Mag+ takes tablet publishing beyond the 'issue' paradigm

March 07, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Mag+ takes tablet publishing beyond the 'issue' paradigm Why premium Youtube and news don't mix Native advertising and the role of 'brand editors' Align these 3 creatives to drive more conversions Online video: To repurpose or not to repurpose? The chasm between big data and predictive marketing advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Mag+ takes tablet publishing beyond the 'issue' paradigm Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Why premium Youtube and news don't mix Reuters and The Wall Street Journal have ditched the premium YouTube offering, and it probably all has to do with numbers. It turns out that revenue generated from YouTube would not be "sustainable for a working newsroom of a dozen dedicated contractors." Here is an argument for publishers hosting their own video channels. FULL ARTICLE - 10,000 Words Native advertising and the role of 'brand editors' Publishers that are experimenting with native advertising programs may need to invest in a dedicated editorial team to help brands develop, optimize and publish sponsored content. There's an urgency to get this right, as brands invest more in native advertising and other content marketing services. FULL ARTICLE - eMedia Vitals Align these 3 creatives to drive more conversions Do you have a creative optimization strategy? Turns out a reported smart approach is to align 3 types of creative involved in a typical campaign in order to fully optimize the audience experience, including display, landing page, and retargeted display unit. FULL ARTICLE - Search Engine Watch Online video: To repurpose or not to repurpose? The line between media platforms has blurred to such an extent that TV and magazines or newspapers (online) are now swimming in the same advertising pool. For example, there is an argument for repurposing TV ads online. If you should decide to go this route, here are some recommended steps, according to a Creative Best Practices in Online Video Advertising study by digital video advertising company YuMe. FULL ARTICLE - iMedia Connection The chasm between big data and predictive marketing Here's an interesting dichotomy: of members of the Direct Marketing Association surveyed in January, 57% expected analytics to lead them to higher conversion rates, while 60% had no big data strategy. According to Compete's chief research officer, this phenomenon could be attributed to big data's light shining too brightly for day-to-day analysis—and hindering predictive marketing. Here's why. FULL ARTICLE - Compete Pulse Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.