The real costs of cookie-blocking

March 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Time's digital birthday party Germany's 'Google tax' law forcing royalty payments for news snippets Reed Elsevier's unsentimental digital transition The real costs of cookie-blocking The banner under threat 15 superb websites with video backgrounds advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Time's digital birthday party Is your publication having fun with digital media? Time is 90 years old, but that doesn't mean the magazine is at all stodgy. In fact, as part of its birthday celebration, Time has released some fun digital content, including an online history slideshow and the ability for its audience to engage with the brand by tweeting their favorite Time covers and profiles with this hashtag: #90YearsofTIME. FULL ARTICLE - Mediabistro advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Germany's 'Google tax' law forcing royalty payments for news snippets At first glance, Germany's 'Google tax' law doesn't seem like such a bad deal for publishers. But what will it do to your content's SEO should this legislation become widespread? Take that concern one step further, and such a law could eventually have an impact on content curation. FULL ARTICLE - GigaOm Reed Elsevier's unsentimental digital transition In order to make digital media work for Reed Elsevier, it has had to make some unsentimental decisions regarding its magazines, including selling Variety. Here is a look at how the B2B publisher might be evaluating some of its determinations. FULL ARTICLE - The Media Briefing The real costs of cookie-blocking Blocking cookies may seem like the right thing to do for online privacy advocates, but cookies are also what makes web searches easier and more productive for users. Here is an argument for why cookie blocking could be a bad idea for both publishers and audiences. FULL ARTICLE - AdAge The banner under threat Not much ruins a website like clutter, especially when your audience is struggling to get to your content amidst an onslaught of display ads. Here is how some media companies are addressing the problem, including Gannett's pairing single ad units with USA Today content. FULL ARTICLE - Digiday 15 superb websites with video backgrounds Are you ready to throw out that boring, static website template and inject your site with interactive elements? For inspiration, here are 15 sites that display eye-catching video backgrounds. FULL ARTICLE - Creative Bloq advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

2 critical (and often missing) elements of a paywall strategy

February 28, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Variety doubles down on digital, drops paywall 2 critical (and often missing) elements of a paywall strategy Southern Living partners with southern-focused social network Get some free New York Times with your Starbucks 6 themes at the MWC set to impact the media News and the new amplification reality advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Variety doubles down on digital, drops paywall Lately, it seems like major consumer publications are all about paywalls—whether to have one, how often to enforce one, and what to give away for free versus what to keep cloistered behind the garden wall. Not so for Variety, as the magazine not only ditches its print offerings, but throws open the gate to its digital content. Here is the strategy behind this move. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 2 critical (and often missing) elements of a paywall strategy Much of the talk of digital meters and other paywall iterations focuses on logistics. But publishers tend to overlook two key elements that extend beyond the paywall itself: promoting it and supporting it. FULL ARTICLE - eMedia Vitals Southern Living partners with southern-focused social network The American South is unique in almost every aspect, which bodes well for Southern Living's niche focus. In an effort to leverage that focus, the magazine has partnered with a southern-focused social network that is already robust in its own right. The result is a double-whammy of relevant content to keep audiences engaged. How can your publication leverage existing online communities in a similar fashion? FULL ARTICLE - Folio Get some free New York Times with your Starbucks Magazine and newspaper publishers are getting creative when it comes to attracting new eyeballs. For example, The New York Times is offering 15 free stories per day to readers using Starbucks' wifi through the Starbucks Digital Network. Have you been thinking about ways to partner your publication in order to gain new readers? FULL ARTICLE - Niemen Journalism Lab 6 themes at the MWC set to impact the media This year's Mobile World Congress in Barcelona is packed with ideas about what's in store for the media business. Here are 6 key themes being talked about, including device convergence and "open" mobile experiences. FULL ARTICLE - Media Week News and the new amplification reality Call it curation or amplification, media outlets are now tasked with creating unique content for their audiences, as well as with choosing and promoting outside content to complement their unique offerings. Here is an argument for why this is not only good business, but an important responsibility. FULL ARTICLE - GigaOm advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Time to tweak The Dish’s metered paywall?

February 27, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Time to tweak The Dish's metered paywall? New ad unit: The sponsored share Publishers see gap in mobile measurement How newsrooms should best handle public data 21 startups, 4 trends for publishers 4 free DIY coding tutorials for the online journalist advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Time to tweak The Dish's metered paywall? Though it is only three weeks old, The Dish's metered paywall model is under scrutiny by Andrew Sullivan as subscriptions slow. Here is how he plans to convert more readers. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. New ad unit: The sponsored share The Atlantic thanks visitors for sharing stories with a pop-up ad. FULL ARTICLE - eMedia Vitals Publishers see gap in mobile measurement For years, publishers have griped about the accuracy of comScore's online measurement numbers, pointing out that its panel-based measurements often differ, sometimes significantly, with their own internal figures. Now, publishers have a new list of gripes, starting first and foremost with measuring the mobile audience. FULL ARTICLE - Digiday How newsrooms should best handle public data Public data has turned out to be double-edged sword for some media outlets, but it remains an important resource for storytelling. If newsrooms treat "every data set...like a human source," will the issues of permanence, accuracy, and consequences fall away? FULL ARTICLE - MediaShift Idea Lab 21 startups, 4 trends for publishers You may hear about tech startups and wonder what they have to do with your publication. Turns out that some can give your team an edge when it comes to mastering trends that affect your business. Here are 4 trends, and 21 startups to help you manage those trends. FULL ARTICLE - AdAge 4 free DIY coding tutorials for the online journalist Sure, you have web developers to do the heavy lifting when it comes to coding, but if your editors don't have some basic coding skills, your editorial operations are grossly bogged down. And in an age when breaking news means the ability to post at any minute, this is paramount to success. Here are 4 coding tutorials to get your writers up to speed. FULL ARTICLE - 10,000 Words advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.