How legacy content influences mobile design

May 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Maximizing content through search, social, syndication Creating content for the digital age Study: Native ads outperform banners (mostly) How legacy content influences mobile design MailChimp's data-driven transformation Condé Nast launches B2B site for image archives advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Maximizing content through search, social, syndication In today's complex digital landscape, a solid content strategy won't see success without three core components: search, social and discovery. Many companies focus on just one or two areas without considering how individual tactics can be integrated into one overarching content strategy. FULL ARTICLE - MediaPost Creating content for the digital age Jim Spanfeller, former CEO of Forbes.com and current CEO of Spanfeller Media Group, believes the differences between the analog and digital worlds — how people find and read content — will ultimately show why a food-navigation hub like his Daily Meal site can be successful. FULL ARTICLE - Digiday Study: Native ads outperform banners (mostly) There's a lot of new marketing dollars being spent on native ads that blend seamlessly with or mimic the forms of content. What there's not an awful lot of is proof that native ads actually do what they're supposed to do, or even consensus on exactly what that is. A new study by Sharethrough and the IPG Media Lab provides some of the former while raising new questions about the latter. FULL ARTICLE - Forbes How legacy content influences mobile design Legacy content loves to rear its ugly head late in the game of a mobile redesign. Ignoring the deep recesses of content is tempting, but when you take the time to understand the content that already exists, not only will you be able to ensure that it's supported in the new design, but you'll actually make the entire design stronger. FULL ARTICLE - Smashing Magazine MailChimp's data-driven transformation MailChimp wasn't always a big data company, but 12 years into its existence the email services provider is using its mountains of email data to do everything from modeling spam to connecting subscribers. Are there lessons for publishers in MailChimp's data-driven transformation? FULL ARTICLE - GigaOm Condé Nast launches B2B site for image archives Condé Nast is opening up its high-style image archives to businesses. The new CondeNastTrade.com offers the interior design community access to select photos and illustrations from 11 of Condé's titles. Close to 7,000 images are currently available on the site for custom installations via New Era Portfolio, Condé Nast's partner in the effort. FULL ARTICLE - Folio advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.