How to Win the Facebook “Blood Sport”

People are walking down the street, banging into light poles because their faces are buried in Facebook.

Mel, People are walking down the street, banging into light poles because their faces are buried in Facebook. Therein lies your opportunity. The most precious commodity in the world is attention and Facebook is monopolizing it and chomping at it like a hungry beast. The average American spends five hours per day on their smartphone and over 60 minutes on Facebook, according to a study by Provision Living. Wherever you are right now, look up and someone around you is probably on Facebook. The 4th Edition of The Ultimate Guide to Facebook Advertising, (available Oct. 27, pre-order here), is about how to get in front of those people, convince them to open their wallets, and then dominate markets because you're better at this game than all your competitors. But be warned that Facebook Ads are a serious game. It's a blood sport—not something you just casually dabble in. If you get really good at it, it's a $1,000-per-hour skill. It gives you the ability to move mountains and nations. You can literally create cultures and movements at will. But if you're just going to goof around with it and create some basic ads or try a few experiments—forget it. Go waste your money some other way because 90 percent of advertisers merely dabble with it and then Facebook ads amount to nothing more than an expensive tax write off. But if you're going to take this game seriously, then buy this book. Seize the Day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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