Fortune's 'Trusted Original Content' for advertisers

March 08, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Fortune's 'Trusted Original Content' for advertisers Google's 'adverapp' concept offers standalone functionality Facebook (still) wants to be your 'personalized newspaper' Facebook vs. Twitter: Filtered vs. unfiltered? Knight's Prototype Fund supports data journalism Building a better responsive website advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Fortune's 'Trusted Original Content' for advertisers Where does your publication stand on native advertising? Well, Fortune is taking it one step further by creating exclusive content for its advertisers, through its Trusted Original Content (TOC) offering, that they can display on their own platforms, rather than just on Fortune's. The content will reportedly include articles, videos, and newsletters. FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Google's 'adverapp' concept offers standalone functionality It's all coming together, this concept of native advertising, standalone functionality, and consumer-friendly applications. Google's Volkswagen-branded app for Android functions as an independent destination for consumers on road trips, offers value in the form of tools that streamline those road trips, as well as sharing functions, all the while pulling in fun aspects of Volkswagen's advertising campaign. How can your publication leverage this concept for your advertisers? FULL ARTICLE - TechCrunch Facebook (still) wants to be your 'personalized newspaper' Facebook is great as a social tool, keeping individuals connected, but it just keeps trying to be something it's not—a newspaper. The latest iteration of the platform will reportedly segment content types in an effort to provide more real estate for advertisers. But, this system is dependent on users clicking around those verticals, and with allegations that Facebook is manipulating the content that users see anyway (http://nyti.ms/X2jNRg), is leveraging Facebook actually worth it for magazines and newspapers? FULL ARTICLE - Poynter Facebook vs. Twitter: Filtered vs. unfiltered? It's beginning to look like users have two choices when it comes to choosing Facebook versus Twitter in order to keep up with news: Do you want to have a platform choose what news you see? Or do you want the opportunity to sift through everything in your network and choose for yourself? FULL ARTICLE - GigaOm Knight's Prototype Fund supports data journalism Among the Knight Prototype Fund's new grant winners are projects aimed a helping journalists learn about and tell stories through data. Here are some opportunities for journalists to improve upon data visualization, leverage data in context, as well as a possible "alert that sends...emails when the government is discussing or voting on an issue in their area of interest." FULL ARTICLE - Niemen Journalism Lab Building a better responsive website Using responsive design is just good business, but remember that it is also an evolving practice. To illustrate, here is a case study of building a responsive website with some smart tweaks to the process, including a method called, "designing to the extremes." FULL ARTICLE - Smashing Magazine Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Mag+ takes tablet publishing beyond the 'issue' paradigm

March 07, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Mag+ takes tablet publishing beyond the 'issue' paradigm Why premium Youtube and news don't mix Native advertising and the role of 'brand editors' Align these 3 creatives to drive more conversions Online video: To repurpose or not to repurpose? The chasm between big data and predictive marketing advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Mag+ takes tablet publishing beyond the 'issue' paradigm Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Why premium Youtube and news don't mix Reuters and The Wall Street Journal have ditched the premium YouTube offering, and it probably all has to do with numbers. It turns out that revenue generated from YouTube would not be "sustainable for a working newsroom of a dozen dedicated contractors." Here is an argument for publishers hosting their own video channels. FULL ARTICLE - 10,000 Words Native advertising and the role of 'brand editors' Publishers that are experimenting with native advertising programs may need to invest in a dedicated editorial team to help brands develop, optimize and publish sponsored content. There's an urgency to get this right, as brands invest more in native advertising and other content marketing services. FULL ARTICLE - eMedia Vitals Align these 3 creatives to drive more conversions Do you have a creative optimization strategy? Turns out a reported smart approach is to align 3 types of creative involved in a typical campaign in order to fully optimize the audience experience, including display, landing page, and retargeted display unit. FULL ARTICLE - Search Engine Watch Online video: To repurpose or not to repurpose? The line between media platforms has blurred to such an extent that TV and magazines or newspapers (online) are now swimming in the same advertising pool. For example, there is an argument for repurposing TV ads online. If you should decide to go this route, here are some recommended steps, according to a Creative Best Practices in Online Video Advertising study by digital video advertising company YuMe. FULL ARTICLE - iMedia Connection The chasm between big data and predictive marketing Here's an interesting dichotomy: of members of the Direct Marketing Association surveyed in January, 57% expected analytics to lead them to higher conversion rates, while 60% had no big data strategy. According to Compete's chief research officer, this phenomenon could be attributed to big data's light shining too brightly for day-to-day analysis—and hindering predictive marketing. Here's why. FULL ARTICLE - Compete Pulse Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Washington Post tries sponsored posts

March 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Washington Post tries sponsored posts How Facebook's 20% text overlay policy for ads is enforced Tweets might not reflect public opinion R.I.P. TweetDeck Tracking users across devices Mixing responsive design and mobile templates advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Washington Post tries sponsored posts How does your publication feel about offering sponsored posts? Are you doing it; shunning it? (Let us know @emediavitals.) The Washington Post is the latest publisher to make sponsored content available with its "BrandConnect" offering, which will allow marketers to create content for display throughout the paper's website, as well as utilize its in-house advertising team. FULL ARTICLE - Digiday advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How Facebook's 20% text overlay policy for ads is enforced Not sure how to approach Facebook's 20% text overlay policy? After all, there doesn't appear to be clear-cut enforcement—or does there? Here, Facebook breaks down how the policy for ads is really enforced. FULL ARTICLE - Inside Facebook Tweets might not reflect public opinion It makes sense that opinions trending on Twitter give us insight into public opinion at large. But according to the PewResearch Center, it is important to keep in mind that only a reported 13% of Americans use the platform. What Twitter can do, according to Pew, is shine light on public opinion so that we can dig deeper into the real numbers behind specific trends. FULL ARTICLE - GigaOm R.I.P. TweetDeck Many media companies can certainly be classified as Twitter "power users" since journalists and editors have been leveraging the platform for years in order to promote, search for, and curate content. As Twitter shuts down mobile versions of TweetDeck, those media professionals are going to find real-time tweeting to a shared media handle while in the field more difficult. FULL ARTICLE - ReadWrite Tracking users across devices What would it mean for your company to be able to effectively track your audiences across all of their devices? Emerging cross-channel tracking technologies offer a lot of promise for media and marketing companies, but they are still being fine tuned. Here is a look at where the opportunity stands. FULL ARTICLE - ClickZ Mixing responsive design and mobile templates When it comes to a mobile strategy, your developers not only have to consider smaller screens, but multiple devices, as well. While the two concepts still offer separate design challenges, some developers are working toward a combined solution. Here's a look at a hybrid mobile development work in progress. FULL ARTICLE - CSS Tricks Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.