How Slate doubled its Facebook referrals

May 03, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Publishers' 'dark Google' challenge How Slate doubled its Facebook referrals Huffington Post to launch 'real-time' native ads How aggregators are shaping mobile news A journalist's transition to 'branded' media Hearst hits 1m mark for digital subscribers advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Publishers' 'dark Google' challenge Looking at their Web analytics, many publishers have seen an alarming shift: their search traffic has dropped, while their share of referrals from social has risen. Perhaps the era of social media has well and truly arrived. The truth, however, is less dramatic but potentially more troubling. FULL ARTICLE - Digiday How Slate doubled its Facebook referrals Online news magazine Slate doubled its Facebook referrals between the second quarter of 2012 and the first quarter of 2013. They did so by making it easier for readers to share content on Slate.com while also making strategic choices about which stories to post, how frequently to post and what time of day to post from their page. Here are the details behind Slate's success. FULL ARTICLE - Facebook Huffington Post to launch 'real-time' native ads A partnership between Huffington Post and Digitas will allow brands to submit branded content and have it published on the Huffington Post home page in just two hours, maximizing their chances of jumping on a new subject while it's hot. Stories will range from "Twitter length" text to slideshows to longer videos and will run in a module on HuffPo's homepage with an orange "Partner Content" label. FULL ARTICLE - Ad Age How aggregators are shaping mobile news Mobile aggregation is the hottest thing around. Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last? FULL ARTICLE - Nieman Journalism Lab A journalist's transition to 'branded' media Longtime journalist Jessica Bennett recently fired as executive editor of Storyboard, an independent journalistic publication housed within Tumblr, talks about her experience making the transition to "brand journalism." "I didn't want to end up doing a bunch of bullshit PR, and I think that's the risk of doing 'branded' content at a lot of companies," she told CJR. "But there are ways around that, and I think we found them." FULL ARTICLE - Columbia Journalism Review Hearst hits 1m mark for digital subscribers Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012. That didn't happen, and Hearst ended December with approximately 900,000 subscribers. But now it has: Carey says Hearst hit the 1 million mark at the end of March. FULL ARTICLE - AllThingsD advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

When every page is a homepage

May 02, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue What will the B2B company of the future look like? Using data-driven techniques to unlock new customers and revenue When every page is a homepage Where did all the search traffic go? Microsoft Surface captures a sliver of tablet market How do RSS users share content? advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. What will the B2B company of the future look like? Marketing automation. Behavioral targeting. "Day-parting." If these concepts aren't part of your strategy, they soon will be, according to an executive roundtable at ABM's 2013 Annual Conference. The panel debated the changing value proposition of B2B media, including whether B2B will continue to be organized as editorial enterprises or if it is morphing into something new. FULL ARTICLE - ABM Using data-driven techniques to unlock new customers and revenue B2B media and marketing professionals have to rethink how they serve professionals to develop new customers, products and revenue streams. One of the most effective methods is through customer modeling. FULL ARTICLE - eMedia Vitals When every page is a homepage Reuters has unveiled a preview site for the future look and design of Reuters.com. It's a river-of-news approach that mirrors the flow of data on one of Reuters terminals, but has also become increasingly popular in the era of social media. If every page is your homepage, why not treat them all like one? FULL ARTICLE - Nieman Journalism Lab Where did all the search traffic go? Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. We can draw a lot of assumptions but few conclusions from the drop in search traffic. It's probably safe to say that user behavior is changing, and we are seeing a shift in the way readers discover their content. FULL ARTICLE - BuzzFeed Microsoft Surface captures a sliver of tablet market Research firm IDC says Microsoft shipped about 900,000 Surface RT and Surface Pro tablets in the first quarter of the year. That was enough to claim a fifth place ranking on IDC's latest worldwide tablet tracker, but with a very low percentage of the tablet market — just 1.8 percent. FULL ARTICLE - AllThingsD How do RSS users share content? Digg and Feedly, which are hoping to lure users of Google's soon-to-be-discontinued Reader to their competing RSS services, both posted the results of surveys this week in which they asked current Google Reader users how they share content. A theme that comes through in both surveys is that RSS users still often rely on email. FULL ARTICLE - paidContent advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

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Blackberry CEO predicts demise of tablets

May 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Reverse product placement and other innovations Blackberry CEO predicts demise of tablets Customer data is key to to B2B media success Native advertising is a means to an end Digital agencies launch their own 'newsrooms' How to fix Twitter's misinformation problem advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Reverse product placement and other innovations We've been following the trend of brands becoming publishers – aka content marketing – for a while now. It's time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. FULL ARTICLE - eMedia Vitals Blackberry CEO predicts demise of tablets Blackberry CEO Thorsten Heins said the popularity of tablet computers may wane, an indication the company may shelve a follow-up to its ill- fated PlayBook device. "In five years I don't think there'll be a reason to have a tablet anymore," Heins said in an interview Tuesday at the Milken Institute conference. "Tablets themselves are not a good business model." FULL ARTICLE - Bloomberg Customer data is key to to B2B media success Data was a prevalent theme at ABM's Annual Conference this week. Sessions repeatedly hit on the growing importance of customer data as a key to cross-platform media success. The opportunity for publishers is to better understand and harness their own data to solve the needs and pain points of their customers. FULL ARTICLE - Folio Native advertising is a means to an end So much of the discussion around native advertising is narrowly focused on placement and less on the value of a brand's presence for consumers. The real opportunity in native is about a chance to move away from the old-school model of extracting value from readers in favor of starting a conversation with them through great content. FULL ARTICLE - Digiday Digital agencies launch their own 'newsrooms' As the lines between advertising and editorial continue to blur online, newsrooms are sprouting at digital agencies. The idea is to marry journalism and marketing to promote clients (or themselves) by producing what's sometimes called "brand journalism." The question is whether editorial with marketing under the hood can get much mileage with consumers. FULL ARTICLE - Ad Age How to fix Twitter's misinformation problem One of Twitter's enduring drawbacks is that there's no reliable way to issue corrections with the service. To address the lack of a correction function, an independent developer has built a tool called Retweet Retract. Until a more polished solution comes along, it's not a bad option. FULL ARTICLE - The Atlantic advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.