are walking through: ✅ The "conversion compass" framework (how to make your funnel traffic-ready) ✅ How to set CPA boundaries the algorithm can actually work within  ✅ The creative cadence that turns volatility into consistency  ✅ Case studies from businesses that cracked the code Who should attend: You already have an offer that converts (you're not starting from zero) You want YouTube to become a repeatable, scalable channel You're willing to think in systems, not just campaigns You're ready to commit to doing this properly this time Who should NOT attend: You're still figuring out your core offer You can't handle lead follow-up or sales calls You want someone else to do all the thinking Tom Breeze and I will be there live to answer your questions. REGISTER HERE   Seize the day, Perry P.S. — If you're still running YouTube like it's Facebook, you're fighting with one hand tied behind your back. This webinar fixes that.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Wednesday Jan 21: YouTube ads that actually generate leads (not just views)

Mel,   Most businesses have written off YouTube ads. Does this sound like you… "We tried it. Burned through budget. Got views, but not buyers." Here is the problem with most YouTube advertisers: They weren't running YouTube ads wrong. They were running them with the wrong operating system. They imported Meta logic. They chased cheap CPAs. They treated the algorithm like a targeting tool instead of a learning machine. And the platform punishes you for that. Next Wednesday, January 21 at 11 AM EST, Tom Breeze and I are hosting a live webinar to show you the system that turns YouTube into predictable lead generation – not a branding experiment. It's the exact framework we just published in The Definitive Guide to YouTube Ads – the culmination of 8+ years and $200+ million in tracked ad spend. Here's what we're covering: The 5A System: Acquisition, Aims, Audiences, Ads, Account – the operating system that makes YouTube predictable Why past YouTube failures weren't platform problems (they were system problems) The "signal ladder" that teaches Google's algorithm to find your best buyers How to build a creative engine that produces consistent winners (without being "creative") Real case studies: businesses that went from "YouTube doesn't work" to predictable CPAs This webinar is for you if: You already have an offer that works and want more consistent demand You run a lead-gen or high-consideration business (services, education, professional offers) You want YouTube to become a predictable part of your growth engine You're tired of campaigns that "work then die" This webinar is NOT for you if: You don't have a clear offer or proven way of making sales You're looking for shortcuts or overnight results You're hoping ads will fix a broken funnel Tom and I will be there live. Bring your questions. REGISTER HERE   Seize the day, Perry P.S. — If you tried YouTube before and it didn't work, this webinar will show you exactly why. And more importantly, what to do differently this time.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

I want to increase your leverage in 2026

Dear Mel,   AI is not magic.   It's not a strategy.   AI isn't a business model.   And it's definitely not a substitute for thinking.   AI is leverage...but only when it's applied to the right constraint.   That's why we're running a short survey — 3 to 5 minutes — to understand where you actually are with AI and where it would create real economic lift in your business.   Not theory...or shiny objects...or "here's a workflow you'll never implement."   Real leverage inside the Tactical Triangle: Traffic Conversion Economics Your answers will directly inform how we design our 2026 events, labs, and programs – so we're solving the right problems, at the right altitude, for the right people. Take the AI Survey Here Thanks in advance, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The first live event of the “New Era”

Mel, I'm gathering the tribe in New York, February 10-11, 2026. This will be the very first live event of the "New Era." If you've been with me through AdWords, through 80/20, through Star Principle…SuperConductor is the next chapter.  In early December, we launched SuperConductor. As of this writing, over 70 people have built their AI leverage engines online with Scott and me. We are off and running… "Most of my network… are business owners, they're business leaders — and no one is doing what we (Planet Perry) are doing with AI. Nobody is. They're either using it like a glorified Google, or they have their head in the sand… But they are not doing this. So even if you feel overwhelmed — just that we're having these conversations… we are so far ahead of the vast majority of folks in business.Very few people, if any, are doing this kind of work with AI."  - Jim Spaudling, Roundtable member  And now we're taking it on the road and combining it with Perry Marshall Live for a powerful 2-day event! Tuesday, February 10 - Perry Marshall Live. I give you my best answer to your thorniest business problem. Wednesday, February 11 - SuperConductor Live with Scott Schang. Building your complete Leverage Engine. In person. With the tribe. If you built your system online, come for the expanded functionality, the deeper implementation, and to be in the room where the real magic always happens. If you didn't build it online, you'll be experiencing it live for the first time. Either way, if you don't believe it will profoundly impact the way you do business in 2026, I'll refund every nickel plus 20,000 more nickels for your trouble.  New York City. February 10-11. Register here. Seize the day, Perry     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

What’s constraining your growth going into 2026?

Mel, Most businesses aren't stuck because of 15 things. They're stuck because of one. And usually it's somewhere in the Tactical Triangle: Traffic. Conversion. Economics. I'm building the 2026 seminar around real constraints. Not theories, not trends — the actual friction points you're facing in the field. If you'll take 60 seconds to tell me where your biggest challenge lies, we'll build better tools, tighter frameworks, and smarter strategy — for you. Take the Survey Here Thanks in advance, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459