Thursday, January 17, 2013

Rolling Stone finally comes to iPad, with buy links to iTunes

January 17, 2013 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
Rolling Stone finally comes to iPad, with buy links to iTunes
How publishers should prepare for Facebook's Graph Search
Mobile interaction metrics: Addressing the 'fat fingers' problem
The do's and dont's of a Twitter interview
Is your content social media friendly?
5 things they never tell you about making iPhone apps
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Rolling Stone finally comes to iPad, with buy links to iTunes
Is your publication available on iPad? Even the mighty Rolling Stone has succumbed, with a new iPad edition (not just an app) coupled with a smart partnership with iTunes that allows audiences to purchase music from links within.
FULL ARTICLE
- paidContent
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Audience Data Got You Down? Download our Ebook!
This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy.
How publishers should prepare for Facebook's Graph Search
Publishers will want to optimize their brand pages for discovery by Facebook's new search feature. But there are other intriguing possibilities around how media brands can use Graph Search to improve engagement and build loyalty with their Facebook communities.
FULL ARTICLE
- eMedia Vitals
Mobile interaction metrics: Addressing the 'fat fingers' problem
Do your mobile ads suffer from the "fat fingers" problem? Fat fingers refers to inadvertent swipes, clicks, or other user interactions with a mobile ad that skew mobile metrics. Here are ways to ensure that the engagement you see with ads on your mobile offerings are deliberate and worth measuring.
FULL ARTICLE
- ClickZ
The do's and dont's of a Twitter interview
Twitter has been established as a sometimes powerful news gathering and disseminating tool. That said, there are times to turn to the short-burst messaging platform for sources, quotes, and the like, and there are times to leave it alone and go the more traditional route. Here are the do's and dont's.
FULL ARTICLE
- 10,000 Words
Is your content social media friendly?
Publishers producing engaging video content can get a little help from startup Sharethrough in partnership with Simplereach to pair their wares with relevant advertisers. The service identifies video content that is currently trending on social media platforms in order to quickly suggest it to advertisers that fit the nature of the content, before the trending tapers off.
FULL ARTICLE
- TechCrunch
5 things they never tell you about making iPhone apps
Creating iOS apps comes with a certain amount of angst in the form of red tape and a learning curve. Here are 5 important points to be aware of, and plan for, before getting started developing your publication's iPhone app.
FULL ARTICLE
- Treehouse
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