Justifying smartphone PPC spend as tablet results soar

January 18, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Facebook rolls out bigger link previews in news feed Vice Media straddles the line Community-based The Accessibility Project launches BPA's rule changes for digital reporting and shared media channels Justifying smartphone PPC spend as tablet results soar How to cultivate a content culture at your company advertisement Your business. Our passion. Publishers Press partners with our customers. From print and distribution to our digital solutions that include digital editions and ContentXpress - we are the publishing partner. Additionally, our in-house software, PICA, allows the publisher to create electronic job instructions, plan ad and editorial placements, generate estimates and manage your budget. Because our focus is on content sharing, customers can be sure our research and investments are going toward innovations that directly benefit their business. Visit www.pubpress.com today. Facebook rolls out bigger link previews in news feed Publishers that want to take advantage of Facebook's new, larger links previews should be sure to upload large, hi-res images, and tag them accordingly, with their content. Facebook will reportedly "automatically down-sample and crop them for people based on the device they're using." Primary link images will now be 154 x 154 pixels rather than 90 x 90. FULL ARTICLE - AllFacebook advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Vice Media straddles the line Marketing services has been a line that some publishers have chosen to cross over the past few years of digital disruption. But many of those have been large publishers like Condé Nast. So how can a smaller publisher compete? Launched as a print magazine, Vice is now a conglomerate of sorts, that has a digital arm which straddles the line between publisher and agency. Its in-house agency, Virtue, is a way of "making ends meet" for the company, according to Vice.com Publisher John Martin. Vice is making its efforts work through a focus on brand content and video, which is attracting partners. FULL ARTICLE - Digiday Community-based The Accessibility Project launches Web accessibility is not just good for SEO, it is the law. But, accessibility is not always top of mind for many web managers, designers, and developers. Accessibility refers to practices that make website elements easy to comprehend for blind and low-vision users. The Accessibility Project, a community-based endeavor, aims to make accessibility an intrinsic part of web development and digital content creation. Here's how. FULL ARTICLE - .net BPA's rule changes for digital reporting and shared media channels Media auditing agency BPA Worldwide has some updated rules as of its December 2012 meeting that will impact digital subscriptions "served through apps and mobile devices." Here is a detailed look at the amendments. FULL ARTICLE - Folio Justifying smartphone PPC spend as tablet results soar By now you know that tablets are taking off, and high numbers of user engagement on those platforms have been reported. In fact, "phablets" threaten to be an emerging trend. So why dedicate any of your PPC budget to smartphones? Here are 5 reasons. FULL ARTICLE - Search Engine Watch How to cultivate a content culture at your company In digital media, content needs to be both high-quality and high-volume. That means that more than just your editors should be pitching in. Here are 7 tactics for cultivating a content culture and encouraging content creation throughout your organization. FULL ARTICLE - HubSpot advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Rolling Stone finally comes to iPad, with buy links to iTunes

January 17, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Rolling Stone finally comes to iPad, with buy links to iTunes How publishers should prepare for Facebook's Graph Search Mobile interaction metrics: Addressing the 'fat fingers' problem The do's and dont's of a Twitter interview Is your content social media friendly? 5 things they never tell you about making iPhone apps advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Rolling Stone finally comes to iPad, with buy links to iTunes Is your publication available on iPad? Even the mighty Rolling Stone has succumbed, with a new iPad edition (not just an app) coupled with a smart partnership with iTunes that allows audiences to purchase music from links within. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How publishers should prepare for Facebook's Graph Search Publishers will want to optimize their brand pages for discovery by Facebook's new search feature. But there are other intriguing possibilities around how media brands can use Graph Search to improve engagement and build loyalty with their Facebook communities. FULL ARTICLE - eMedia Vitals Mobile interaction metrics: Addressing the 'fat fingers' problem Do your mobile ads suffer from the "fat fingers" problem? Fat fingers refers to inadvertent swipes, clicks, or other user interactions with a mobile ad that skew mobile metrics. Here are ways to ensure that the engagement you see with ads on your mobile offerings are deliberate and worth measuring. FULL ARTICLE - ClickZ The do's and dont's of a Twitter interview Twitter has been established as a sometimes powerful news gathering and disseminating tool. That said, there are times to turn to the short-burst messaging platform for sources, quotes, and the like, and there are times to leave it alone and go the more traditional route. Here are the do's and dont's. FULL ARTICLE - 10,000 Words Is your content social media friendly? Publishers producing engaging video content can get a little help from startup Sharethrough in partnership with Simplereach to pair their wares with relevant advertisers. The service identifies video content that is currently trending on social media platforms in order to quickly suggest it to advertisers that fit the nature of the content, before the trending tapers off. FULL ARTICLE - TechCrunch 5 things they never tell you about making iPhone apps Creating iOS apps comes with a certain amount of angst in the form of red tape and a learning curve. Here are 5 important points to be aware of, and plan for, before getting started developing your publication's iPhone app. FULL ARTICLE - Treehouse advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

I love Google's Display Network - and X-Ray vision sure helps

Mel, About 3 weeks ago I created a brand new Display Network campaign and I got reminded all over again why I love AdWords so much. Ads were approved in minutes; within hours I had test data for a new book I'm writing. After a couple of weeks I was getting very respectable cost-per-lead and a great deal of new insight on a new market. There is ALWAYS an unmet need in the marketplace. There is ALWAYS a way to chisel in. That will never change, no matter what happens to click prices or anything else. But if all you can do is "try stuff and see what happens" you're missing a huge piece of the puzzle. Your competitors have done HUGE amounts of testing and market research. It's all there for you if you know where to get it. "Poor man's Google Display Network Market Research" mans using the Google search engine itself to locate your competitors' ads. It's tricky because Google doesn't offer cached pages anymore, and Google's spider doesn't pick up banners at all. Still you should do it - search URL and ad copy from your competitors' ads and you will discover much about what's working - and WHERE it's working. Precious clues. Most people do not bother. Too bad for them. Superior approach: Get your hands on an archive of all the ads, so you watch the evolutionary progression of your competitors' ads - all their split tests, which pages they're showing on, everything. Mike Colella, former Intel engineer, created a tool that tracks ads and banners, called AdBeat. He'll be showing it tomorrow afternoon at 3pm Eastern. He'll also discuss: * Why he has returned to Google Display as a primary traffic source, consistently generating 1000-3000 email opt ins per day     * How to run a "compliant bridge-page" or "opt in page" on Google * How to enter the most competitive markets without losing your shirt * Competitive intelligence strategies to dominate any market He's a quiet, introverted guy and he's not out there shouting this stuff from the rooftops. You'll gain great insight from this. Date: Thursday January 17, 2013 Time: 3pm ET / 2pm CT / 12pm PT / 20:00 London Register here: http://www.adbeat.com/webinar/perry Talk to you then! Perry Marshall - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Lessons from The Atlantic's sponsored content brain fart

January 16, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Lessons from The Atlantic's sponsored content brain fart Guardian News & Media to launch digital Australia edition 3 modern publishers reinventing B2B media News organizations infringed on photographer's copyright of tweeted image Facebook's new Graph Search Pixate debuts framework for designing mobile apps with CSS advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Lessons from The Atlantic's sponsored content brain fart The Atlantic made an admittedly misguided decision to run a sponsored post from the Church of Scientology. Three key missteps should serve as lessons for publishers looking to grow sponsored content or other native advertising programs. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Guardian News & Media to launch digital Australia edition What better way to expand your media empire than digitally? The Guardian is tapping the Australian market by investing in only a small local team for its Australia launch, while supplementing that team with its existing global digital network. The impact could be large (Australia's population is more than 22MM) while taking a relatively small financial risk, thanks to the company's existing digital infrastructure. FULL ARTICLE - The Guardian 3 modern publishers reinventing B2B media Some B2B media companies may be struggling to convert legacy revenue models to fit the digital age. But taking a look at these 3 B2B companies, digital publishing can be a whole new arena of moneymaking. Here are the revenue-generating products and tactics they are leveraging. FULL ARTICLE - The Media Briefing News organizations infringed on photographer's copyright of tweeted image Beware media outlets: all that is published on Twitter is apparently not public domain. A U.S. District Court judge recently ruled that The Washington Post and Agence France-Presse violated copyright law by publishing images that photographer Daniel Morel posted on his Twitter account. "[T]he judge said that Twitter's terms of service did not give the news agency a license to publish the images without Morel's permission." FULL ARTICLE - Poynter Facebook's new Graph Search Facebook's new search product, Graph Search, (currently in beta and accepting user requests) may be restrained to a user's own Facebook ecosystem, but what will be the long-term implications for search capabilities? Graph Search will reportedly allow users to search for specific information across their networks' Timelines (e.g., Which of my friends are Miami Dolphins fans?) and could be a harbinger for the future of search should online privacy ultimately fail. FULL ARTICLE - Business Insider Pixate debuts framework for designing mobile apps with CSS Startup Pixate has opened up its mobile app development tool to the public, which promises to combine "the richness and feature set accessible through native applications and the ease and flexibility offered by web technologies like CSS." FULL ARTICLE - TechCrunch advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.