How Slate doubled its Facebook referrals

May 03, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Publishers' 'dark Google' challenge How Slate doubled its Facebook referrals Huffington Post to launch 'real-time' native ads How aggregators are shaping mobile news A journalist's transition to 'branded' media Hearst hits 1m mark for digital subscribers advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Publishers' 'dark Google' challenge Looking at their Web analytics, many publishers have seen an alarming shift: their search traffic has dropped, while their share of referrals from social has risen. Perhaps the era of social media has well and truly arrived. The truth, however, is less dramatic but potentially more troubling. FULL ARTICLE - Digiday How Slate doubled its Facebook referrals Online news magazine Slate doubled its Facebook referrals between the second quarter of 2012 and the first quarter of 2013. They did so by making it easier for readers to share content on Slate.com while also making strategic choices about which stories to post, how frequently to post and what time of day to post from their page. Here are the details behind Slate's success. FULL ARTICLE - Facebook Huffington Post to launch 'real-time' native ads A partnership between Huffington Post and Digitas will allow brands to submit branded content and have it published on the Huffington Post home page in just two hours, maximizing their chances of jumping on a new subject while it's hot. Stories will range from "Twitter length" text to slideshows to longer videos and will run in a module on HuffPo's homepage with an orange "Partner Content" label. FULL ARTICLE - Ad Age How aggregators are shaping mobile news Mobile aggregation is the hottest thing around. Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last? FULL ARTICLE - Nieman Journalism Lab A journalist's transition to 'branded' media Longtime journalist Jessica Bennett recently fired as executive editor of Storyboard, an independent journalistic publication housed within Tumblr, talks about her experience making the transition to "brand journalism." "I didn't want to end up doing a bunch of bullshit PR, and I think that's the risk of doing 'branded' content at a lot of companies," she told CJR. "But there are ways around that, and I think we found them." FULL ARTICLE - Columbia Journalism Review Hearst hits 1m mark for digital subscribers Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012. That didn't happen, and Hearst ended December with approximately 900,000 subscribers. But now it has: Carey says Hearst hit the 1 million mark at the end of March. FULL ARTICLE - AllThingsD advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.