The politics of publisher redesigns

April 26, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The politics of publisher redesigns New York Times adds newsroom analytics team Social tools enable 'in the moment' marketing Startups serve 'big data' to smaller businesses Betaworks acquires 'read-it-later' platform Instapaper SpinMedia buying Vibe magazine, sans print advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. The politics of publisher redesigns The redesign process tends to be a giant mess. The worst of publishing design smacks of newsroom politics, more about the pay grade of the participant (and his or her whims) than it is about the the user experience and aesthetics. It doesn't have to be that way. FULL ARTICLE - Digiday New York Times adds newsroom analytics team The New York Times has added a newsroom analytics team to establish a better understanding of how editorial content is consumed. With a dedicated analytics team for editorial, the aim is to help the newsroom "make data-driven decisions" where appropriate. FULL ARTICLE - Journalism.co.uk Social tools enable 'in the moment' marketing How close can a marketer get to real time? Social marketing platforms aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Announcements this week from Salesforce.com, Adobe and a startup called Blab promise to help advertisers react to - or even predict - trending topics more quickly. FULL ARTICLE - ClickZ Startups serve 'big data' to smaller businesses Venture capital dollars are pouring into a new class of startups that provide data services to small and mid-sized companies. Their goal, in a nutshell, is to automate tasks once assigned to a data scientist or teams of technologists, making big-data capabilities possible for smaller companies. FULL ARTICLE - Ad Age Betaworks acquires 'read-it-later' platform Instapaper New media incubator and venture firm Betaworks has acquired a majority stake in Marco Arment's read-it-later platform Instapaper, the companies announced Thursday evening. Betaworks' acquisition of Instapaper fits with the firm's strategy of investing in both short and long-form content. FULL ARTICLE - paidContent SpinMedia buying Vibe magazine, sans print SpinMedia is buying Vibe, the 20-year-old hip-hop and R&B magazine, from a consortium led by Intermedia and Ron Burkle's Yucaipa Companies. It plans on ending Vibe's print run in the coming months, and will add Vibe.com to its roster of 40+ pop culture and music sites. This will be bad news for some of Vibe Media's 52 employees, who are being told today that layoffs will accompany the change of ownership. FULL ARTICLE - All Things D advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.