How 4 newspaper orgs created new revenue streams

February 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How 4 newspaper orgs created new revenue streams Mobile metrics: Tracking DAUs is not enough Mastering mobile navigation 4 tips to optimize your emails for mobile AdWords conversion tracking vs. Google Analytics goal completions The problems with calculating email marketing ROI advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. How 4 newspaper orgs created new revenue streams Newspapers are generally struggling to remain viable, but there are some that are innovating with new revenue streams. Here are 4, including Santa Rosa's Press Democrat, which offered a physical Media Lab off its office's lobby "to develop and demonstrate digital marketing services for local businesses." FULL ARTICLE - Poynter advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Mobile metrics: Tracking DAUs is not enough Mobile developers may be obsessed with daily active users (DAUs), but there is much more to analyzing mobile metrics for success, according to data from W3i. The first step to standardizing what a DAU even means is understanding mobile users' behavior in the real world, including 5 best practices. FULL ARTICLE - TechCrunch Mastering mobile navigation No matter how brilliant your content, without effective navigation, your site—on any platform—might as well be a barren wasteland. Since much of your audience is accessing your digital content from their mobile devices, here are 7 mobile navigation strategies from which to choose. FULL ARTICLE - .net 4 tips to optimize your emails for mobile More and more of your audience is opening your email messaging on their mobile devices. So have you optimized those messages accordingly? Here are 4 quick tips to consider that cover images, fonts, layouts, and the lack of a mouse on mobile platforms. FULL ARTICLE - ExactTarget AdWords conversion tracking vs. Google Analytics goal completions Mastering Google's metrics offerings can be tricky business, especially if you are unsure about the difference between AdWords conversion tracking and Google Analytics goal completions. Here is a breakdown of the two measurements and how to use them. FULL ARTICLE - Online Marketing Institute The problems with calculating email marketing ROI For years, media companies' digital strategies have hinged on blasting out email newsletters in an effort to drive audiences to their websites. It is of interest to note, then, that more than a third of businesses are unable to calculate their ROI from email marketing, according to a report by the Direct Marketing Association. Here is a look at the problems. FULL ARTICLE - Econsultancy advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.