Correction: Today's Fab 4 Cash-Infusion Formula webinar

Mel,   Earlier today, you received an email that incorrectly stated the time for today's  Fab 4 Cash-Infusion Formula webinar as 1:30pm ET.   The correct start time for today's webinar is 3:30pm ET.   Click here to register and click here to download the notes we'll be covering.   We hope to see you on the webinar line at 3:30PM Eastern today.   To your success,   Customer Service Team Perry S. Marshall & Associates     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Fab 4 Cash-Infusion Formula (Free Webinar Today)

Fab 4 Cash-Infusion Formula Today @ 1:30 Eastern  REGISTER HERE     Mel,   We’re about to get started with the Free “Fab 4 Cash-Infusion Formula” webinar.    Do you have a way to “write a swimming pool?”    What’s your “Christmas is coming and I need a little extra dough” formula?    What’s your “The Tax wolf is prowling outside my door and I need to throw him a (big) bone” system?    What do you do when revenue doesn’t quite meet projections? Can you bridge the gap?    If you need to expand, hire new employees, rent more space, do you have the ability to turn the crank and generate the needed cash?  Without burning out your list?  Without hiring more employees Without driving your team crazy?  Don’t have a cash-infusion system?    Let’s get you one.    Get it here.    Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Are You Clever or Contextual?

Mel, Jonathan Mizel coined the term "NameSqueeze", a web page where you can do one of two things: Opt in or leave. I've got several of my own. Do they work? Yep. But they're not always the best option. Dan Scheff (www.BackStageDevelopment.com) tested a "hard" squeeze page against a "soft" squeeze page, which offered the ability to navigate away. The version with navigation won. Recently I was involved in an experiment to determine the effectiveness of adding pictures to testimonials. After months of testing we discovered that the pictures reduced the response rate. Go figure. I have a theory. The theory is that pictures make a non-glitzy site look glitzy and it's a turnoff. It's inconsistent with the overall feel of the site and people don't like that. If my theory is even close to correct, it suggests that doing the right thing in the right context is vastly more important than the cleverness of any one technique. Case in point: A garden variety marketer reads some guru's "copywriters' checklist" and it says, "scarcity increases response." He figures he needs to make something up. So he sends an email that says, "Only 119 lines left...seats are filling up fast!" Let's see, how many things can I think of that are wrong with this? Well first of all it's just not true. Second it perpetuates a scarcity mentality. Third, if he gets caught, he'll get a reputation for playing these kinds of games. Fourth, what's he going to do when he really does have limited quantities? No Fake Scarcity Here! A while ago Jonathan Mizel, Glenn Livingston and I launched a special teleseminar for Google AdWords users. There were 475 seats available. They filled up in 6 hours. We could have gotten more lines (expensive...but profitable). We didn't do that. We said 475, and that means 475. Everyone else would have to wait for the MP3 and the transcript. I don't do fake scarcity. And when people find out that 475 really means 475, they're quicker about reading my emails. Admittedly I've screwed this up occasionally. The last time was when I let a guy go past deadline for joining my Renaissance Club Roundtable. And then he still didn't sign up. A week later I went soft on him again. Shame on me, 'cuz now he probably thinks I was never serious...and that's probably why he never turned in his application! I was just being sloppy and permissive...when I should have been a hard ass. Oh yeah - Roundtable costs about $30,000.00 a year. Sometimes, being a hard ass means turning down big money. Personally, I suspect that in some strange way, money has more respect for you when you're willing to walk away from it. You should practice walking away from money every now and then, it's good exercise. Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Can You Generate Cash-on-Demand for Your Client? (Free Webinar)

Mel,   This message is directed at copywriters and consultants.    If you’re not one of those, you can keep reading as it will apply to you as well. But this is mostly for the first bunch.    Most copywriters live lives of loud desperation.    They go from boom to bust. They land a big “package” one month and spend all their time nailing that. Meanwhile they have no time to look for other clients.    So, once that big project ends, they’re back to walking around, pouty-faced with their hands out like Oliver Twist, “Please, Sir, can I have some more?”    Their income looks like a drawing of the skyline of my hometown Chicago.  BIG skyscraper…bunch of shorter buildings…BIG SKYSCAPER…bunch of smaller buildings.    Very few of them can say, “I go into each and every month with five figures on the books guaranteed. Whatever else I bring in is gravy.”    Most tell me, “I have maybe a couple thousand on the books…and I REALLY need to scramble to find more.”   But that’s not true for John Fancher.    He goes into each month with 5 figures on the books. And, no, I don’t pay him 5 figures.    I’m not even his biggest client actually.    But when Planet Perry needs a “cash infusion” we call on John.    If you can be the guy who can deliver a cash infusion for your client, you move from being an annoying “Oliver Twist” to an indispensable “Boy Who Stuck his Finger in the Dyke” and saved the whole town from flooding.    You’ll be hoisted on shoulders. You’ll handsomely compensated.    You’ll be hard to fire. "Can’t let him take that finger out of the dyke or we’ll all be ruined!"   If you can be the guy or gal who can lift the dips in their “actual revenue” line up to where they match -or exceed- the “expected revenue” line…you’re golden.     Join us next Tuesday to find out about a system that will help you do exactly that.    We call it Fab 4 Cash Infusion...and we’ll show you how it works for no charge.    And we’ll also show you a way to “launch” your own Fab 4 Cash Infusion for yourself or a client before the end of the year.    Maybe pay for some extra holiday presents.    Maybe make your tax accountant less itchy.    Maybe pay for a new swimming pool like the Fab Four used to do with “She Loves You” and “Can’t Buy Me Love”.    Get it here.     Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here