Google stands by decision to end tablet-based ad campaigns

February 14, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Google stands by decision to end tablet-based ad campaigns Time Warner considers spin-off of magazines 3 twists on the native ad model Women embracing online magazines on smaller screens Mobile marketing trends: Multiyear strategies, scaled-up investments Event app creation made easier 3 ways to leverage Facebook's 'conversion measurement' advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Google stands by decision to end tablet-based ad campaigns Google's changes to AdWords could be a smart streamlining process, or a way to simplify operations. Either way, publishers now have less advertising control than they did before the revamp. Will ease-of-use be worth it? FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Time Warner considers spin-off of magazines Time Warner is in talks to shed much of Time Inc., the country's largest magazine publisher, according to people involved in the negotiations. Time Warner is in early discussions with Meredith to put most of Time Inc.'s magazines — including People, InStyle and Real Simple — into a separate, publicly traded company that would also include Meredith titles like Better Homes and Gardens and Ladies' Home Journal. FULL ARTICLE - The New York Times 3 twists on the native ad model Native advertising can take many forms, and publishers continue to experiment with ways to integrate brands into their digital properties (and sometimes print as well). Here are three native ad campaigns that feature a little bit of everything – good, bad and ugly. FULL ARTICLE - eMedia Vitals Women embracing online magazines on smaller screens It turns out that women were waiting for a tablet that was easier to carry around, according to Hearst Magazines President David Carey. Carey was commenting on the uptick in female magazine subscribers he claims Hearst is seeing since tablet options have gone from 10-inch to 7-inch screens. FULL ARTICLE - paidContent Mobile marketing trends: Multiyear strategies, scaled-up investments Mobile marketing trends this year include developing a multiyear perspective, and a willingness to seriously invest in technology. Here is a breakdown of these two strategies, including how marketers can take action. FULL ARTICLE - Forrester Event app creation made easier Need an app just for a few weeks, say, leading up to, during, and briefly following your upcoming conference? TapCanvas and Eventbrite are partnering to offer just that, with "disposable, context-specific applications using web technologies like HTML5." Users can leverage easy-to-use widgets in order to build apps without technical know-how. FULL ARTICLE - TechCrunch 3 ways to leverage Facebook's 'conversion measurement' Facebook's new "conversion measurement" feature claims to measure which of your ads result in conversions so that you can focus your resources on those that are seeing success. Here are 3 ways to hone in on this opportunity. FULL ARTICLE - Entrepreneur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.