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Rolling Stone finally comes to iPad, with buy links to iTunes |
Is your publication available on iPad? Even the mighty Rolling Stone has succumbed, with a new iPad edition (not just an app) coupled with a smart partnership with iTunes that allows audiences to purchase music from links within. |
FULL ARTICLE | - paidContent |
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How publishers should prepare for Facebook's Graph Search |
Publishers will want to optimize their brand pages for discovery by Facebook's new search feature. But there are other intriguing possibilities around how media brands can use Graph Search to improve engagement and build loyalty with their Facebook communities. |
FULL ARTICLE | - eMedia Vitals |
Mobile interaction metrics: Addressing the 'fat fingers' problem |
Do your mobile ads suffer from the "fat fingers" problem? Fat fingers refers to inadvertent swipes, clicks, or other user interactions with a mobile ad that skew mobile metrics. Here are ways to ensure that the engagement you see with ads on your mobile offerings are deliberate and worth measuring. |
FULL ARTICLE | - ClickZ |
The do's and dont's of a Twitter interview |
Twitter has been established as a sometimes powerful news gathering and disseminating tool. That said, there are times to turn to the short-burst messaging platform for sources, quotes, and the like, and there are times to leave it alone and go the more traditional route. Here are the do's and dont's. |
FULL ARTICLE | - 10,000 Words |
Is your content social media friendly? |
Publishers producing engaging video content can get a little help from startup Sharethrough in partnership with Simplereach to pair their wares with relevant advertisers. The service identifies video content that is currently trending on social media platforms in order to quickly suggest it to advertisers that fit the nature of the content, before the trending tapers off. |
FULL ARTICLE | - TechCrunch |
5 things they never tell you about making iPhone apps |
Creating iOS apps comes with a certain amount of angst in the form of red tape and a learning curve. Here are 5 important points to be aware of, and plan for, before getting started developing your publication's iPhone app. |
FULL ARTICLE | - Treehouse |
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