Time Inc.’s CookingLight.com sees uptick from social, mobile audiences

February 15, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Time Inc.'s CookingLight.com sees uptick from social, mobile audiences Portals and social undervalued in conversions How to optimize Facebook ad campaigns in 15 minutes per day Podcast: Using historical data to create new news Video ads are soaring — but only 5% are on mobile Podcast: Poynter's Rick Edmonds on paywalls, print days, the economics of newspapers advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Time Inc.'s CookingLight.com sees uptick from social, mobile audiences CookingLight.com enjoyed a 47% YOY increase in UVs last month, thanks to paying attention to what its audience wants. According to Digital Editor Allison Long Lowery, Pinterest plays a large part in that success. Here's how the site is leveraging social and mobile audiences in order to grow. FULL ARTICLE - Folio advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Portals and social undervalued in conversions How are you drumming up new business for your publication? According to a report by Aggregate Knowledge, reaching and consistently messaging new consumers can be most effectively achieved via social media platforms and portals. That means messaging on social networks is reportedly far more effective than participating in exchanges. Here is a breakdown of the numbers. FULL ARTICLE - ClickZ How to optimize Facebook ad campaigns in 15 minutes per day Optimizing your Facebook ads doesn't need to take a huge chunk of your time monthly—if you do a little bit every day. The strategy, called Metrics > Analysis > Action (MAA), focuses on top performers and social retargeting. Here's how it works. FULL ARTICLE - AllFacebook Podcast: Using historical data to create new news While digital media has made news more timely and competitive, it has also resulted in myriad outlets covering the same stories. That means it is up to journalists to find creative ways to discover and share news, including online historical data. In this podcast, TIME Magazine Editor-at-Large Harry McCracken explains how he used Google Patents to write fresh tech stories. FULL ARTICLE - Spark Minute Video ads are soaring — but only 5% are on mobile The number of video ads are increasing rapidly, according to a report by Videology, but mostly on desktops (92%). While this shift in advertising dollars could be good news for publishers, only 5% of video ads are displaying on mobile devices (including tablets). As publishers focus more resources on mobile opportunities, will video ad inventory increase, as well? FULL ARTICLE - paidContent Podcast: Poynter's Rick Edmonds on paywalls, print days, the economics of newspapers US newspaper publishers have seemingly received nothing but bad news lately, but there are some bright spots on the horizon, according to Poynter analyst Rick Edmonds. In this podcast, Edmonds explores how "a combination of paywall, ancillary products, and other strategies" may be the lifesaver that keeps newspapers afloat. FULL ARTICLE - Niemen Journalism Lab advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

The Fastest Path to Total Market Domination

Mel, When your product is matched to the Display Network, Google's capacity to scale your traffic UP is almost frightening.  On Google search, there's no such thing as "going viral" because there's only so many people searching. But on Display Network, Google scans the terrain 24/7 for opportunities to get you qualified customers from more and more sites. You must tame the beast... but when you do, when you hit that "viral" curve on Google Display Network... it's life-changing. Your ads are e-v-e-r-y-w-h-e-r-e. Yes, you attain huge amounts of traffic. But here's the real reason why Display Network is the fastest path to TOTAL MARKET DOMINATION: * 2X conversion = 8X sales.*  That's because better conversions make you able to bid double, and on the Display Network, 2X bids = 4X Traffic. My BRAND NEW Display Network Boot Camp is the most instantly actionable Display Network Training money can buy. We've been planning this for months and this is a GEM. Starts February 26. Scale your traffic up exponentially: http://www.perrymarshall.com/dnbc/ Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Google stands by decision to end tablet-based ad campaigns

February 14, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Google stands by decision to end tablet-based ad campaigns Time Warner considers spin-off of magazines 3 twists on the native ad model Women embracing online magazines on smaller screens Mobile marketing trends: Multiyear strategies, scaled-up investments Event app creation made easier 3 ways to leverage Facebook's 'conversion measurement' advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Google stands by decision to end tablet-based ad campaigns Google's changes to AdWords could be a smart streamlining process, or a way to simplify operations. Either way, publishers now have less advertising control than they did before the revamp. Will ease-of-use be worth it? FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Time Warner considers spin-off of magazines Time Warner is in talks to shed much of Time Inc., the country's largest magazine publisher, according to people involved in the negotiations. Time Warner is in early discussions with Meredith to put most of Time Inc.'s magazines — including People, InStyle and Real Simple — into a separate, publicly traded company that would also include Meredith titles like Better Homes and Gardens and Ladies' Home Journal. FULL ARTICLE - The New York Times 3 twists on the native ad model Native advertising can take many forms, and publishers continue to experiment with ways to integrate brands into their digital properties (and sometimes print as well). Here are three native ad campaigns that feature a little bit of everything – good, bad and ugly. FULL ARTICLE - eMedia Vitals Women embracing online magazines on smaller screens It turns out that women were waiting for a tablet that was easier to carry around, according to Hearst Magazines President David Carey. Carey was commenting on the uptick in female magazine subscribers he claims Hearst is seeing since tablet options have gone from 10-inch to 7-inch screens. FULL ARTICLE - paidContent Mobile marketing trends: Multiyear strategies, scaled-up investments Mobile marketing trends this year include developing a multiyear perspective, and a willingness to seriously invest in technology. Here is a breakdown of these two strategies, including how marketers can take action. FULL ARTICLE - Forrester Event app creation made easier Need an app just for a few weeks, say, leading up to, during, and briefly following your upcoming conference? TapCanvas and Eventbrite are partnering to offer just that, with "disposable, context-specific applications using web technologies like HTML5." Users can leverage easy-to-use widgets in order to build apps without technical know-how. FULL ARTICLE - TechCrunch 3 ways to leverage Facebook's 'conversion measurement' Facebook's new "conversion measurement" feature claims to measure which of your ads result in conversions so that you can focus your resources on those that are seeing success. Here are 3 ways to hone in on this opportunity. FULL ARTICLE - Entrepreneur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

How mobile payments will transform the shopping experience

February 13, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Tablets take off; will media innovation follow? How mobile payments will transform the shopping experience Case study: Native tablet editions outperform flipbooks Surviving the adolescence of mobile advertising B2B companies and marketing automation Infographic: Sizing images on social media advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Tablets take off; will media innovation follow? As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How mobile payments will transform the shopping experience At least some of your audience is accessing your content on mobile devices, right? And chances are your publication is at least dipping its toe into e-commerce. Now turn your attention to mobile payments: key success indicators, how they work, and how you can get started. FULL ARTICLE - ReadWrite Case study: Native tablet editions outperform flipbooks Deciding where to invest your resources when it comes to mobile offerings can be costly and time-consuming. B2B publisher GIE Media learned through trial and error that investing in native tablet editions rather than flipbook apps yielded higher audience engagement results. According to President and COO Chris Foster: "People engage in the native app versions of magazines so substantially more than they engage in flipbook apps. We see engagement of roughly 47 minutes per entrance into the app, which is huge." FULL ARTICLE - Talking New Media Surviving the adolescence of mobile advertising The toughest aspect to mobile marketing is the feeling that you are investing in platforms that could change overnight. Welcome to adolescence of mobile advertising. Here are 3 strategies for finding marketing success on the smallest screens. FULL ARTICLE - Mobile Marketer B2B companies and marketing automation Where is your organization in terms of leveraging marketing technologies? A quarter of Fortune 500 B2B companies have reportedly adopted marketing automation. Are you keeping up? Here are some questions to ask yourself when considering your marketing technology strategy. FULL ARTICLE - ClickZ Infographic: Sizing images on social media While graphic design is absorbing and enjoyable work, any time-saving techniques that can be employed are valuable to your production schedule. This cheat sheet infographic offers sizing templates for images destined for social media platforms. FULL ARTICLE - Entrepreneur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.