Perry Marshall Minute: The Ice Church at the Bottom of the World

But what was it, really?

Mel, As I looked out from the boat chugging through the slushy waters off the coast of Antarctica, I saw a long, flat iceberg. It was more than a half-mile long. Hard to tell exactly how long from my vantage point. But at the farrrrrr end of this long flat berg, was a… church? I rubbed my eyes, squinted, pointed it out to others. Of course, it wasn't a church. You don't build churches or anything else on icebergs. And if you construct even a temporary edifice, you're not going to put it at the VERY end of the berg where it meets the water! But, as you'll see in the photo I'll reprint in the March New Renaissance Club newsletter, it sure looks like a church. Everyone I've shown it to has said, "It's a church" or "it's a house." But what was it, really? Just part of the iceberg. The remarkable thing about Antarctica is the endlessly creative, beautiful, and yes, colorful patterns the wind, the water, and the sun carve into these ice sculptures. If you've never been to Antarctica, you might think it's just boring white as far as the eye can see. And maybe if you go in the dead of winter, it is! But when you go when I went (summer in Antarctica…23 hours of daylight)...you see a hundred and one shades of blue. Gloriously, awesomely, breathtakingly gorgeous. I still get choked up thinking about it now several days later. Why am I telling you this? I'm still figuring that part out. And I'm sure I will be for days, weeks, months. And you'll hear more about it over that time, especially in the newsletter. But it has to do with adventure, seeing beauty where you did not expect it, experiencing the holiness of nature, the profundity of immersion experiences, why you must push into places that others will not...and meeting fellow adventurers who "get" you along the way. I hope to meet you along the way someday. Much more on this to come. Stay tuned. Click here to join New Renaissance Club and get next month's print newsletter delivered to your door. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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The time of the little teams and small flocks has come

We will bring all our wisdom, intellect and even love to bear on this problem.

The Summit with No Name April 19-22, Chicagoland Save $1,000 if you register before March 1st (New Renaissance and Roundtable save even more!) Request Access Here (login required) Mel, One of the best books I read in 2021 was Run with the Horses by Eugene H. Peterson. It's about struggling for what is right, persevering, and what it means to be truly human. As an introduction to one of the chapters, he quotes Jacques Maritain in what could be the rallying cry for my "Summit with No Name" coming in April… "It is more than ever the task of the little teams and the small flocks, to struggle most effectively for man and the spirit…to give the most effective witness to those truths for which men so desperately long and which are, at present, in such short supply. For only the little teams and small flocks are able to muster around something which completely escapes technique and the process of massification…which is the love of wisdom and of the intellect and the trust in the invisible radiation of this love. Such invisible rays carry far; they have the same kind of incredible power…that atomic fission and the miracles of microphysics have…" -Jacques Maritain April 19-22 in the Chicago area, I'm assembling a little team, a small flock of the savviest "rebel" marketers I know to attack the biggest problem our world faces: The hegemony of the Big Four and their unprecedented power over entrepreneurs like us. We will muster around something that will completely escape the process of massification by the Big Four. We will bring all our wisdom, intellect and even love to bear on this problem. We will struggle for and give witness to the truths which are at present in such short supply. And we will reveal some incredibly powerful insights that will rival the "miracles" of the early days of online marketing. Our small flock is already up to 20 .... maximum is 50. Read the event letter here and join our little team. (login required) And if you register before March 1st, you'll save $1,000…$2,000 if you're a New Renaissance Club member. Seize the Day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: Newsletter Change Coming…

We are not sure exactly when, but it will happen

Mel, For 20 years New Renaissance Club members have received access to all the newsletters I've ever written…and access to all the recordings of New Renaissance Club webinars we've done over the years. They are all in the archives available to every member. TWENTY years' worth of insights, advice, stories, wisdom, and principles. If that's not worth the investment in the Club, I don't know what is. But I have bad news. The archives are going away for new members. We are not sure exactly when, but it will happen. The good news is that current members, (and those who join New Renaissance Club before we make the change), will retain access to the "archives" as they always have. After that, new members will only get access to that month's newsletter (and, of course, all the other great parts of NR Club…the forum, the memos calls, the call-in days, the big discounts on my programs and live events). And today's the last day to sign up for this month's newsletter before it goes to print. What's the lesson for you in this email? Do you have content you created in the past that is very valuable? Are you undervaluing it? Can you add more scarcity and urgency? That's what I'm going to do with my archives. I should have done it 20 years ago. But I'm still learning too! Click here today to join New Renaissance Club and get this month's print newsletter delivered to your door. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: 7 Valentine’s Day Wishes for Entrepreneurs

Here are 7 gifts I hope you receive from your time in Planet Perry…

Mel, Today is Valentine's Day. It's also MamaLaura's (my wife) birthday. Lots of pressure on ol' Perry today! I admit I'm not the greatest gift giver, but I'm trying to get better. Here are 7 gifts I hope you receive from your time in Planet Perry… That you will wake up every morning excited and motivated to live your life. If you're not springing out of bed ready rock, ask yourself why not. Then ask what you can do to fix that. That you will hear from the "muse" and cultivate your listening ear. Whatever you call it - God, higher power, universe - I hope you hear from it every day. That you never lose touch with the ones who need your help the most. Don't let the System seduce you into ignoring them. There are "widows and orphans" who need your help. Help them. That you get to know and love yourself better every day. What makes you YOU. What brings you joy. What you are especially created to do. Your superpowers. The tools in your tool belt that will help you change your world. That you will develop the ability to ignore the ever-increasing, incessant, trivial, brain- and soul-sucking distractions that clamor for your precious attention every day. That you may have a peace which passes understanding. That you stretch yourself into new, fascinating, mind- and heart-expanding experiences, people, disciplines, skills, lands, and fields of study. That you will be a true New Renaissance person. That you will know you are living the story you will one day tell. Yours is an epic, thrilling, meaningful life. The peaks you scale and the dragons you slay will be a comfort, lesson, and inspiration for those who know you. This is what New Renaissance Club is all about. If our businesses do not help us do these things, then what's the point? Happy Valentine's Day. Oh, and my final wish for you is that you will… Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: My Main Marketing Obsession

The 95/5 Problem

Mel, My main marketing obsession lately is the 95/5 Problem. The fact that 5% of the advertising platforms control 95% of the traffic. AND they have Network Effect. You can't live with them, and you can't live without them. I've been talking to the sharpest marketing, traffic, and advertising people I know about this. And one thing that is already very clear is: There is no one magic pill for this problem. One of the experts has what I believe is ONE of the solutions. He showed me in depth how to rent email lists in any niche under any circumstances. How to get people who have significant, engaged email audiences to mail for you. This is NOT an affiliate model and is thus much easier to pull off. There is a very large (and in some cases almost limitless) amount of traffic available through this channel. I estimate that fewer than 5% of online marketers are doing this. And for most online marketers' email is your lifeline. You need to know this. It's 80/20…not 95/5. There are advantages to 80/20… Online marketers have gotten super comfy with "I log into an account interface, I start bidding on stuff, here comes the traffic. I can do it in my basement, and I don't have to talk to anybody." They are addicted to the ease and anonymity. But that is 95/5, which is inherently fragile. All 95/5 systems shatter and break. They either work or they don't. No middle ground. But 80/20 systems are mostly analog and less fragile. They don't usually shatter. They bend. Attendees of my April "Summit with No Name" will hear all about the email strategy and all the other 80/20 solutions to the 95/5 Big Brother problem. If you'd like to receive information about this event, the best way is to join New Renaissance Club. Click here to join before February 15th to get the latest newsletter before it goes to print. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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