Blackberry CEO predicts demise of tablets

May 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Reverse product placement and other innovations Blackberry CEO predicts demise of tablets Customer data is key to to B2B media success Native advertising is a means to an end Digital agencies launch their own 'newsrooms' How to fix Twitter's misinformation problem advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Reverse product placement and other innovations We've been following the trend of brands becoming publishers – aka content marketing – for a while now. It's time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. FULL ARTICLE - eMedia Vitals Blackberry CEO predicts demise of tablets Blackberry CEO Thorsten Heins said the popularity of tablet computers may wane, an indication the company may shelve a follow-up to its ill- fated PlayBook device. "In five years I don't think there'll be a reason to have a tablet anymore," Heins said in an interview Tuesday at the Milken Institute conference. "Tablets themselves are not a good business model." FULL ARTICLE - Bloomberg Customer data is key to to B2B media success Data was a prevalent theme at ABM's Annual Conference this week. Sessions repeatedly hit on the growing importance of customer data as a key to cross-platform media success. The opportunity for publishers is to better understand and harness their own data to solve the needs and pain points of their customers. FULL ARTICLE - Folio Native advertising is a means to an end So much of the discussion around native advertising is narrowly focused on placement and less on the value of a brand's presence for consumers. The real opportunity in native is about a chance to move away from the old-school model of extracting value from readers in favor of starting a conversation with them through great content. FULL ARTICLE - Digiday Digital agencies launch their own 'newsrooms' As the lines between advertising and editorial continue to blur online, newsrooms are sprouting at digital agencies. The idea is to marry journalism and marketing to promote clients (or themselves) by producing what's sometimes called "brand journalism." The question is whether editorial with marketing under the hood can get much mileage with consumers. FULL ARTICLE - Ad Age How to fix Twitter's misinformation problem One of Twitter's enduring drawbacks is that there's no reliable way to issue corrections with the service. To address the lack of a correction function, an independent developer has built a tool called Retweet Retract. Until a more polished solution comes along, it's not a bad option. FULL ARTICLE - The Atlantic advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.