The Stephen King Principle of Persuasive Emails

Mel, Jack born got me on a webinar live with Jason Hornung. I knew nothing about Jason's business and my job was to write an email to convince his prospects to buy - live, on the spot. My first question to Jason: "Give me a live, in the trenches Stephen King recount of your former life as a miserable, unsuccessful insurance agent." (You can listen to our actual conversation here) Why did I ask him that? Well if you've ever read a Stephen King horror novel, you know that Stephen King doesn't tell you "Martin was frightened." He SHOWS you: "The veins bulged on Martin's neck as he regarded the clown's cock-eyed grin and crooked teeth - slime-covered, foul-smelling incisors that had greedily feasted on so many others. Teeth that sensed his own fear and...." The reason people LIKE Stephen King is that it reminds them of their own real life, in a strange yet somehow familiar way. Every customer experiences terrifying Stephen King moments in their life. When you communicate to them that you understand how they feel, they bond with you. So your job is to do what Stephen King does - don't TELL them about those terrifying moments. SHOW them. How do you show instead of tell... in email of all places??? Get a free taste where I show you how, using Jason as an example: http://www.perrymarshall.com/training/lops/lops-free-sample/ Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Hottest Planet Perry offer of the last 12 months!

Mel, ONE webinar provoked more raves than anything else I did all year. Here's a sample of the comments: "I love Perry's total willingness to talk to prospects in the same way they talk to themselves in their dark, pissed-off moments." - Kit Schulte, Seattle, WA "Extremely useful content-watching methodology of eliciting exactly the information you need to tell a story, showing what questions to ask. Questions Perry asked are the questions we can now ask ourselves-template for action." - Jeanne Hurlbert, Baton Rouge, LA "I've always heard that telling stories is important, but you just put it in a structure that helps me see the bigger picture." - Francisco Rodriguez, Inverness, IL "Pulling the background information and infusing that into the email was surprisingly easy to do!" - Peter Brissette, Westminster, CO * You can get a FREE taste at... http://www.perrymarshall.com/training/lops/lops-free-sample/ "Absolutely blown away at how simple I can make my email marketing by using my own horror stories..." - Traci Reuter, Elgin, IA "This has been a fantastic experience. You drew out personal information and created an email with a great call to action without having to go into any detail about the product. I love it." - Steve Crews, Calgary, Canada "I've managed and worked with creatives for 40+ years, ie musicians, singers, graphic designers, painters and craftsmen in leather, wood, clay and metal, etc. ... Perry has demonstrated he is a craftsmen with words ..." - Will Springer, Fletcher, NC "I finally understand that there is a repeatable structure behind an email that is also completely genuine and true. And I can do that." - Nancy Sayre, Emmaus, PA "I've always enjoyed Perry's emails, I've bought from Perry's emails, and to see the thought process behind it, in real time, totally priceless!" - Connor Kelly, Toronto, Canada Get the first hour free at http://www.perrymarshall.com/training/lops/lops-free-sample/ Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

I got nervous when she wanted to watch

"Look Over Perry's Shoulder" email course free taste: http://www.perrymarshall.com/training/lops/lops-free-sample/ Mel, An off the cuff idea someone reeled off in 2012, almost carelessly, turned into a HUGE hit. Planet Perry Members are still raving about it and it's so cool, I'm giving you a free taste. Dan Kennedy hired me to run the summer session of his $26,000 per year Titanium Mastermind group. I was taking "requests." One was from Brittany Lynch, a 25 year old wunderkind entrepreneur who's been following me since she was 15. "Perry, I just want to watch you write an email." That's exactly what I did - and member after member said, "Write one for me too!!!" They learned more about on-the-spot copywriting from watching me do it in one hour than from stacks of copywriting books. I offered this to my own members, via webinar, and they went crazy. Want a free sample? Get it here now: http://www.perrymarshall.com/training/lops/lops-free-sample/  Perry . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Artist, Alchemist or Automated Out? Webinar Today 1PM EST

Mel,     The last time it happened the band was yours truly, Jimmy from Thailand, and John from right here in Chicago. During the lunch break at one of my 4-Man Intensives, we all wandered down to my basement.  I slid behind the drum kit. Jimmy picked up my son Cuyler's  bass, and John strapped on Tannah's electric guitar.    And we just jammed.   No sheet music. No hemming and hawing about, "Do you know the lyrics to this one?" or "What key is that one in?"     Pure improvisation.  Spontaneous art. Creating new connections. Opening up vast new spaces in our brains. Dormant synapses sparked to life and  firing in crazy directions.    Happens quite a bit. Whenever the highest level Planet Perry members get together, there's always a healthy number or musicians, jazz buffs, artists, and even poets.    In fact, I firmly believe that the entrepreneur who will survive the coming Amazonian automation dystopia, will be the entrepreneur who is able to do more than crunch numbers, optimize systems and perfect sales funnels.    They'll be artists. They'll be alchemists. They'll be Renaissance entrepreneurs.    They'll have to be.    And industrial automation futurist, Jim Pinto, agrees. Here's how I know:  While studying up on Jim for our webinar today, I stumbled across the "Poetry of Jim Pinto".    Yup, not only is Jim one of the most respected and sought after speakers and commentators on the state of industrial automation...he's also the "Poet Laureate of Industrial Automation" and writes satirical verse with titles like...   "PC-Wocky" "The Fieldbus Raven" "The Industrial Wireless Quadrille"   He's half Deming, half Shakespeare.    And like the immortal bard, Jim believes             There is a tide in the affairs of men.           Which, taken at the flood, leads on to fortune   We're at that tide now. Amazon's gobbling up the automation future. Will you unleash your alchemist/artist side and ride the flood to fortune or will you wind up automated into oblivion?    Today at 1pm Eastern Jim will share a few “Tiny 1% hinges” that have swung HUGE doors for him, and will for you as well. Tides you can ride to survive the Amazonian flood.    Jim will open up his treasure chest of knowledge and  experience and present directly actionable steps which, if followed precisely, can produce immediate results.   Register Here $19   Ride the tide, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Will You Be Ready When the Drones Attack? Webinar Tomorrow

Technology Futurist Jim Pinto & Perry Marshall Automation Webinar and Q&A December 18, 1PM Eastern, $19 Register Here     Mel,   On my peaceful block here in the Chicago suburbs, the low rumble of the big brown UPS truck is as much a Christmas tradition as the whir of snow blowers clearing the sidewalks.     Heck, my family orders so many items from Amazon that a UPS truck shows up at my door almost 365 days a year. Pretty sure my wife, Laura, knows the delivery guy on a first name basis.    But, according to technology futurist, Jim Pinto, the days of the rumbling brown UPS truck are numbered.    Enter the drone.    You've seen the Amazon Air video. You've seen the "octocopter" getting loaded up at the Amazon distribution center to hummingbird its cargo  right to the eager customer's doorstep.    Very slick. Lots of buzz for Amazon right before the holiday buying season.    But is it the future?    Jim Pinto, says "yes". It may take a decade or so, but Jim believes a drone future is inevitable.    And believe me, Amazon can wait. They have the muscle. They have the big bucks to sit patiently while the FAA works out the regulations. They have the marketing brawn to spend millions on slick advertising to soothe concerns over privacy and safety.    Then, when the green light is given, Amazon will be ready to pounce. Send in the drones.    What will a drone future mean for your business?    As Jim will explain in our webinar on Wednesday, December 18th, Amazon's ability to automate the competition right into oblivion, should be the numero uno concern for every business leader.   For the guys at Walmart, Google, Facebook, Apple, Microsoft...and most of all for you.    Drones are not just about fast delivery. They are about Amazon's ability to own the future.   Last night in a dream I was visited by the "Ghost of Christmas Yet to Come". As the snow fell silently, he raised his bony finger and pointed to the sky. I watched as the octocopter flitted onto our porch and dropped it's little package into Laura's waiting hand. I think I even heard her call it by name.    Will your customers even remember your name ten Christmases from now?    Tune in tomorrow for a visionary, prophetic interview and Q&A session with me and Jim Pinto. Registration fee $19.    Register here.   Carpe Diem, Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here