Dig a deeper moat or get slaughtered. Up to you

Mel,   For the last 5 years or so I've harped on the necessity to dig a "moat" around your business.   What is a moat? It's a DEFENSIBLE proposition.    It's something that your competition can't do or won't do.  Or something your competition can't do or won't do for YOUR ideal customers.  Only you can do it.     So, what is the thing you can do that your competition cannot?    Are you sure?    Because based on what I'm seeing, what Robert Michon and Josh Long are seeing, what McGee is seeing…we're not convinced.    When we listen to entrepreneurs try to communicate what they do that their competitors cannot, we don't hear anything compelling.  Nothing.    "That's not a moat…that's a puddle…they're gonna get slaughtered if they don't deepen that thing."    So, let me ask you again, "Are you sure?"    Without thorough competitive research, you can't be sure you're not wasting time digging a moat that your competition can already sail right across and burn down your castle!   But competitive research can be tedious and time-consuming and expensive.    Enter Scott Schang.  In Power Prism Session 2, Scott Schang will show you how to use Artificial Intelligence tools to know where to dig fast and effectively and affordably.    How to Do Comprehensive Competitor Research & Analysis Fast Conduct meticulous research to "spy" on your competitors' strategies, offers, propositions…and uncover weaknesses you can exploit Quickly compare customer stories and gain invaluable insight into their buying processes. Do you know why your prospects decide to buy from your competition?  You will.  How to Do In-depth 360-Degree Customer Analysis How to execute an examination of your unique customer base How to use your online reviews, "oral histories" and case studies to find out if your messaging matches your customers' values, desires, and bleeding necks.  What are you missing? What dangerous assumptions are you making?  Using A.I. to Quickly Craft a Compelling & Differentiating Story How to merge insights from competitor research and customer analysis to create a compelling narrative…and sales-grabbing offers Highlight your Unique Selling Propositions and distinctive benefits. Carve out a "value gap" between you and your competitors and capture attention and interest like never before.  Plus, we will show you how to get Scott's "AI Power Prism Playbook." A quick and easy-to-follow guide for how to do all this fast and furious.  If you are not using A.I. tools like Scott's to slice all the flab and gristle from your Prime Rib Proposition….you must assume your competitors are.   A Distinctive Selling Proposition that is not distinctive is worthless.    Make sure your moat is deep, wide and uncrossable.    Click here: Launches October 18 If you have a running business, attend the sessions and follow the exercises, this is what will happen:   You will quickly identify the 2-3 biggest levers for making your sales message cut through marketplace clutter like a chainsaw. You will receive a set of A.I. tools and prompts that take your messaging and market knowledge 2-3 levels deeper than what it is now – enabling you to NAIL the passionate sweet spot (or hit the jugular!) You will be able to afford paid traffic that previously eluded you You will experience stretches of earning $1000 per hour, at least an hour or two at a time, before the course is completed.   If all these FOUR things don't happen, you'll get a no-charge consultation with John McGee who will diagnose your problem.   If things are still not working as expected, we'll give you a full refund plus $500 for your trouble.   Click here: Launches October 18   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

This makes me sick…(short video)

Mel,   We are pushing the start date of Power Prism back one week. Why?   Well, I will explain it in this video.     But I'm warning you: I'm going to get in your face.  I'm going to lay out some hard truths as honestly and plainly as I can.    Ignore them at your peril.  Here's the video.    Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The agonizing death of a lukewarm offer

Mel,   There is nothing worse than having a sales message and offer that is allllllllmost right. It's like beating your head back and forth against the sides of your bathtub… Prospects are interested sometimes.  You get the price you're asking for sometimes. You hit your numbers sometimes. It's the slow agonizing death of a lukewarm sales offer.  You can't afford to buy digital advertising because the bid prices are just too high.  It takes many months to break even on a customer when you really need to make money right away or within a few weeks. You're fueling yourself on optimism that never seems to pay off.  You can't afford to hire top talent, so you get people who pretend to work or you get good-hearted, well-intentioned people who try hard, but they don't have the mojo.  You cut prices to get business, or you accept clients that you don't like or aren't a good fit, or you can't really help. It's hard to write ads for a lukewarm offer, so you cook up click bait headlines and cheesy gimmicks, and you feel yucky about it.  You're constantly pulling rabbits out of hats in order to meet your obligations.  There's a long list of things you could do and should do to make your business better, to fix things up, to improve your processes, but you can't afford the staff or the time in order to do them.  You're ashamed because you wanna do things for your spouse and your family like trips or repairs, and you're constantly saying things like, "Well, I think we're just gonna need to drive that 12 year old car a couple more years."  And sometimes you think it'd just be easier to just give up and get a Dilbert Cube job.  That is why we have put together a program called Power Prism, and it is all about nailing it.  Turning a lukewarm offer into a red hot offer that is totally unique in your marketplace.  So it slices through the clutter like a chainsaw.  And we have a very bold promise: Money back plus $500 just for your trouble if it doesn't get you results.  Register today and let's turn your lukewarm offer into a red hot offer that jumps off the shelves and sells… Click here: Launches October 11 @ 1PM Eastern   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459