Hacking AdWords: Quality Score reverse-engineering, Live

Mel,   Quality Score is Google's Judge and Jury about how good your ads, campaigns and landing pages are. Low Quality Score = Burning $100 bills. Most people dispensing Quality Score advice manage 1 or 10 or *possibly* 50 AdWords accounts. Almost none have vast amounts of correlated data from thousands of accounts. Few people are in a better position to reverse engineer Google AdWords, especially Quality Score, than Larry Kim, founder of WordStream. How do you raise your Quality Score, so you get more clicks for less money, more impressions and more love from the Big G? Tomorrow, Larry explains how the machine operates. He'll give you the lowdown, from inside the belly of the beast. Time: 1pm Eastern Time / 12pm Central / 10am Pacific / 19:00 London Date: Wednesday September 11 2013 Register here: https://www3.gotomeeting.com/register/216891350 This webinar is free only if you attend live. The recording will be made available free only to members of Mastermind Club. Mastermind is THEE online private gated community without equal, where you receive highly competent answers to almost ANY marketing question you ask, 24/7/365 - often within minutes. Join Mastermind Perry Marshall           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

So-Much-Easier Offline AdWords Conversion Tracking

Mel,   Which keywords brought you "tire kicker" leads? And which ones landed you $100,000 contracts? If there's a telephone involved (as there always is with a $100,000 contract, and often a $1,000 sale) it's pretty murky. Well now it's much easier to find out. Google AdWords now allows you to "connect the dots" and track offline conversions, with an easy tool. The person gets cookied, a special code gets passed along to you with the cookie, and you can selectively feed that data back into AdWords. This is really useful for B2B lead generation - figuring out where the real buyers come from. Also good for regular commerce, figuring out the same thing - the quality customers vs. the tire kickers. Or even the complainers or serial refunders. Multiple clever applications possible. Details here: http://www.davidnrothwell.com/adwords-conversion-import-10615/ Perry Marshall           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here