Major AdWords update: Enhanced Campaigns - Today 11am Eastern

Mel,   The new "Google AdWords Enhanced Campaigns" is a huge mixed bag. If you do nothing, it is almost certainly bad for you. Here's why. Google is mixing PHONE traffic with computer traffic. If you deliver pizzas, that's probably great. If you're a dentist, that might be fine too. If what you sell costs north of $100, if you're e-commerce or if you sell something that involves *thought* on the part of your customer - it's almost always bad. Along with the badness is some goodness. You have increased flexibility in all kinds of areas. If you snooze, you lose. Today at 11:00am I'm recording a webinar with David Szetela. We are going in depth about AdWords Enhanced campaigns. All the features and possibilities, with very specific experience about what is working and what is not. Cost is $30. Whether you attend live or not, you get the recordings and all David's handouts and resources. It is free to all Mastermind Club members - login details in the Member's Area. If you spend any significant amount of money on Google it will be a mistake to pass this by. Register here: http://www.perrymarshall.com/training/enhanced-campaigns/ Perry Marshall           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

De-Constructing Google Enhanced Campaigns: Thursday

Mel,   AdWords "Enhanced Campaigns" has now been with us 2 weeks. Suddenly Google is a different world. If you're not hip to all the changes you're losing money. Probably a LOT. Not just because of Google's land-grab, but because of *new opportunities that did not exist before.*   Big Winners - Big Losers.   Thursday I'm doing a webinar with David Szetela, author of "Pay Per Click Search Marketing: An Hour a Day." He's a long time friend of Planet Perry and highly skilled AdWords strategist.   If you are spending more than $500/month on AdWords, you have a responsibility to your bank account and the pulse of your business to attend. Live or recorded, either way you need this.   The webinar is $30. It is free for Mastermind Club members.   Register at http://www.perrymarshall.com/training/enhanced-campaigns/   David will expose:   -Specific Enhanced Campaign settings that will spell success -How to profit from Mobile in the new Enhanced world -"Where did my Geotargeting and Dayparting go?" -Increase your phone calls with new Call Extensions -New Enhanced Sitelinks: more screen real estate … plus 5x the ad text! (This makes your ads far more magnetic) -Ad Scheduling to get the right messaging in front of customers – wherever they are -More intelligence with enhanced reporting options -Speed-enhancements in the AdWords Editor   David will deliver free whitepapers, spreadsheets and bonus material for you.   This material will be recorded and available to buyers and Mastermind Club members.   Cost is $30, free to Mastermind Club members. Register at   http://www.perrymarshall.com/training/enhanced-campaigns/   Perry             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here