10% of the players get 90% of the clicks. The rest fight over the scraps.

Mel,   I just talked to Richard Stokes of AdGooRoo.com. Rich monitors 40 million keywords and scrapes the ads, analyzing 40 billion dollars of Google's clicks. 75% of the clicks come from 10,000 advertisers. It's not 80/20, it's 90/10. 90% of the traffic goes to less than 10% of the players. It's true on Bing too. "Hey wait a minute," you say. "I thought the Internet was a level playing field." It is. Everybody has access to the same experts, same tools, the same browsers, same computers, same everything. Anybody can spend 5 bucks, open a Google account and get started. But here's the thing: 80/20 inequality is created by feedback loops. On the Internet, the feedback loops spin so much faster, victory tilts in favor of the winners. Fast. ON THE INTERNET, WINNERS WIN BIG. The losers get nothin'. In the brick and mortar world, if you can get 30-40% market share, you're Superman. But on the Internet, Superman gets 80-90% market share. Just look at Google. Or Amazon. or Ebay. These companies completely dominate their space. You can too. ---> You are going to either win big or lose big. <---- And there is not much in between. I don't make up the rules, I just tell you what they are. You are either committed to mastering online advertising or you're not. You either pay the price of success or you go home with your tail between your legs. Perry Marshall AdWords Boot Camp thoroughly equips you to be THEE Top 1% player in your niche. The Alpha Dog. Register now for $999 and start mastering AdWords today: http://www.perrymarshall.com/digital-awbc/         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here