LinkedIn puts publishers on notice

April 12, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Winds of change blow more briskly through B2B media Flipboard adds 3 million users since launch of personalized magazines LinkedIn acquires newsreader startup Pulse for $90 million Publishers need programmatic scout teams Digg targets Google Reader power users Google's assault on newspaper industry: two charts Content-driven commerce pioneer F+W Media to launch Burda Style USA advertisement E-Media Producer / Product Manager Access Intelligence has an exciting opportunity for an E-Media Producer/Product Manager to be based in Rockville, MD office. The E-Media Producer/Product Manager will work closely with our business leaders and with the Director of Digital Development. Learn more and apply. Winds of change blow more briskly through B2B media A couple of interesting announcements this week, including the merger between ABM and the Software & Information Industry Association, underscore the rapid pace of change that is sweeping through B2B media – and the increasing urgency behind publishers' transition to diversified, digital-driven business models. FULL ARTICLE - eMedia Vitals Flipboard adds 3 million users since launch of personalized magazines Mobile magazine Flipboard revealed today that over half a million personalized magazines have been created on its platform since the launch of the new feature just two weeks prior. During this time, the company also added 3 million new users to its service, bringing its total user base to now 53 million. FULL ARTICLE - TechCrunch LinkedIn acquires newsreader startup Pulse for $90 million In a move that puts all B2B publishers on notice, Linked has acquired Pulse and its 30 million users. LinkedIn executive editors Dan Roth says that LinkedIn "can be the definitive professional publishing platform — where all professionals come to consume content and where publishers come to share their content." FULL ARTICLE - LinkedIn Publishers need programmatic scout teams Executed correctly, a programmatic strategy simply expands the demand pool for a publisher's inventory. Higher demand, higher pricing. Forrester says that as marketers compete for similar audience segments and bid density increases, average CPM prices of exchange impressions will increase from $3.17 to $6.64 by 2017. FULL ARTICLE - Digiday Digg targets Google Reader power users Many journalists relied on Google Reader for their aggregation and curation efforts. Digg sees an opportunity to grab an influential audience, as Google shuts down Reader later this year. FULL ARTICLE - TheNextWeb Google's assault on newspaper industry: two charts The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google's ad revenues are now more than twice what the industry pulls in. These two charts provide a crystal-clear view into this trend. FULL ARTICLE - paidContent Content-driven commerce pioneer F+W Media to launch Burda Style USA F+W Media has struck a licensing partnership with Germany-based Hubert Burda Media. The deal sets up F+W as the U.S. and Canadian publishing and sales operation for what will become Burda Style USA—a digital, e-commerce and print platform for DIY fashion and sewing enthusiasts. FULL ARTICLE - FOLIO advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Is Amazon the sleeping giant of media?

April 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Mobile, social drive highest video consumption Emap CEO: corporate subs to reach 40% in three years Pew study: digital magazines enjoy uptick Is Amazon the sleeping giant of media? 7 secrets of YouTube marketing Tint: an easy way to bring social media feeds to Websites advertisement E-Media Producer / Product Manager Access Intelligence has an exciting opportunity for an E-Media Producer/Product Manager to be based in Rockville, MD office. The E-Media Producer/Product Manager will work closely with our business leaders and with the Director of Digital Development. Learn more and apply. Mobile, social drive highest video consumption Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage twice as much with content, and drove pre-roll ads to account for 82% of all video ad impressions in long-format content. FULL ARTICLE - Media Post Emap CEO: corporate subs to reach 40% in three years Emap, the B2B publisher and owner of Retail Week and Health Service Journal, is not for sale and will instead build a growth-driven business based on multi-platform subscriptions and marketing services, according to CEO Natasha Christie-Miller. FULL ARTICLE - The Media Briefing Pew study: digital magazines enjoy uptick The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine circulation in the second half of 2012, per The Pew Research Center's recent State of the News Media 2013 report. FULL ARTICLE - Media Post Is Amazon the sleeping giant of media? Amazon Media Group offers brands and agencies display ads across its owned and operated sites like IMDB.com and Zappos.com, its devices like Kindle and Kindle Fire, and across the wider Web. The Amazon advantage: a wealth of consumer buying data, arguably the most valuable of all signals, along with the scale of the sixth most-visited site on the Web. FULL ARTICLE - Digiday 7 secrets of YouTube marketing Culled from data on 30,000 businesses, here's what works--and what doesn't--on YouTube. FULL ARTICLE - Inc. Tint: an easy way to bring social media feeds to Websites Tint's platform is designed to help brands create social hubs on top of their digital properties and, in turn, create a deeper level of engagement with their audiences. The idea is that, while there are a number of social media aggregators out there, the average consumer tends to gravitate towards one particular social network and, once there, tends to do their socializing and interacting on that network, rather than switching between them. FULL ARTICLE - TechCrunch advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

UBM Tech drops print entirely to focus on digital and events

April 10, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue As marketers become publishers, how will media brands adapt? Tablet as publishing hub? 'The Atlantic' beefs up its video department UBM Tech drops print entirely to focus on digital and events Google sold Frommer's Travel — but kept all the social media data Medium adds collaboration tools to its publishing platform 'The Nation' boosts digital subs with student campaign eBay hires a VP of data to focus on personalization Facebook widens data targeting, incorporating offline behavior Blurring lines Between Video Ads and Content advertisement Job: E-Media Producer / Product Manager Access Intelligence has an exciting opportunity for an E-Media Producer/Product Manager to be based in Rockville, MD office. The E-Media Producer/Product Manager will work closely with our business leaders and with the Director of Digital Development. Learn more and apply. As marketers become publishers, how will media brands adapt? Much of the discussion around native advertising ignores a larger trend: Marketers going direct to readers and building their own audiences, cutting publishers out entirely except to rent their traffic and push clicks to their own media. How can publishers adapt to this shift? FULL ARTICLE - eMedia Vitals Tablet as publishing hub? Indie publishers such as Bullett Media are using the tablet as a launching pad for new business models. Among its offerings: custom interactive ad development for tablet editions. FULL ARTICLE - eMedia Vitals advertisement Subscription App Publishers Reveal Sales Secrets SpeedDate founder Simon Tisminezky and Popular Science's Mike Haney joined Subscription Site Insider for an exclusive webinar in which revealed the secrets behind their profitable subscription apps on multiple platforms. Watch webinar: $247.00 for non-members, FREE for Members. 'The Atlantic' beefs up its video department Like most media companies, TheAtlantic.com is betting on their video channel. According to Bob Cohn, editor of Atlantic Digital, the channel has posted nearly 1,000 videos in the past two years (some original, many more licensed from the Internet) and will be staffing up over the spring and summer. FULL ARTICLE - The New York Observer UBM Tech drops print entirely to focus on digital and events UBM Tech today announced a restructuring in support of a new approach that integrates online media and live events to engage b-to-b technology communities. As part of the restructuring, UBM Tech is discontinuing all print publishing, folding four underperforming events, shutting down two noncore brands and laying off about 10% of its workforce. FULL ARTICLE - Media Business Google sold Frommer's Travel — but kept all the social media data People wondered why Google sold Frommer's Travel barely nine months after acquiring it in the first place. The answer is that it's keeping a huge number social media followers from sites like Facebook. FULL ARTICLE - paidContent Medium adds collaboration tools to its publishing platform Today, Ev Williams' latest startup, Medium, added some tools to bring people together while they're writing. The collaboration tools are similar to what you'd find in Google Docs, but the key is to work on something to share publicly, together. FULL ARTICLE - TechCrunch 'The Nation' boosts digital subs with student campaign Higher education just got a little more affordable, at least for student readers of The Nation magazine. The brand is offering college students a free six-month digital subscription to the left-leaning political weekly. In the last two weeks, the program has generated more than 1,000 subscriptions. FULL ARTICLE - FOLIO eBay hires a VP of data to focus on personalization We know that eBay has been looking for ways to add personalization to its marketplace and other products and properties but today the company is brining in new leadership to direct this efforts. FULL ARTICLE - TechCrunch Facebook widens data targeting, incorporating offline behavior Facebook officially plans to roll out a new advertiser tool to help advertisers directly target Facebook users based on their offline spending history. The tool marries what Facebook already knows about people's friends and "likes" with vast troves of information from third-party data marketers such as Datalogix Inc., Acxiom Corp. and Alliance Data Systems Corp.'s Epsilon. FULL ARTICLE - WSJ.com Blurring lines Between Video Ads and Content Video used to be the perfect way to showcase a product to a large audience. However, today's consumer is more receptive to storytelling than to product pitches. YouTube's March video ad leaderboard (highlighting the month's brand videos with the top organic and promoted views) is evidence of this shift. FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.