People magazine launches custom social platform

November 16, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue People magazine launches custom social platform The FT backs down on paywalled blogs Flipboard adds Books section integrated with Apple's iBookstore DataSift teams with Bitly to show what social content really gets clicks 10 things that can destroy an email marketing program Best practices for content marketing advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal People magazine launches custom social platform People magazine is all about people, so it follows that it would launch a social platform for its readers. Called YourTurn, the platform exists within People.com, and works to keep audiences engaged with contests, options to upload and share images and other social content, and opportunities to interact with sponsor brands. FULL ARTICLE - Folio advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. The FT backs down on paywalled blogs Financial Times' website, FT.com, began putting its Money Supply blog behind a paywall in 2010, but recently released it as free content. Audiences will have to provide registration information in order to access the blog, however. Here is a look at FT's strategy. FULL ARTICLE - Reuters Flipboard adds Books section integrated with Apple's iBookstore Here's something to think about: marketing publications within a user's personalized social news feed. That's what Apple's iBookstore is doing within the Flipboard environment, offering book synopses amongst users' content. FULL ARTICLE - paidContent DataSift teams with Bitly to show what social content really gets clicks Media professionals are still figuring out that, when it comes to social media, there is a difference between measuring clicks and pageviews, and measuring Likes and Shares. DataSift and Bitly are partnering to assist in the challenge, offering customers real-time data about which stories are being shared, and which are being read. Companies can then use that information to apply SEO tactics in order to boost clicks. FULL ARTICLE - GigaOm 10 things that can destroy an email marketing program Building your list is important, but equally important is understanding that your list numbers are not finite. You can add to them, and they can just as easily drop off. Here are 10 email marketing mistakes that can quickly shrink your list. FULL ARTICLE - ClickZ Best practices for content marketing While you develop your content marketing strategy, take a look at this report by social agency 360i. One key takeaway: "To be good, the content needs to force people to adjust their views on reality." Here's how. FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

What is ‘native advertising’?

November 15, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The New York Times' Chronicle tool explores how language—and journalism—has evolved Facebook caters to businesses, others with separate news feed Pinterest removes ban on commercial use as it adds business accounts Startup InboundWriter nabs new funds to help media better seduce search engines What is 'native advertising'? Publishers' customer experience mandate advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal The New York Times' Chronicle tool explores how language—and journalism—has evolved The New York Times is using data gleaned from its Chronicle tool to elevate the paper's level of written integrity by spotting language laziness or sloppy writing habits. For example, "signature" appeared in 1,500 NYT articles in 2010. What language patterns do you recognize in your publication's content? FULL ARTICLE - Niemen Journalism Lab advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Facebook caters to businesses, others with separate news feed It seems like social platforms are all about business lately—Facebook, for example, is attempting to make both audiences and advertisers happy with a separate new "Pages Feed" on which users can click to see all promotional posts unfiltered. Here's what Mark Cuban thinks. FULL ARTICLE - CNET Pinterest removes ban on commercial use as it adds business accounts Publishers, Pinterest is open for business. And it's calling itself a traffic driver, with a reported 900% increase in clicks for Allrecipes under its belt. Pinterest's official business accounts acknowledge that businesses have a need for the platform. FULL ARTICLE - All Things D Startup InboundWriter nabs new funds to help media better seduce search engines Startup-to-watch for publishers, InboundWriter, is gearing up to solve this SEO situation. The company's semantic technology claims to analyze your content and suggest ways to tweak it in order to put it at the top of the search heap. This could become part of editorial workflow. FULL ARTICLE - AdAge What is 'native advertising'? Don't be embarrassed. Defining "native advertising" can be as tricky as discerning what someone means when they say, "biweekly." Here are interpretations from 6 media execs. FULL ARTICLE - Digiday Publishers' customer experience mandate Companies in many industries are restructuring their businesses around customer-driven insights. It's time for media companies to join the party and put "customer experience" at the forefront of their decision-making. FULL ARTICLE - eMedia Vitals advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

Instagram a ‘police scanner’ for a demographic

November 14, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Now blogging on Boston.com: Advertisers Android accounted for 72% of smartphone sales in Q3 Google inaugurates its super-high-speed Internet service Instagram a 'police scanner' for a demographic Here's how it looks when big data goes mobile-first Banners on phones: A dog that won't hunt advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Now blogging on Boston.com: Advertisers The Globe's "Insights" program puts a new spin on native advertising by letting local brands syndicate their blogs and other social media content on Boston.com. Dedicated pages include social sharing tools and company information and are optimized for mobile. FULL ARTICLE - eMedia Vitals advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Android accounted for 72% of smartphone sales in Q3 Two findings from Gartner's latest study about hand-held mobile devices mean publishers may want to pay special attention to optimizing for Android smartphones: 72% of smartphones purchased in Q3 were Android devices, and audiences may be holding on to their smartphones for longer so they can focus on purchasing tablets. FULL ARTICLE - TechCrunch Google inaugurates its super-high-speed Internet service Once Google is through with Kansas City, data speeds will be "more than 100 times faster than what most Americans have today," according to the company. Residents are expected to pay $70 per month for the service. For publishers, two things matter: audiences will soon have faster connections for viewing content, and more disposable income from paying less for their network service. FULL ARTICLE - CNET Instagram a 'police scanner' for a demographic The Boston Globe is using Instagram in an innovative way that is yielding valuable demographic data. The paper's "Snap" project displays every Instagram image on an area map, illustrating stories going on locally. Here are 4 audience insights gleaned from Instagram. FULL ARTICLE - 10,000 Words Here's how it looks when big data goes mobile-first All markets are after faster and more convenient ways to make business decisions, including media companies, their partners, and their audiences. In response, brand-new startup Zoomdata says it will focus on mobile first, and analyze data in real time. FULL ARTICLE - GigaOm Banners on phones: A dog that won't hunt BuzzFeed President John Steinberg talking about why audiences don't want display ads in the smartphone environment: "They don't want to be interrupted when they're trying to get to a piece of content." FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.