False urgency and scarcity?

Mel, I'm not a fan of false urgency or scarcity. And there is no urgency or scarcity about the recordings of my Equity 2.0 Seminar.  There is an unlimited supply and they will be available 3 months from now, a year from now, 5 years from now.  I won't pretend otherwise.  But neither will I pretend market forces operate on your timeline. Here's what I know from my own clients: Ed Harycki instituted "Star Principle meetings" at Swift Capital, obsessing over shaving milliseconds off loan approval times to become the indisputable and only choice for small business loans.  While competitors took days, Swift approved in minutes.  PayPal bought them for $183 million.  Speed, timing, principles.  Finn Peacock built Network Effects into his solar business back in 2008 – before lead generators had ever heard the term. Like Uber connecting drivers and riders, Finn connected installers and homeowners. Each new installer attracted more customers. Each new customer attracted more installers.  He just sold for life-changing money.  Speed, timing, principles.  The principles always matter. Speed and timing always matter. The 'window' isn't my sales deadline. It's the period when competitive positions are still fluid. Pay very close attention to what I'm about to say… Right now, most businesses don't understand how AI affects their moat.  That creates opportunity for the ones who figure it out first. Finn figured it out first. Ed figured it out first.  This has made all the difference.  You don't have to buy these recordings. The window will close whether you act or not. I'm not trying to rush you. I'm trying to help you see what's already happening. Take your time.  Just don't mistake deliberation for preparation. Moat Mapper, which comes with the recordings of the The Equity 2.0 Seminar, shows you how to apply these same principles to the AI shift. Now. Not later.  See how to position your business before your competitors figure it out. The principles are proven. The timing matters. Find out more and get the recordings here. $500 discount expires today, June 13 at 6pm ET! Carpe diem, Perry   P.S.  Additional discount available for NR12 Yearly members. See all the options here.     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

“Perry, won’t this be obsolete in 6 months?”

Mel,   AI's gaping maw is swallowing businesses faster than we imagined it would 2 years ago, 1 year ago, 6 months ago. Flux and disruption are the new normal.  But here's what has not and will not change: The need for competitive advantages. The importance of customer trust. The power of network effects. The value of positioning. These principles worked before the internet existed. They worked during the dot-com boom and bust. They're working now during the AI revolution. What changes are the tactics. The tools. The specific methods. In 2007, I wrote a Google Ads book. Seventeen years later, 60% of it is still current and relevant. Not because Google hasn't changed – Google changes every day. But because I focused on principles, not procedures. The Moat Mapper, which I unveiled at my Equity 2.0 Seminar, doesn't teach you which AI tools to use.  It teaches you how to identify what makes your business defensible. That diagnostic framework doesn't become obsolete when ChatGPT gets an upgrade. Richard Koch has been teaching Star Principle for 20 years. The specific markets change, but the principle of being #1 in a growing market never does. AI will keep evolving. But businesses will still need moats. Customers will still need trust. Entrepreneurs will still need to understand their competitive position. The entrepreneurs who say 'I'll wait until things settle down' are the same ones who said that about the internet in 1999, social media in 2007, and mobile in 2012. Things don't settle down. They accelerate. The frameworks we teach accelerate with them. Want proof these principles transcend technological shifts? Every successful Perry Marshall client exit – from Finn Peacock's solar business to Mark Riffey's engineering software – used the same core frameworks.  Different technologies, same principles. Find out more and get the recordings plus implementation support here. $500 discount expires today, June 13 at 6pm ET!   The principles are timeless. The opportunity is time-sensitive. Carpe diem, Perry   P.S.  Additional discount available for NR12 Yearly members. See all the options here.     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

“Momentum is building – and it feels good”

Mel, Shirley had been struggling to gain traction in the hospitality industry. Her patented design sells itself when she can show it to the right people.  Aye, there's the rub. Getting in front of the right people.  But after engaging with Moat Mapper… Just a quick update you'll appreciate — had a great initial connection with Leslie (she reps 'reps' in the event world). After a warm convo, she introduced me to several key people, and I looped her in with thank-you notes and a personal follow-up.   Today, she replied — not only grateful, but offering three more intros next week and hinting at a whole file's worth of others she'll connect me to.   This whole flow — the tone, clarity, follow-through — I honestly credit to how I'm using Moat Mapper AI. It's helping me communicate with more heart, precision, and presence. I feel like I'm showing up in my business the way I've always wanted to.   That's the update. Momentum's building — and it feels good. Go, Shirley, go!  Here's a question we get a lot from people who have yet to experience the "Moat Mapper" which Scott Schang and I unveiled at the Equity 2.0 Seminar…  "Isn't this just a glorified AI questionnaire?"  Fair question. I've seen plenty of 'revolutionary tools' that turned out to be glorified surveys. "Tell me about you and I will…tell you about you."  Awesome.  Pass.  The Moat Mapper isn't a questionnaire – it's a diagnostic engine.  The difference matters. A questionnaire asks you questions and spits back generic advice. The Moat Mapper analyzes your specific answers across 24 business dimensions, identifies patterns you can't see, and generates a custom action plan. Think of it like the difference between a health survey ('Do you exercise?') and an MRI that shows exactly where the problem is. Aaron Smith used Moat Mapper twice in one week – once for his existing business, once for a dormant idea. The contrast was so stark, he pivoted his entire focus to the dormant business within days. The ongoing value comes from having a tool that thinks like a consultant but never charges by the hour. You get the Moat Mapper plus everything else we covered at Equity 2.0. Richard Koch on why being #2 guarantees you'll get screwed. Shanyn Stewart's tax strategies that save $60,000+ annually. Jonathan Cronstedt's $2 billion exit playbook. The complete AI-proofing framework that took me 10 weeks to develop. Every session builds on the others. The financing insights make more sense when you understand your moat position. The AI strategy works better when you know your exit timeline. Find out more and get the recordings plus implementation support here. $500 discount expires today, June 13 at 6pm ET! Carpe diem, Perry   P.S.  Additional discount available for NR12 Yearly members. See all the options here.     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The First 2 Hours in Denver Will Completely Transform Your Business Strategy

Join me and Scott Schang for the Denver AI Renaissance Lab, July 17-19. Find Out More Here     Mel,   What if you could completely transform your business strategy in just two hours?   That's what will happen on the morning of July 17th in Denver.   The first two hours of our Denver AI Renaissance Lab aren't just an introduction – they're a complete paradigm shift that will fundamentally change how you view your business forever.   You'll walk away from just these initial 120 minutes with a physical map in your hands – a blueprint showing you exactly how to:   ✅ Put your moat on golden tank treads that literally move as AI evolves, ensuring you're never left behind as capabilities expand   ✅ Choose from FIVE distinct types of digital moats that create powerful network effects, becoming stronger with each new customer or interaction   ✅ Transform from "one size fits all" to "exquisitely personalized" offerings – a shift that consistently 10Xs prospect and customer engagement   ✅ Align AI implementation 100% with your unique marketing DNA, so technology amplifies your strengths rather than diluting your differentiation   ✅ Position your business to thrive while competitors are being wrung out like a dishrag by AI disruption   This isn't theoretical. Scott Schang and I have refined this framework through extensive work with businesses across dozens of industries.   Take Caleb Hayden, CPA, who experienced our Moat Mapper at the recent Equity 2.0 seminar:   "Moat Mapper gave me more clarity in two hours than months of planning on my own. It was the pivot point – from questioning to executing."   Mark Riffey, another participant, saw immediate impact when he tested the insights with his team: "I posted something from the Moat Mapper in our engineering Slack channel just to see what kind of reaction I'd get. Our chief engineer – a thirty-three year old super nerd programmer – got emotional. This guy got six different reaction icons emotional. Wow. That was a really neat byproduct of this process."   We'll spend the first two hours building this foundation together. Then for the rest of July 17th, we'll apply it directly to your business through hot seats and strategic planning.   And if you choose to stay for all three days (which I strongly recommend), we'll take that foundation and build your custom AI engine – a thinking partner trained specifically on your business, your decision-making style, and your market.   You have two options to participate:   Full 3-Day Experience ($3,449) • Complete framework AND custom AI engine development • Transform strategy into implementation • Walk away with tools you'll use daily   Perry Marshall Live Only ($1,499) • Get the complete framework and strategy • Participate in hot seats and strategic planning • Take home the blueprint for implementation   My guarantee is simple: If you don't feel you've received tremendous value by lunch on day one, we'll refund your investment completely. For the 3-day experience, if you're not blown away by day one, we'll refund your entire investment plus $1000 for your trouble.   Due to the hands-on nature of this event, attendance is strictly limited to 30 people.   REGISTER HERE   The AI revolution isn't waiting. In just the past six months, capabilities have doubled. Businesses without strategic moats are already feeling the squeeze with rising marketing costs and declining results.   Will you be ready?   Seize the day, Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

“Perry, how can you have the answer if you don’t understand…

Mel, …the problem yet?" Great question.  And if you're asking this, you're right.  I do not completely understand the AI "problem" yet. Nobody does.  Three years ago, I thought AI was overhyped.  Then in February, I started waking up at 3 AM drenched in sweat. My body was picking up seismic shifts my conscious mind couldn't grasp yet. Here's what I've learned in 20 plus years of entrepreneurship: The entrepreneurs who wait until they "fully understand" a disruption are the ones who get coldcocked by it. In 1999, most business owners had serious doubts about making money on this internet thingy. In 2007, most marketers didn't believe Facebook would ever turn into a viable marketing channel. The pattern: The disruption feels abstract until suddenly it's as concrete as…well…concrete. I'm not asking you to bet your business on AI hype. I'm asking you to look at your own numbers from the last 18 months. Are your lead costs climbing? Are conversion rates dropping? Are prospects less responsive than they used to be? If yes, you're already experiencing the problem – you just don't know what's causing it yet. The Moat Mapper isn't about convincing you AI matters. It's about showing you where your business is vulnerable right now, regardless of the cause. Whether the threat comes from AI, economic shifts, or new competitors doesn't matter.  What matters is building defenses that work against all three. I'd rather you understand your position clearly and decide this isn't for you than stumble blindly into a disruption you never saw coming. The Equity 2.0 recordings give you the diagnostic tools to see your situation clearly. In three hours, you'll know where your business stands. Which parts are bulletproof, which parts are vulnerable, and what to fix first. No theory. No hype. Just a clear-eyed assessment of your competitive position and a roadmap forward. The Moat Mapper alone will show you gaps in your defenses you didn't know existed. Many participants said they got their money's worth in the first two hours. 60-day guarantee. If you don't gain strategic clarity and uncover at least one new opportunity, I'll refund every penny. The entrepreneurs who moved fast during the last three disruptions (internet, social media, mobile) captured disproportionate value. The ones who waited got left behind. Get the recordings here and $500 off through Friday, June 13 at 6pm ET. Carpe diem, Perry   P.S.  Additional discount available for NR12 Yearly members. See all the options here.     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459