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Say goodbye to your keyword data |
Google's year-old encrypted-search feature has had a chilling effect on publishers' ability to track organic search referral terms, according to new research from Optify. 'Not provided' referrals now account for almost 40% of traffic data to B2B sites. |
FULL ARTICLE | - eMedia Vitals |
advertisementUsing responsive design to tell stories | This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. | |
Summit's AdvisorOne.com launches paid content product |
Summit Business Media is leveraging its AdvisorOne.com content to offer audiences the research power of Advisor's Professional Library, a "per-use paid content product." Information will include timely updates about the tax code, or relevant legislation. |
FULL ARTICLE | - Folio |
Ad-free Internet for $100? |
Uh-oh, digital publishers—here comes a new subscription service promising to block online ads for audiences. Not that readers would want all that white space, but perhaps now is the time to declutter and aestheticize ad units on your webpages. |
FULL ARTICLE | - Digiday |
Retweeting without reading affects journalism strategy on Twitter |
In case your editors are confusing the two, your publication's retweets do not necessarily equate to click-throughs. But, that doesn't mean that RTs are useless—they can help with marketing your publication's brand, and grow your audience. So publishers should be aware of which tweeted content is meant to grab eyeballs, and which can spread your publication's name around the Twittersphere. |
FULL ARTICLE | - 10,000 Words |
What drives sharing on mobile devices? |
According to a study by Onswipe, mobile audiences are more likely to share content to social networks. So how should publishers leverage this information? Tactics incude making share buttons "tappable". |
FULL ARTICLE | - SocialTimes |
15 must-have collaboration tools for journalists |
With all the information available out there, your writers need to work together in order to get the most out of the content they create. Here are 15 collaboration tools of which they should be aware. |
FULL ARTICLE | - MediaShift |
How to launch a magazine abroad without damaging your brand |
There are a lot of geographical markets out there, and many of them would be interested in your content. Here's how to introduce your publication in another country and, perhaps, language without diluting the brand. |
FULL ARTICLE | - The Media Briefing |
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