Mel,
For the last 5 years or so I've harped on the necessity to dig a "moat" around your business.
What is a moat?
It's a DEFENSIBLE proposition.
It's something that your competition can't do or won't do.
Or something your competition can't do or won't do for YOUR ideal customers.
Only you can do it.
So, what is the thing you can do that your competition cannot?
Are you sure?
Because based on what I'm seeing, what Robert Michon and Josh Long are seeing, what McGee is seeing…we're not convinced.
When we listen to entrepreneurs try to communicate what they do that their competitors cannot, we don't hear anything compelling.
Nothing.
"That's not a moat…that's a puddle…they're gonna get slaughtered if they don't deepen that thing."
So, let me ask you again, "Are you sure?"
Without thorough competitive research, you can't be sure you're not wasting time digging a moat that your competition can already sail right across and burn down your castle!
But competitive research can be tedious and time-consuming and expensive.
Enter Scott Schang.
In Power Prism Session 2, Scott Schang will show you how to use Artificial Intelligence tools to know where to dig fast and effectively and affordably.
- How to Do Comprehensive Competitor Research & Analysis Fast
Conduct meticulous research to "spy" on your competitors' strategies, offers, propositions…and uncover weaknesses you can exploit
Quickly compare customer stories and gain invaluable insight into their buying processes. Do you know why your prospects decide to buy from your competition?
You will.
- How to Do In-depth 360-Degree Customer Analysis
How to execute an examination of your unique customer base
How to use your online reviews, "oral histories" and case studies to find out if your messaging matches your customers' values, desires, and bleeding necks.
What are you missing? What dangerous assumptions are you making?
- Using A.I. to Quickly Craft a Compelling & Differentiating Story
How to merge insights from competitor research and customer analysis to create a compelling narrative…and sales-grabbing offers
Highlight your Unique Selling Propositions and distinctive benefits. Carve out a "value gap" between you and your competitors and capture attention and interest like never before.
Plus, we will show you how to get Scott's "AI Power Prism Playbook." A quick and easy-to-follow guide for how to do all this fast and furious.
If you are not using A.I. tools like Scott's to slice all the flab and gristle from your Prime Rib Proposition….you must assume your competitors are.
A Distinctive Selling Proposition that is not distinctive is worthless.
Make sure your moat is deep, wide and uncrossable.
Click here: Launches October 18
If you have a running business, attend the sessions and follow the exercises, this is what will happen:
- You will quickly identify the 2-3 biggest levers for making your sales message cut through marketplace clutter like a chainsaw.
- You will receive a set of A.I. tools and prompts that take your messaging and market knowledge 2-3 levels deeper than what it is now – enabling you to NAIL the passionate sweet spot (or hit the jugular!)
- You will be able to afford paid traffic that previously eluded you
- You will experience stretches of earning $1000 per hour, at least an hour or two at a time, before the course is completed.
If all these FOUR things don't happen, you'll get a no-charge consultation with John McGee who will diagnose your problem.
If things are still not working as expected, we'll give you a full refund plus $500 for your trouble.
Click here: Launches October 18
Seize the day,
Perry
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