The politics of publisher redesigns

April 26, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The politics of publisher redesigns New York Times adds newsroom analytics team Social tools enable 'in the moment' marketing Startups serve 'big data' to smaller businesses Betaworks acquires 'read-it-later' platform Instapaper SpinMedia buying Vibe magazine, sans print advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. The politics of publisher redesigns The redesign process tends to be a giant mess. The worst of publishing design smacks of newsroom politics, more about the pay grade of the participant (and his or her whims) than it is about the the user experience and aesthetics. It doesn't have to be that way. FULL ARTICLE - Digiday New York Times adds newsroom analytics team The New York Times has added a newsroom analytics team to establish a better understanding of how editorial content is consumed. With a dedicated analytics team for editorial, the aim is to help the newsroom "make data-driven decisions" where appropriate. FULL ARTICLE - Journalism.co.uk Social tools enable 'in the moment' marketing How close can a marketer get to real time? Social marketing platforms aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Announcements this week from Salesforce.com, Adobe and a startup called Blab promise to help advertisers react to - or even predict - trending topics more quickly. FULL ARTICLE - ClickZ Startups serve 'big data' to smaller businesses Venture capital dollars are pouring into a new class of startups that provide data services to small and mid-sized companies. Their goal, in a nutshell, is to automate tasks once assigned to a data scientist or teams of technologists, making big-data capabilities possible for smaller companies. FULL ARTICLE - Ad Age Betaworks acquires 'read-it-later' platform Instapaper New media incubator and venture firm Betaworks has acquired a majority stake in Marco Arment's read-it-later platform Instapaper, the companies announced Thursday evening. Betaworks' acquisition of Instapaper fits with the firm's strategy of investing in both short and long-form content. FULL ARTICLE - paidContent SpinMedia buying Vibe magazine, sans print SpinMedia is buying Vibe, the 20-year-old hip-hop and R&B magazine, from a consortium led by Intermedia and Ron Burkle's Yucaipa Companies. It plans on ending Vibe's print run in the coming months, and will add Vibe.com to its roster of 40+ pop culture and music sites. This will be bad news for some of Vibe Media's 52 employees, who are being told today that layoffs will accompany the change of ownership. FULL ARTICLE - All Things D advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Microsoft tablets show signs of life while phones don't

April 25, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Microsoft tablets show signs of life while phones don't Benchmarking your Facebook influence with Wolfram Alpha Good news for publishers focused on quality over quantity How to maintain hierarchy through content choreography Newspaper Reporter Beats Out Lumberjack, Soldier as "Worst Job of 2013" 5 ways publishers screw up in mobile A first? Zillow to conduct quarterly earnings Q&A via Facebook and Twitter advertisement 5 disruptive digital revenue models T here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Microsoft tablets show signs of life while phones don't Microsoft may not be talking about how many of its Surface tablets it has shipped or sold since the Surface RT launched in late October. However, a report claims that three million Windows-based tablets shipped worldwide in the first quarter of 2013. FULL ARTICLE - Neowin Benchmarking your Facebook influence with Wolfram Alpha More than a million people have now used Wolfram|Alpha Personal Analytics for Facebook. Many have donated their data to create a massive data set that can be used to extract insights into the generations variations in social media use. FULL ARTICLE - Stephan Wolfram Good news for publishers focused on quality over quantity Agencies say they are looking more carefully at exactly how publishers are attracting the audiences and generating the ad impressions they claim. Often the numbers don't quite add up, they say, and they're getting more savvy at spotting when and why. FULL ARTICLE - Digiday How to maintain hierarchy through content choreography As a layout changes from a widescreen to a tablet to a smartphone, the number of columns is usually reduced from three or four down to one. The typical and easiest solution is to drop the columns one by one and stack them on top of each other. FULL ARTICLE - Smashing Magazine Newspaper Reporter Beats Out Lumberjack, Soldier as "Worst Job of 2013" Ouch! CareerCast.com cited "ever-shrinking newsrooms, dwindling budgets and competition from Internet businesses" among the factors making newspaper journalism jobs the nation's worst. FULL ARTICLE - Slate 5 ways publishers screw up in mobile the future is mobile, and the future is now. And yet many publishers, which are seeing well over a quarter and up to 50 percent of their traffic from mobile, are still screwing up. FULL ARTICLE - Digiday A first? Zillow to conduct quarterly earnings Q&A via Facebook and Twitter Blazing a trail for social media channels and earnings reports, the Seattle company said today that it plans to start conducting earnings questions-and-answers on its Facebook and Twitter accounts, in addition to its traditional earnings webcast — taking advantage of new SEC guidelines for disclosing material information on social media channels. FULL ARTICLE - GeekWire advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

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63% of advertisers say brand marketing spending will increase in 2013

April 24, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Publishers need to get their apps in gear 63% of advertisers say brand marketing spending will increase in 2013 NYTimes lowering paywall for video franchises Video, RTB show breakout revenue growth The Platform Media era Churnalism: separating journalism from press releases Adobe wants to predict your Facebook post's popularity Tim Cook hints Apple won't release new products until fall advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Publishers need to get their apps in gear Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. FULL ARTICLE - eMedia Vitals 63% of advertisers say brand marketing spending will increase in 2013 A Nielsen study found that 70 percent of brand marketers will increase their usage of social media in 2013. About 69 percent also said they would use more mobile advertising this year, while an additional 64 percent said they would be increasing their usage of video advertising. FULL ARTICLE - ClickZ NYTimes lowering paywall for video franchises he New York Times is no longer restricting non-subscribers' access to its video content. The move, which comes as the Times tightens other parts of its paywall, is part of the paper's plans to expand its brand in the video space. FULL ARTICLE - paidContent Video, RTB show breakout revenue growth Data from SMI shows that overall digital continues to grow as a percentage of big agency buys, and now represents about 25 cents for every dollar spent by the biggest shops. If you include search in the exchange-based bucket, then direct buying of digital media may now be the minority of digital media purchased by the big holding companies. FULL ARTICLE - Media Post The Platform Media era Betaworks CEO John Borthwick discussed how real-time marketing; how media companies are addressing consumers' shortened attention spans; and how "big data" falls into the overarching theme of the democratization of media. FULL ARTICLE - Digiday Churnalism: separating journalism from press releases Everyone has been in contact with lazy journalism — whether its one article looking a bit too full of market-speak or a group of articles using the same descriptive terms — but it's always been very difficult to suss out whether it's a coincidence or a purposeful cut-and-paste job. Sunlight Foundation, a non-profit focusing on governmental transparency, has decided to tackle the problem head-on with its new website, Churnalism. FULL ARTICLE - 10,000 Words Adobe wants to predict your Facebook post's popularity Adobe is announcing new predictive capabilities for Adobe Social — capabilities that should be particularly helpful to marketers wondering why some social media posts take off while others fall flat. FULL ARTICLE - TechCrunch Tim Cook hints Apple won't release new products until fall Maybe your mobile team/guy can finally take some vacation this summer since Apple's CEO Tim Cook suggested during the March quarter earnings call Tuesday that the company will not be releasing any new products until the fall. "Our teams are hard at work on some amazing new hardware, software and services we can't wait to introduce this fall and throughout 2014," Cook said. FULL ARTICLE - Mashable advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.