Mel,
…the problem yet?"
Great question.
And if you're asking this, you're right.
I do not completely understand the AI "problem" yet.
Nobody does.
Three years ago, I thought AI was overhyped.
Then in February, I started waking up at 3 AM drenched in sweat. My body was picking up seismic shifts my conscious mind couldn't grasp yet.
Here's what I've learned in 20 plus years of entrepreneurship: The entrepreneurs who wait until they "fully understand" a disruption are the ones who get coldcocked by it.
In 1999, most business owners had serious doubts about making money on this internet thingy.
In 2007, most marketers didn't believe Facebook would ever turn into a viable marketing channel.
The pattern: The disruption feels abstract until suddenly it's as concrete as…well…concrete.
I'm not asking you to bet your business on AI hype. I'm asking you to look at your own numbers from the last 18 months.
Are your lead costs climbing? Are conversion rates dropping? Are prospects less responsive than they used to be?
If yes, you're already experiencing the problem – you just don't know what's causing it yet.
The Moat Mapper isn't about convincing you AI matters. It's about showing you where your business is vulnerable right now, regardless of the cause.
Whether the threat comes from AI, economic shifts, or new competitors doesn't matter.
What matters is building defenses that work against all three.
I'd rather you understand your position clearly and decide this isn't for you than stumble blindly into a disruption you never saw coming.
The Equity 2.0 recordings give you the diagnostic tools to see your situation clearly.
In three hours, you'll know where your business stands. Which parts are bulletproof, which parts are vulnerable, and what to fix first.
No theory. No hype. Just a clear-eyed assessment of your competitive position and a roadmap forward.
The Moat Mapper alone will show you gaps in your defenses you didn't know existed. Many participants said they got their money's worth in the first two hours.
60-day guarantee. If you don't gain strategic clarity and uncover at least one new opportunity, I'll refund every penny.
The entrepreneurs who moved fast during the last three disruptions (internet, social media, mobile) captured disproportionate value. The ones who waited got left behind.
Get the recordings here and $500 off through Friday, June 13 at 6pm ET.
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