The least expensive, least lethal path for Dark Horses

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   If you're banging your head against the wall, trying to make headway in a change-resistant arena, my Dark Horse Disruption course is the least expensive, least "lethal" path you could possibly take. Dark Horse is an education from someone who has "broken through" in AT LEAST three massively change-resistant industries, and lived to tell about it; and assisted not just a handful but hundreds of people make similar breakthroughs in their markets. Here's some of what you'll discover… Session 1: Dark Horse Rules for Breaking Rules: Which rules you can break, and which rules you must follow. This is absolutely positively critical.  Most people murder any chance they might have ever had by transgressing just one… or perhaps dozens… of inviolable rules. In every pioneering effort, there are rules you must break, and other rules that you cannot violate   Session 2: Dark Horse Marketing and Customer Acquisition: A dozen different versions of Guerilla Marketing. Never at any point will this course assume you have buckets of money to throw around. We will always assume you are working with very finite resources.   Session 3: Dark Horse Ideology, with Special Guest Megan Macedo: Megan has developed a story model for artists and innovators that is radically different from the "features and benefits" of the standard marketing playbook. When I adopted her approach I doubled my traction with audiences overnight.   Session 4: Circumventing the Head Trash that can land even the most courageous Dark Horse in the ditch: Many prophets, innovators, and rebels seem positively hell-bent on destroying everything they've worked for in a rash Stupidity Spasm. I came close a few times! I'll show you how to NOT decimate the progress you make.  The road I've traveled is paved with dead bodies, I've got the scars to prove it, and I've got the victories to show I know exactly what I'm doing.  Every world-changing innovator, inventor, leader has somehow or another figured out the secrets this course will reveal.  And now for the first time these are available to you.  You can reap the harvest of my 30 years of struggle, shortcutting so many painful experiences that you can avoid.  Smart people learn from their mistakes.  Wise people learn from other peoples' mistakes. Join me on Wednesday, September 27 @ 11AM Eastern  and let's equip you to CRUSH this most vital of battles. Seize the day, Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Hitting the Fast-Forward Button after Fifty Years of Futility

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   Did you happen to see any videos from this year's Burning Man festival in Nevada? It rained a LOT during the festival.  Now  here in the midwest that would just mean some muddy conditions but nothing that a 4-wheel drive vehicle can't handle.  But on the "playa" in Nevada, which is a dried out lake bed?  Well, rain turns that earth into a very special kind of "mud."  Sticky mud. Mud that adheres to tires, shoes, feet, and makes it more difficult to move the harder you try.  You don't spin your wheels, your wheels get swallowed, caked in sticky earth, and your vehicle turns into a sculpture.  Buried, wedged, trapped. And when things dry out? You basically have huge clumps of cement-like alkaline material that cannot be removed with water! Why am I telling you about the hapless partiers of Burning Man?  Because for years, I felt like I was trapped in the playa.  The harder I revved the gas, the more stuck I seemed to get…  My book Evolution 2.0 devoted two pages to cancer.  I got on podcasts and told hosts: to understand evolution you have to understand cancer; and to understand cancer you need a correct grasp of evolution. Evolution is the key to curing cancer.  None of that attracted any attention. I got nowhere. The more I hustled the more stuck I got.  The field was completely resistant to my ideas…and I had zero "credibility."   So, even though my ideas were sound…I couldn't escape the playa.  Then the Dark Horse started to gallop.  Some of the strategies I had been implementing started to produce some forward momentum… WIthin a year I had become a change catalyst, helping science "insider-outsiders" become more entrepreneurial and marketing-savvy to sell their ideas and solutions.  I discovered anew that this "Dark Horse stuff" could literally change the world, save lives, and defeat the most formidable of mankind's enemies. A road paved with dead bodies has been cleared and tremendous progress and activity now click on at a refreshing pace. What change-resistant, bureaucratic, hidebound, ultraultraconsertive industry or arena are you trying to disrupt?  If you join me in my Dark Horse program, I can guarantee… You'll know how to find a brand new audience that is far more receptive You'll be amazed at the people who will return your phone calls You'll attain publicity, even "fame" in your chosen niche You'll feel traction where once was just spinning wheels You'll surprise yourself with your achievements You'll be filled with new optimism, hope, joy, energy You will get on the phone or email with your new approaches and see TANGIBLE RESULTS within in 30 days Trolls will shut up and disintegrate You silence your critics  You will make money, where before you only threw good money after bad   Yes, I realize those are audacious guarantees.   And this is not for everyone. But if the road to the dark castle you are assailing is strewn with the dead bodies of white knights who have come before you… …and you're willing to try radical new strategies… Dark Horse is for you.   Join here.    Seize the day,  Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

When the path you’ve chosen is strewn with dead bodies…

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   Imagine entering a market where: You're a nobody if you don't have a PhD They won't let you near the microphone, let alone listen to you Your PhD must be in chemistry, biology or physics - preferably from an Ivy League school. Even MD's are viewed with suspicion You have a bachelor's in engineering from the University of Nebraska. (Go Cornhuskers!)   That was me. Smack in the center of one of the most controversial topics on earth.   Right up there with abortion, gay marriage, gun control and immigration.  The landscape is scorched earth.  The field resists change with such stubborn resolve that there's a very famous saying:  "Science advances one funeral at a time."  Changes  Take  Decades. Both sides oppose me. The "right" dislikes me; the "left" would love nothing more than to impale my head on a stick, drench it in kerosene and light a match. Most professionals in the field won't return my emails. I'm in advertising. Most people in this field think marketers are one step above pond scum. I'm a Christian. Many people in this field think Christians are one step below pond scum. Even if everything I say is 100.00% true, most people aren't educated enough to tell the difference. Most of the money comes from the government and is controlled by bureaucrats. Most professionals bearing the requisite credentials who have attempted to do anything like what I'm doing have lost their careers. Got cancelled.  The road I'm on is paved with dead bodies. Fast forward to today… I'm the founder of the world's largest science research prize announced at London's Royal Society, the oldest scientific institute in the world. Nobel Prize winners refer me to their colleagues.  I'm on peer review panels for other professional scientists who work at those same Ivy League schools.  Book Authority ranks my book as one of the 50 most influential biology books.  I just published my first peer reviewed paper. In 2020 I co-founded the Cancer & Evolution Symposium with speakers from Harvard, Oxford, MIT, Yale, Columbia and Johns Hopkins. The resulting organization became a Working Group of the largest cancer research society in the world.  It now has 3500 members with conferences twice a year. I then founded a cancer research foundation, Science Research 2.0, which is funding research aimed at reversing cancer and detecting cancer at Stage Negative One.  All this In a field where little progress has been made in 50 years. Where Stage Four patients are no better off than they were 90 years ago.  This is a Dark Horse success story if there ever was one.  How did I do it?  How can YOU do it in change-resistant markets?  How can YOU do it even if you're a total outsider like I was?  How can YOU do it even if no one is listening to you now? How can YOU do it even if most others who have tried have ended up as roadkill?    How can YOU do it even if you are a lone voice crying in the wilderness and can't seem to get yourself heard?  Find out here.    Seize the day,  Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459