Time Inc.’s CookingLight.com sees uptick from social, mobile audiences

February 15, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Time Inc.'s CookingLight.com sees uptick from social, mobile audiences Portals and social undervalued in conversions How to optimize Facebook ad campaigns in 15 minutes per day Podcast: Using historical data to create new news Video ads are soaring — but only 5% are on mobile Podcast: Poynter's Rick Edmonds on paywalls, print days, the economics of newspapers advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Time Inc.'s CookingLight.com sees uptick from social, mobile audiences CookingLight.com enjoyed a 47% YOY increase in UVs last month, thanks to paying attention to what its audience wants. According to Digital Editor Allison Long Lowery, Pinterest plays a large part in that success. Here's how the site is leveraging social and mobile audiences in order to grow. FULL ARTICLE - Folio advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Portals and social undervalued in conversions How are you drumming up new business for your publication? According to a report by Aggregate Knowledge, reaching and consistently messaging new consumers can be most effectively achieved via social media platforms and portals. That means messaging on social networks is reportedly far more effective than participating in exchanges. Here is a breakdown of the numbers. FULL ARTICLE - ClickZ How to optimize Facebook ad campaigns in 15 minutes per day Optimizing your Facebook ads doesn't need to take a huge chunk of your time monthly—if you do a little bit every day. The strategy, called Metrics > Analysis > Action (MAA), focuses on top performers and social retargeting. Here's how it works. FULL ARTICLE - AllFacebook Podcast: Using historical data to create new news While digital media has made news more timely and competitive, it has also resulted in myriad outlets covering the same stories. That means it is up to journalists to find creative ways to discover and share news, including online historical data. In this podcast, TIME Magazine Editor-at-Large Harry McCracken explains how he used Google Patents to write fresh tech stories. FULL ARTICLE - Spark Minute Video ads are soaring — but only 5% are on mobile The number of video ads are increasing rapidly, according to a report by Videology, but mostly on desktops (92%). While this shift in advertising dollars could be good news for publishers, only 5% of video ads are displaying on mobile devices (including tablets). As publishers focus more resources on mobile opportunities, will video ad inventory increase, as well? FULL ARTICLE - paidContent Podcast: Poynter's Rick Edmonds on paywalls, print days, the economics of newspapers US newspaper publishers have seemingly received nothing but bad news lately, but there are some bright spots on the horizon, according to Poynter analyst Rick Edmonds. In this podcast, Edmonds explores how "a combination of paywall, ancillary products, and other strategies" may be the lifesaver that keeps newspapers afloat. FULL ARTICLE - Niemen Journalism Lab advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.